With the increasing influence of social media today, Internet marketers and entrepreneurs are searching for dynamic ways to promote their business brand and products or services online more effectively. And they have discovered the power of copywriting which could be used efficiently in almost all industries for any business.
Social Media Copywriting
There may be many types of copywriting, but with the rise of social media as a coveted marketing platform, it is not surprising to note the preference for social media copywriting amongst Internet entrepreneurs and marketers.
This form of copywriting allows copywriters to make brief but impactful posts on social media platforms to be effective with high returns. Short posts of points of interest at that point in time could spark a viral effect that causes more interest to arise. Long posts tend to be more tedious to read, especially for business branding or promotions unless there is a strong benefit at the end of the message.
Unfortunately, a lot of people don’t read because of time constraints or lack of interest and prefer their information through audio-products. As for the people who do read they might like an audio version to listen to while driving.
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Social media copywriting needs to be outstanding to capture the attention of targeted niche audiences. This could be achieved through the application of appropriate images, videos or impactful headlines. The play on power words could really captivate the readers when coupled with multimedia elements. Posts get noticed quickly to draw more traffic to the website for more business opportunities.
The contents of social media copywriting posts must be found useful even if it is a brief ad copy. Useful contents are instrumental in keeping readers interested for more; they are likely to come back with greater expectations and a stronger support for the brand and business. Hence, if the copywriter is alert and diligent in determining the needs of targeted readers need to provide the necessary relevant content that is useful, they are likely to return for more.
One of the important skills in social media copywriting is not to write a hard-sell piece. Although the underlying basis is marketing and advertising of the brand and business, the objective must be subtly incorporated. There must be a skilled finesse that diverts readers’ processing of the contents to benefits and not sales. Social media is meant to post content that encourage communication amongst circles of influence without elements of sales which must be executed creatively to avoid turning potential customers away.
Just as there are different types of copywriting for promoting different businesses, there are different formats for the various types of copywriting. A website or blog may utilize a different format from that of social media copywriting. Social media copy is always shorter than that used in a website or blog; hence, copywriters for social media marketing must be more creative to pack useful information to the targeted audiences in a shorter post.
Hiring the Professionals
Not every Internet entrepreneur or marketer is skilled in copywriting, although the skills could be acquired through time and practice. However, a greater return would be to hire an appropriate copywriter who is experienced in the industry and skilled in delivering the desired contents that would meet the business objectives.
These professional copywriters are familiar with the format and goals of copywriting, but the right copywriters are instrumental in achieving the business objectives as different copywriters have different types of industry experience and styles. There must be good communication between the copywriter and the entrepreneur to generate an effective social media copy that would boost traffic and sales at the end of the day.
A good working relations with the hired copywriter helps in producing the best of contents for promoting the business brands and products.
Secrets to Successful Social Media Copywriting
Copywriting may not be difficult for those who are skilled but Internet entrepreneurs and marketers need to understand certain secrets of copywriting for social media.
Secret # 1 Difference between Content Marketing and Social Media Marketing
All parties involved in copywriting for social media marketing must distinguish social media marketing from content marketing. While the latter is important in attracting web traffic to the web business site, the former is critical when applied on the social media platform.
Good contents are still required in social media copywriting, but the approach would be different with the contents, targeted at specific readers in the social media community. The contents may have to be more social than academic or political; hence, light contents with a stronger human connectivity is preferred in generating content for social media marketing via social media copywriting.
Secret # 2 Different Styles and Presentation
The style and presentation of social media copy would differ from that of content marketing for blogs or ordinary websites. In fact, every business and brand would require different styles and presentation of contents for social media marketing where the targeted audiences may be grouped in specific categories. Such categorization would require specific promotional contents to be written in a particular style presented in a particular manner that would be well received by the intended audiences.
Secret # 3 Reusability and Impact
Effective copywriting for social media marketing allows reusability of contents in similar marketing environments. A slight change of wordings and images could generate a new social media ad copy quickly for new upgraded products to be launched in the market. This would save the entrepreneur or marketer time in beating the competition with new upgraded product launches.
However, good ad copies for social media must always generate a strong impact without losing its luster. The copy must not be stale, but fresh for a strong impact to readers, although a similar flavor may be noted.
Good copywriting skills could achieve the desired objectives on social media copywriting if the concept and process are properly understood. Nothing should be taken for granted when it comes to producing the best social media copy to promote the business brand and products or services effectively.
It must be an enjoyable piece of news that is fresh and interesting with value added to have every social user in the community talking about it as long as possible. This not only generates sales, but boosts the market visibility of the brand and business.
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Top 3 reputation management tools for small business
https://Brand24.com https://Google.com/alerts https://Mention.com https://Adsoup.com According to research 1 out of every three consumers who receive a response an online complaint end up reposting a positive review. Also, 34% end up deleting their negative review altogether, which means managing your reputation online is pretty important. So here are three tools you can use to manage that reputation. Brand24 is a social media monitoring & analytics tool that helps you track & engage online conversations about your business. It regularly scours the web, either blog posts, social media chats or even YouTube comments, for mentions of your website or business name & then shows them to you in its dashboard. It does this in Real-time with its premium package or 12-hour updates in its basic package Another cool feature is that it will understand the sentiment of the conversations around your business, so you know if its positive or negative chatter online. As far as its sentiment analysis works, the company claims to give a 75% accuracy rating. This is about average for the majority of social media monitoring software packages available. A plus is that the companys sentiment algorithms include emojis and slang. This is not something you will find on all tools like this There are limited ways to respond to social media messages in this tool, which may be a deal breaker for some. However, there’s an API, which allows you to connect to something that does. Brand24 has 3 pricing plans ranging from 49 US a month to 400 US a month, but for most small business, the 49 dollar package will be more than enough. Google Alerts will suit those looking for a good set and forget tool, & while many complain about its lack of development and support, it is still a free tool. All you do is enter a keyword or 10, then set how you want to receive notifications when it finds mentions, & thats the extent of its complexity. Alerts can be set-up about anything making this tool useful for individuals, SME’s & corporates. A drawback is that Google will only alert you if new articles, pages or posts make it into their top ten of Google News Results for your query, the top twenty Google WEB Search results or the Top ten google blog search results. This means that if the top results remain static for a while, you wont receive a notification, & it’s likely you will only receive a fraction of the actual mentions regarding keywords or phrases being monitored. For users of this service, to get the most out of it, there are a few parameters need to be set such as How often alerts are received; this can be As it happens, at most once a day, or at most once a week. Results can be obtained from a particular region & in different languages, & it is possible to activate an option allowing the user to select the source of this information such as Blogs, News, or the Web. I would suggest looking into Google’s search modifiers to receive maximum benefit from this free so tool, & while its not being supported or developed it’s been around for a long time, & I cant see anything saying that Google will close it down anytime soon. Lets move on to our final social media monitoring tool. While it is not free, it is certainly worth a mention! Mention claims to be able to monitor your customers, campaigns, brand, competitors, products & industry anywhere online. Setting-up and installation of the tools are quick & easy while its functionality allows easy monitoring of your own brand or business, or competitors. Some users do say, however, that while this is a dynamic monitoring tool the ability to access historical data & how granular you can get on its results are limited. Mention claim to monitor over 1 billion sources say, from social media to blogs & unlike Brand 24, they do have more capacity to allow you to directly respond to users that are talking about your brand as it happens. Their pricing ranges from 29 us a month to 99 a month, & they have an enterprise version that is “price on application”, their 29$ version is rather limited though with only 2 basic alerts, but you can get discounts on higher packages by paying annually. One key feature of their custom plan is the influencers dashboard, this tool, allows you to find digital influencers in your target demographic that you can reach out to, to get them to promote your product. That, however, is in their Price on application package, & I personally hate that, but they have a lot more features for.. however much they will charge, I will say it’s going to be at least 3-400 a month. So that was 3 top tools to manage your reputation online, for more lists or news about Asia tech and startups, please subscribe to the channel or page. Please like & share this video, or if you have any questions or tools you want me to look into, please comment below.
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