Brand is an important intangible asset, representing the competitiveness of enterprises. Brand is the soul of an enterprise, is the value pillar of the existence and continuation of the enterprise, a strong brand can bring unlimited business opportunities to the enterprise. Therefore, attaching importance to the brand and building the soul of its own development is the only way for an enterprise to become a world-class company.

On October 7, 2022, H&C invited Ding Donglan, a senior brand marketing planner and general manager of Zhiyi New Marketing Planning Co., LTD., to open a theme sharing meeting named "Nabaichuan · Rong Avenue · Keeping the Original Heart - Brand Building, Communication and Management" in Jinan CEIBS Building. At this sharing meeting, based on the consensus of brand management and the value recognition of future development, the new brand "BCCRIN", which is an integrated asset of H&C Holding, signed a strategic cooperation agreement with Zhiyi New Marketing, officially opening the branding process of "BCCRIN".

On October 7, 2022, our company and Tangpi Medical (Shandong) Co., Ltd. respectively held a cooperation signing ceremony with Shandong Jingyao New Energy Technology Co., Ltd. on the new energy business on the fifth floor of Jinan CEIBS Alumni Industrial Building, the headquarters of H&C. Since then, the alumni of Jinan Branch of CEIBS have started new energy cooperation, and together go to a new zero-carbon green future.