Marketers today are fortunate to have more dynamic technologies and solutions to assist them in their marketing quests. However, sometimes too many choices could be a distraction for the marketer in selecting the best option. There may be too many factors or components to consider in making a firm decision that is expected to bring more results.
Delivery of Contents
Modern businesses today require a strong platform to display quality content that would attract the right business prospects to their site for sales and business connectivity. Presenting such contents to the right audience is a crucial component to driving traffic to the brand and business.
This could be achieved through several ways, but one of the most effective means is to have consumers subscribing to the business’s RSS Feed. Marketers or business entrepreneurs need to notify all their subscribers by email or through the social media platforms of the availability of new content.
RSS stands for Really Simple Syndication or Rich Site Summary which is a specific format deployed to handle the delivery of web content. Many online publishers, bloggers and commercial professionals as well as politicians engage it for all types of content to be delivered.
RSS Feed is applied to convey information that needs to be sent out to any group of subscribers that wish to be updated with such content. This delivery of content facility must be signed up for before the service is activated. The subscriber is requesting for contents to be delivered from subscribed sites. The advantage of the RSS Feed subscription is the single source reference for all required information or content instead of multiple sites sourcing.
RSS Feed Process
The RSS Feed process is quite straightforward. A webmaster might produce new content using simple text files which are known as RSS headlines. The content would be submitted to a particular RSS feed server, which sends it off to the subscriber’s screen for viewing. The subscriber needs to install an RSS Reader Tool as a user interface on his computer for this service to work.
There are many popular RSS Reader Tools in the market as choices for subscribers. These include SharpReader, BlogExpress and Mozilla Thunderbird. Many of these tools are available for free with an easy application. Contents are viewed with a simple login by subscribers to their RSS reader page. Such subscriptions eliminate the manual checking of every website for new content as the browser takes over the tedious task in monitoring the sites with updates to users. The browser could also be set automatically to download new updates.
RSS Feeds versus Email Marketing
Bloggers are noted for manipulating RSS Feeds to send their new contents to subscribers which simplify the delivery process. It is preferred over the traditional Email Service Provider services in the market where an email subscription option must be added on which proves complicated for an efficient operation.
However, changes in technologies and solutions bring along changes to tools and their efficiency. With more business opportunities in the market and especially on the Internet, marketers and business entrepreneurs like bloggers may need to operate affiliate or partnership business programs. It would be necessary to email subscribers directly via direct email marketing on updates instead of using RSS feeds which require a subscriber list ready.
It is always the right time to start building up the business email list for those moments when important content could be sent out to targeted audiences for support and response.
RSS Feed and email marketing have their own pros and cons which a marketer or business entrepreneur would need to identify and see how these match their business structure and objectives. RSS feed option is excellent for sharing content with other sites that would display the content to attract other potential business leads which the marketer could not access to. This widens the potential customer base for the marketer.
Many marketers are checking out a synergy between the two options where they manipulate Email Service Providers to send emails to RSS for new content notification to subscribers via email.
Benefitting from Options
Small or new Internet business owners and marketers would find these service options useful as many struggle in creating appropriate email newsletters to be sent out to their potential leads or customers.
E-newsletters are very time consuming; let alone generating quality content that is value added to subscribers. But an automation of the newsletter creation with RSS, the process is simplified and fast.
Smart marketers who produce contents to their subscribers could consider using these as e-newsletter contents that would be delivered via RSS. Automation of this process is possible to ease the challenges of time for the marketer. New content posted would be automatically sent out to subscribers using RSS feed to the email list.
Simple Process Activation
The best of both worlds could be reaped with the proper setting up of delivery options. A well structured email marketing service must be put in place with RSS to email or “blog broadcasting” feature.
The preferred layout template is selected with graphic or color changes before inserting data fields in the mailer for the RSS feed content to be displayed. Once the setup is complete, the RSS feed address is checked regularly by the email marketing service provider for the latest posts not broadcasted.
The contents are manipulated with compilation according to set parameters before sending out automatically from a queue. Different email marketing service providers may operate the process slightly differently with regards to frequency of content delivery.
Marketers could check the mailing service queue to identify contents on the queue to be sent out or if edits to the contents are necessary before delivery. There are also category-specific feeds, which could be deployed for delivery specialty topic newsletters as a distinctive content send-out.
Every tool in the market like email marketing and RSS feed subscription has its pros and cons. With the right understanding, each tool could be manipulated to bring optimal benefits to the marketer especially with a synergy of tools.
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CodeCynor Software House In Multan About Us
Website http://codecynor.com/ About Us Business At CodeCynor Comes In Packagess Small, Medium Or Large! But Every Business Is Equally Important To Us As We Take Great Care To Deliver Only The Best Web Solutions. Our High Quality Of Work Output Is Possible Every Time On Time BECAUSE We Manage Only a Few Selected Projects At a Time. QUALITY Is More Preferred Than QUANTITY Because We At CodeCynor Believe That At The End Of The Day, its QUALITY That WINS Us Business! CodeCynor’s Services Social Media Marketing, Web Development & Designing, Web Content Writing, Graphic Desiging, Business Directory, Craiglist, Search Engine Optimization, AutoCad, Logo Designing, SMS Marketing, Android Application, Desktop Software Application, Social Media Our Website Follow Us On Twitter https://twitter.com/codecynor001 Like Us On Facebook https://www.facebook.com/codecynor/ Linkedin https://www.linkedin.com/in/code-cynor-57ab17151/ Google+ https://plus.google.com/111486043059292784453 Pinterest https://www.pinterest.com/codecynor/boards/ Instagram https://www.instagram.com/codecynor/
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Video Marketing Embrace the Trends
Of Mobile and Social Internet Options of Web Users Advanced technologies are promoting numerous marketing strategies for online marketers and business entrepreneurs to enjoy big bucks and wide market presence. It is common for Internet marketers to embrace advanced marketing alternatives for aggressive online marketing strategies that would bring in more traffic and sales.
One of the increasingly popular online marketing strategies adopted today is video marketing. Modern technologies are highly supportive of this dynamic marketing strategy to reach a wider market audience.
Dynamic Marketing Characteristics
Advanced technologies brings the likes of mobile technology which offers sophisticated mobile phones and devices that link up modern customers to the Internet. Hence, videos are often viewed online via mobile phones which have companies switching to mobile friendly websites and video marketing.
Aggressive businesses are engaging video marketing where business promos are conveyed via well produced videos to attract targeted niche audiences. Consumers enjoy video presentations more than text-based presentations, especially with business messages.
Video marketing offers dynamic characteristics that are effective in promoting the brand and business products or services effectively with more customers drawn to the business website. Rich video material is easily produced via few simple tools and resources which anyone could handle without much technical skills or knowledge.
Videos are now actively deployed as effective sales letters in visual form to attract targeted niche markets by aggressive and creative marketers. Hence, video marketing has become an exceptional marketing concept with modern web consumers readily mesmerized with such video sales letters than email or printed business promotions.
Advantages of Video Marketing
Video formats are plentiful and easy to implement to attract more marketers towards video marketing. A short business promo video could be an extremely powerful tool for companies to reach out to a wide market audience in a short period of time especially if the video goes viral. Unlimited scopes of targeted audiences could be enjoyed in a short advertising time without much effort of the marketer to gain huge volumes of traffic and sales.
A long term effect is possible with the right video produced and generated across the Internet via mobile devices and sophisticated cell phones. It is not costly to produce a simple yet effective business promo video to attract the right marketing crowd. The production cost is usually within the smallest budget scopes of new or small marketers and businesses struggling to compete with the big market players.
Well structured business promo videos have a high chance of inducing viral marketing where the videos could be forwarded rapidly within a short timeframe to enjoy higher than expected attention across the web to favor the brand and company. A video that goes viral on the Internet is likely to generate huge web traffic that would flood the web business site which could generate more sales and profit for the company.
Web User Preference
Video marketing is viewed as the preferred option of web users towards business promotions on the Internet. Videos are more attractive marketing options in which interesting visuals are developed to stimulate the viewers’ senses of sight, sound and feelings
Web users prefer videos to understand the dynamics of the business and brand over text-based business promotions which stimulate sight and emotions only. The right sound effects coupled with a visual presentation that is dynamic and vibrant trigger deep emotions that could compel web users to activate their purchasing power immediately or frequently towards the brand and business products or services advertised through the video.
The strong stimuli from a video presentation are powerful and effective in capturing the attention and interest of web users to instigate the preferred response of Internet marketers. However, marketers need to identify their target audiences beforehand to produce the right marketing video that would be considered successful in capturing targeted niche markets’ attention and interest.
Dynamic Video Production Great rewards and incentives
No one works for free with the rising cost of living today. As web users continue to embrace new technologies like mobile and social media technologies, video marketing would continue to impact the business world. This is where more and more Internet marketers are investing their time, resources and expertise in to develop the best of marketing videos that could boost their sales and profit bottom lines.
Dynamic videos are crucial to impact web users to make a compelling purchasing decision or support the business brand on a long term basis. A simple marketing video could be highly instrumental in attracting loads of web traffic to the web business site without busting the budget. This is extremely attractive to new or small Internet businesses with limited advertising budget. But one simple, well produced marketing video is highly effective in establishing a name for the brand and business in the market immediately.
However, certain obstacles to video marketing exist; one of which is its production. Many Internet marketers are hesitant about producing their marketing videos personally for lack of confidence in the quality of their video production, although the production process is simple with few tools. It is the marketing concept or idea which marketers need to generate for a dynamic business video.
It is not the lack of technical abilities or tools in producing a viable marketing video, but the lack of dynamic marketing strategy in promoting the brand or business concept; without which any video produced would fall flat. Technical resources are readily available in the market with many free marketing options to choose from and numerous online tutorials to guide marketers in a dynamic video production, but marketers may miss the target without a clear focus on their market’s needs and wants.
For success in deploying video marketing, Internet marketers need to be clear on the concept and objective of this dynamic marketing strategy first. This means marketers would need to understand their current markets and identify their targeted niche audiences’ needs and preferences before indulging in video marketing.
Excellent business videos have a purpose which fulfills the needs and expectations of web users today who embrace modern technologies and solutions for a more affluent lifestyle. Videos are viewed as social Internet options for web consumers to connect with others on the web in sharing interesting and relevant information.
Technology and Potential Ethical Pitfalls: A Focus on Social Media Networking Tools
11:30 AM – 12:20 PM – (1.0 Ethics) Technology and Potential Ethical Pitfalls: A Focus on Social Media Networking Tools Speaker: Suzanne Valdez As always, the Federalist Society takes no position on particular legal or public policy issues; all expressions of opinion are those of the speaker.
Small Online Businesses | Tips to Use Social Media for Small Businesses
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The Parent Network: Social Media and Your Kids Understanding Privacy
One of the biggest concerns parents have about their kids using online social networks is privacy. How can we make sure our kids protect their privacy and respect the privacy of others?
- Tsu: A New Social Network That Pays You To Post