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Is Paid Advertising on Social Media Worth Your Time?

In this webinar, we will explore the differences between organic and paid social media marketing; the various types of paid social media on platforms such as Facebook, Twitter, and Instagram; the pros and cons of social advertising; how to spend a social media budget; and, most importantly, how to optimize your campaigns to ensure the most engagement for your investment. We will also investigate what you should do before jumping into paid advertising, what types of goals and key performance indicators you should set, and how to segment your audience for better ad targeting. Webinar presenter: Justin Alvarez

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