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Visit our website: http://imperialprogram.com/ Naturally, companies want to be in the same social media space as these consumers. And today it is fairly common to find at least one full-time employee if not a whole team dedicated to growing a brands visibility through its social media platforms. According to BIA/Kelsey, U.S. companies spent a combined $5.1 billion on social media advertising in 2013. By 2018, that number is projected to grow to nearly $15 billion. But most consumers arent visiting social media sites to engage with brands they are there to interact with people they know. According to Gallup research, the vast majority of consumers (94%) who use Facebook, Twitter, and other social networking channels do so to connect with family and friends. They are far less interested in learning about companies and/or their products, which implies that many companies have social media strategies in place that may be largely misdirected. The statistics surrounding social media are dizzying. Consider that in just one day: Facebook users post 4.75 billion items of content Twitter users send 400 million tweets Instagram users like 1.2 billion photos YouTube users watch 4 billion videos Social media entail just a fragment of a consumers experience with a company. Customers are much more likely to be active listeners and participants in a brands social media community when they have already made an emotional connection with that brand through other experiences. Millions of consumers across all demographic groups are spending considerable time on social media sites. How to engage, communicate with your customer? Let us help you build your Social Media Funnel today. IMPERIAL PROGRAM PTE. LTD. WEB SOLUTIONS SINGAPORE call us today: Tel. 9341-9558 http://imperialprogram.com/ firstname.lastname@example.org https://www.facebook.com/Imperial-Program-Website-Training-Course-123545198087674/ https://www.facebook.com/Imperial-Program-Affordable-Website-Developer-153894061683463/
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Social Media Trends 2017
Its 2017 do you know which trends will reshape social media this year and give you a leg-up on the competition? To download the study in full follow the link: http://www.kantarmedia.com/global/thinking-and-resources/latest-thinking/social-media-trends-2017
The Secret To Copywriting For Social Media
With the increasing influence of social media today, Internet marketers and entrepreneurs are searching for dynamic ways to promote their business brand and products or services online more effectively. And they have discovered the power of copywriting which could be used efficiently in almost all industries for any business.
Social Media Copywriting
There may be many types of copywriting, but with the rise of social media as a coveted marketing platform, it is not surprising to note the preference for social media copywriting amongst Internet entrepreneurs and marketers.
This form of copywriting allows copywriters to make brief but impactful posts on social media platforms to be effective with high returns. Short posts of points of interest at that point in time could spark a viral effect that causes more interest to arise. Long posts tend to be more tedious to read, especially for business branding or promotions unless there is a strong benefit at the end of the message.
Unfortunately, a lot of people don’t read because of time constraints or lack of interest and prefer their information through audio-products. As for the people who do read they might like an audio version to listen to while driving.
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Social media copywriting needs to be outstanding to capture the attention of targeted niche audiences. This could be achieved through the application of appropriate images, videos or impactful headlines. The play on power words could really captivate the readers when coupled with multimedia elements. Posts get noticed quickly to draw more traffic to the website for more business opportunities.
The contents of social media copywriting posts must be found useful even if it is a brief ad copy. Useful contents are instrumental in keeping readers interested for more; they are likely to come back with greater expectations and a stronger support for the brand and business. Hence, if the copywriter is alert and diligent in determining the needs of targeted readers need to provide the necessary relevant content that is useful, they are likely to return for more.
One of the important skills in social media copywriting is not to write a hard-sell piece. Although the underlying basis is marketing and advertising of the brand and business, the objective must be subtly incorporated. There must be a skilled finesse that diverts readers’ processing of the contents to benefits and not sales. Social media is meant to post content that encourage communication amongst circles of influence without elements of sales which must be executed creatively to avoid turning potential customers away.
Just as there are different types of copywriting for promoting different businesses, there are different formats for the various types of copywriting. A website or blog may utilize a different format from that of social media copywriting. Social media copy is always shorter than that used in a website or blog; hence, copywriters for social media marketing must be more creative to pack useful information to the targeted audiences in a shorter post.
Hiring the Professionals
Not every Internet entrepreneur or marketer is skilled in copywriting, although the skills could be acquired through time and practice. However, a greater return would be to hire an appropriate copywriter who is experienced in the industry and skilled in delivering the desired contents that would meet the business objectives.
These professional copywriters are familiar with the format and goals of copywriting, but the right copywriters are instrumental in achieving the business objectives as different copywriters have different types of industry experience and styles. There must be good communication between the copywriter and the entrepreneur to generate an effective social media copy that would boost traffic and sales at the end of the day.
A good working relations with the hired copywriter helps in producing the best of contents for promoting the business brands and products.
Secrets to Successful Social Media Copywriting
Copywriting may not be difficult for those who are skilled but Internet entrepreneurs and marketers need to understand certain secrets of copywriting for social media.
Secret # 1 Difference between Content Marketing and Social Media Marketing
All parties involved in copywriting for social media marketing must distinguish social media marketing from content marketing. While the latter is important in attracting web traffic to the web business site, the former is critical when applied on the social media platform.
Good contents are still required in social media copywriting, but the approach would be different with the contents, targeted at specific readers in the social media community. The contents may have to be more social than academic or political; hence, light contents with a stronger human connectivity is preferred in generating content for social media marketing via social media copywriting.
Secret # 2 Different Styles and Presentation
The style and presentation of social media copy would differ from that of content marketing for blogs or ordinary websites. In fact, every business and brand would require different styles and presentation of contents for social media marketing where the targeted audiences may be grouped in specific categories. Such categorization would require specific promotional contents to be written in a particular style presented in a particular manner that would be well received by the intended audiences.
Secret # 3 Reusability and Impact
Effective copywriting for social media marketing allows reusability of contents in similar marketing environments. A slight change of wordings and images could generate a new social media ad copy quickly for new upgraded products to be launched in the market. This would save the entrepreneur or marketer time in beating the competition with new upgraded product launches.
However, good ad copies for social media must always generate a strong impact without losing its luster. The copy must not be stale, but fresh for a strong impact to readers, although a similar flavor may be noted.
Good copywriting skills could achieve the desired objectives on social media copywriting if the concept and process are properly understood. Nothing should be taken for granted when it comes to producing the best social media copy to promote the business brand and products or services effectively.
It must be an enjoyable piece of news that is fresh and interesting with value added to have every social user in the community talking about it as long as possible. This not only generates sales, but boosts the market visibility of the brand and business.
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Wat zijn basisvoorwaarden om van uw Enterprise Social Network een succes te maken?
Interview met Isabel De Clercq over Social technologies in business. Meer info over het boek Social technologies in business: socialtools.diekeure.be
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