Link Available https://drive.google.com/file/d/1hbcdQo5KeeGhPm1mt_3XIJGukj5dW3c_/view?usp=drivesdk
HBS Digital Seminar: Pablo Boczkowski on Social Network News
Pablo Boczkowski from Northwestern University visited the Harvard Business School Digital Seminar on April 19, 2017. He presented a talk on “Social Network News.” Listen to Pablo’s talk on Soundcloud https://soundcloud.com/harvard/hbs-digital-seminar-with-pablo-boczkowski-social-network-news?in=harvard/sets/the-hbs-digital-seminar Learn more about the Harvard Business School Digital Initiative at https://digital.hbs.edu/projects/seminar-series/
What Social Media Sites Should My Business Have | Long Island City SEO Expert
What Social Media Sites Should My Business Have | Valentina SEO | Long Island City SEO Expert http://www.valentinaseo.com Click NOW for a FREE Consultation | 802-455-8123 Hi again this is Casandra bringing you some more business tips for business owners about digital marketing. So the question was, What social media sites your business should have. Well that really depends; do you know where your customers are browsing? What social media platforms are they on? You really have to get inside their shoes and figure out what is it that they are searching for. What is it that they’re currently buying? What are they interested in? What are their buying trends? There are a lot of factors that business owners don’t understand and should look to implement. Definitely, you want to figure out your end customer and their consumer behavior patterns. These patterns include their research patterns; their buying patterns. It really comes down to demographics and what they like. With the information you’ve discovered with your research, you’ll be able to figure out which social media platforms you should really concentrate on advertising and building your brand on. OK so business owners, there was your tip for the day! Stay tuned for more be in the lookout for my mini SEO for Business Owners Tips. Make sure to subscribe to my YouTube channel and follow me on my social media sites below! Take care! Need a team to handle your social media sites? If so, contact us today to find out how we can help! Get a FREE Consultation Here: http://www.valentinaseo.com Twitter https://twitter.com/valentinaseolic Facebook Page https://www.facebook.com/longislandseovalentina/ Google+ Page https://plus.google.com/b/105088975223999387359/105088975223999387359 Instagram https://www.instagram.com/valentinamediaseo/ Valentina SEO http://www.valentinaseo.com 802-455-8123 email@example.com #longislandcityseo #longislandcitysearchengineoptimization #longislandcityseoexpert #longislandcityrankguaranteed
Some New Social Media Tools to Help You in 2017 (and beyond)
This week Eric and Jeff are joined by fellow banker, Tony Dickinson, to discuss (and review) several of the cool new social media tools shared in a recent post by the fine folks from Buffer. Videos, GIFs, content, tracking engagement, etc… Lots of cool tools to help with your social branding efforts, so check out the webinar and let us know which ones you find to be the most helpful!
4 Components of Conversion-Focused Blog Posts
Blogs are known to be dynamic marketing strategies to attract the right crowd to the brand or business. Hence, it is not surprising that more and more marketers are turning to blogging in an attempt to draw more support from identified niche markets.
However, blogging is only effective if the contents are well written and focused on targeted audiences for the desired high conversions to customers. Hence, marketer bloggers should consider 4 essential aspects of blogging to secure a higher conversion rate from blog posts.
Every marketing activity has a specific objective to avoid wastage of time, effort and cost. Blogging is deployed similarly by marketers who want not only to draw in targeted audiences to their business, but to establish a strong and personal relationship with these. Such marketers are wise and aware of the rising competition in the market that easily lures their customers away; no matter how loyal some customers may be. Consumers tend to be attracted to the more innovative and relevant offers in town which are more beneficial.
It is important to establish a strong connectivity with all business potential leads and customers who would be familiar with the brand name and business to exude trust and confidence with repeated purchases. It is because of the established relationship between the customers and the company that customers feel safe to make their purchases from the company and not others with competitive pricing and offers.
The ‘like’ and trust factors are crucial to the success of the business with a strong connectivity that is personal between the marketer and the customer. Marketer bloggers win over potential leads and customers by being personal in their blogs with real-life stories that could have been challenges overcome through determination and grit.
Such blogs expose the marketers to their intended audiences who appreciate the openness of the marketers with a clear identification of their personality. The sharing of personal success or failure experiences help readers relate and empathize with marketers to establish the connection.
2 Unveil Unique Viewpoints
Marketer bloggers must not be afraid to share their unique inspirations and solutions in case they are deemed vulnerable. Most consumers love to see the ‘weak’ side of a personality that they are to connect with so that they would be able to relate to a genuine individual and not a sales person with constant sales targets in mind.
Some unique viewpoints are interesting to many consumers who share the same; they connect immediately with marketers who are bold to share unconventional viewpoints without fear or favor. A unique perspective on a particular topic or area reveals the unique personality of the marketer who is deemed the expert in that area or industry.
When marketers keep steady on the same marketing path and approach, they would most likely be held in high esteem by consumers in the market before they are noted as industry experts by relevant authorities. Soon many more individuals would exhibit the same thoughts and inspirations, but the first one would claim the title or recognition of ‘industry expert’ to draw more potential leads and customers.
The unique point of views presented by the marketer makes selling or promoting the products and services easier as more business opportunities sprout and doors are open to know more about the benefits these views offer.
3 Exhibit Passion and Expertise
Business owners who are passionate about their business brand and products or services must showcase it as much as possible to woo potential business leads and customers. Business entrepreneurs usually make the best marketers or bloggers who should convey the best of their business through the myriad of marketing strategies and opportunities available in the market.
A deep passion for the business and brand motivates the entrepreneur to share with others in the market the vast knowledge about the business and brand that could benefit consumers. It is important to showcase specific fields of expertise that confirm the marketer’s passion about the subject matter.
Such passion and subject expertise must be rightly conveyed in proper marketing forms that would convince targeted consumers about benefiting from the brand or products recommended. It must be conveyed that marketers have the solution to solve consumers’ problems with proven track records before a total buy-in is possible.
4 Convincing with Proven Formula
Well written blog posts are very instrumental in convincing targeted niche markets about a particular business brand or product and service. Effective blog posts must be rightly focused on assisting the readers to achieve their goals or reach their destination without potential misconceptions that might hinder their successful completion. Consumers are constantly on the web with limiting beliefs that prevent a breakthrough for them until the right blog points them to the right path. Good blog have that power.
Once consumers are ‘enlightened’ by the blog of their difficult situation which could be resolved with the recommended solution, they are likely to open up to the plausible solutions especially if proven cases are made available to them. Many consumers are unable to get out of the trap they have fallen into unless the right information is conveyed to them.
Marketers would need to lead consumers into a realization of their dire situation which they should and could get out of through proven solutions. There may be a need for several blogs to convince potential leads fully; these follow-up posts are success stories of consumers in similar situations which they exercised trust in the formula.
With blogs that are aptly focused, marketers could be shattering myths which have bound consumers for a long time. A twisted mindset with wrong concepts and perceptions could have prevented the consumers from getting what they desired.
A blog is a very powerful marketing tool which business entrepreneurs or marketers should engage in if they really have a passion for the business brand and offerings. A well written blog expresses the marketer’s passion and expertise in a particular area to convince potential business leads on the available solutions.
DOES SOCIAL MEDIA ADVERTISING WORK
Does it work video
How to Create Your Own Social Networking Website Like Facebook
In this video you can learn how to create your own social networking website like facebook…..!!!!! Like, Subscribe & Share if you like it…..!!!!!
Top 3 reputation management tools for small business
https://Brand24.com https://Google.com/alerts https://Mention.com https://Adsoup.com According to research 1 out of every three consumers who receive a response an online complaint end up reposting a positive review. Also, 34% end up deleting their negative review altogether, which means managing your reputation online is pretty important. So here are three tools you can use to manage that reputation. Brand24 is a social media monitoring & analytics tool that helps you track & engage online conversations about your business. It regularly scours the web, either blog posts, social media chats or even YouTube comments, for mentions of your website or business name & then shows them to you in its dashboard. It does this in Real-time with its premium package or 12-hour updates in its basic package Another cool feature is that it will understand the sentiment of the conversations around your business, so you know if its positive or negative chatter online. As far as its sentiment analysis works, the company claims to give a 75% accuracy rating. This is about average for the majority of social media monitoring software packages available. A plus is that the companys sentiment algorithms include emojis and slang. This is not something you will find on all tools like this There are limited ways to respond to social media messages in this tool, which may be a deal breaker for some. However, there’s an API, which allows you to connect to something that does. Brand24 has 3 pricing plans ranging from 49 US a month to 400 US a month, but for most small business, the 49 dollar package will be more than enough. Google Alerts will suit those looking for a good set and forget tool, & while many complain about its lack of development and support, it is still a free tool. All you do is enter a keyword or 10, then set how you want to receive notifications when it finds mentions, & thats the extent of its complexity. Alerts can be set-up about anything making this tool useful for individuals, SME’s & corporates. A drawback is that Google will only alert you if new articles, pages or posts make it into their top ten of Google News Results for your query, the top twenty Google WEB Search results or the Top ten google blog search results. This means that if the top results remain static for a while, you wont receive a notification, & it’s likely you will only receive a fraction of the actual mentions regarding keywords or phrases being monitored. For users of this service, to get the most out of it, there are a few parameters need to be set such as How often alerts are received; this can be As it happens, at most once a day, or at most once a week. Results can be obtained from a particular region & in different languages, & it is possible to activate an option allowing the user to select the source of this information such as Blogs, News, or the Web. I would suggest looking into Google’s search modifiers to receive maximum benefit from this free so tool, & while its not being supported or developed it’s been around for a long time, & I cant see anything saying that Google will close it down anytime soon. Lets move on to our final social media monitoring tool. While it is not free, it is certainly worth a mention! Mention claims to be able to monitor your customers, campaigns, brand, competitors, products & industry anywhere online. Setting-up and installation of the tools are quick & easy while its functionality allows easy monitoring of your own brand or business, or competitors. Some users do say, however, that while this is a dynamic monitoring tool the ability to access historical data & how granular you can get on its results are limited. Mention claim to monitor over 1 billion sources say, from social media to blogs & unlike Brand 24, they do have more capacity to allow you to directly respond to users that are talking about your brand as it happens. Their pricing ranges from 29 us a month to 99 a month, & they have an enterprise version that is “price on application”, their 29$ version is rather limited though with only 2 basic alerts, but you can get discounts on higher packages by paying annually. One key feature of their custom plan is the influencers dashboard, this tool, allows you to find digital influencers in your target demographic that you can reach out to, to get them to promote your product. That, however, is in their Price on application package, & I personally hate that, but they have a lot more features for.. however much they will charge, I will say it’s going to be at least 3-400 a month. So that was 3 top tools to manage your reputation online, for more lists or news about Asia tech and startups, please subscribe to the channel or page. Please like & share this video, or if you have any questions or tools you want me to look into, please comment below.
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