Today, social media is becoming a must-have element in the overall marketing strategy of many companies. More than 90% of marketers use social media in their campaigns. 77% of fortune 500 companies have active twitter accounts and 70% of them have active Facebook pages. Regardless of their size, businesses can utilize social media to communicate with customers about new products or the launch of a promotion. Whether its through blog posts, tweets, or videos, social media enables marketing departments to increase brand exposure, gain a better understanding of customers and support their broader marketing campaigns more effectively. For more FREE training on Social Marketing, visit Hootsuite Academy today: https://hootsuite.com/education SUBSCRIBE to the Hootsuite YouTube channel: https://www.youtube.com/user/hootsuite/?sub_confirmation=1 Find the Hootsuite Plan thats right for you: https://hootsuite.com/plans Follow @Hootsuite: Hootsuite Blog: https://blog.hootsuite.com/ Hootsuite Twitter: https://twitter.com/hootsuite Hootsuite Facebook: https://www.facebook.com/hootsuite Hootsuite Instagram: https://www.instagram.com/hootsuite/ Hootsuite is the world’s leading social media management platform with over 15 million users including 800+ of the world’s Fortune 1000 companies.
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Using Social Media as a Marketing Tool
Internet marketing is a crucial avenue through which businesses are able to reach millions of potential customers and stay connected with current customers. Social media websites such as Twitter cannot be ignored for that reason. With the right planning, you can launch a successful Internet marketing campaign using various Twitter tools that can springboard your company to success.
Including Twitter in Your Internet Marketing Plan
Twitter has proven to be an excellent business tool over the years. Companies can quickly and easily connect with potential customers, investors, marketing partners, journalists, bloggers and more. Not only does Twitter connect business owners with the right people, but it is an easy way to brand your company. With the help of various Twitter tools, any company can launch a successful Internet marketing plan complete with social media.
You can access your success thus far with Viral Heat, which is a tool that you can use with Twitter and other social media platforms to measure your marketing campaign. The data that you gather from your analysis with this application at the beginning or your campaign can be compared with your results after you follow through with your plans. Viral Heat is a premium service that offers customizable analysis options.
Twitter Tools for Marketing Brick and Mortar Companies
TwitHawk allows you to send automated messages that will be delivered to a select group of people. You can narrow the delivery of the message by geographical location and keyword. TwitHawk will find and target tweets that mention specified keywords and also come from people using Twitter in your region.
Tweet Train offers auto-reply messaging, event scheduling, URL shortening, geographic targeting, and real-time tweet monitoring. You can also perform location or keyword based searches with the professional version.
Twitter Tools for Online Businesses
For companies that operate solely online or brick and mortar companies that have active websites, TwtQpon is a great Twitter tool. With this application, you can create online coupons on Twitter. Your coupon tweet will include the offer, a product image, a coupon code, expiration date (optional) and the URL to your products or services website. Nothing draws new clients in like discounts!
ThingsBuzz Business provides companies with the means to display Twitter and Facebook conversations about their company or website on their website. This tool lets visitors know what people are saying about a particular brand, product or service. It is a great analytics tool and helps to keep visitors on company websites longer, thus boosting site activity and sales.
Twitter Tool: Objective Marketer
Objective Marketer is a one-stop-shop for Internet marketing on Twitter and other social media platforms including LinkedIn and Facebook. Features include URL shortening, management for multiple accounts, tweet/update scheduling, and tracking. The analytic data that Objective Marketer provides includes audience sentiment (positive or negative responses) demographic information, geographic location, and competition.
Twitter is an excellent medium small and large companies alike can use to connect with their target markets. Using these various applications makes it simpler and easier to find the right people to connect with and will help tremendously in launching a well-planned Internet marketing campaign.
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Book | Social Imc: Social Strategies with Bottomline Roi
Get your free audio book: http://eita.space/e/B00KCRG79Y There are many books out there on the theories behind the use of social media and mobile applications in marketingbut this is not one of them. Social Imc does not present broad theories; it provides strategies based on proven business models that have produced real-world results.each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your companys high-value markets, and you will know what steps you need to take to successfully design, develop, deployand maintainyour own businesss social and mobile approach.a veritable how-to guide for using social and mobile technologies to propel business profit and growth, Social Imc is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.
social media marketing do’s and don’ts
social media marketing do’s and don’ts Maximize Your Results with Social Media! Losing your confidence over hackneyed tricks to market your business? Explore these latest top 6 social media marketing trends of 2017 to boost your sales! The latest news about popular social media networks and trends in social media What marketers should know about Snap’s Q1 2017 earnings report. Welcome to India’s Best Social Media Marketing Company. We have an excellent Social Media expert team to marketing your business services through Jan 14, – Social Media Etiquette for Business: 25 Do’s & Don’ts platform that sprouts up, but it’s dangerous to spread your marketing efforts too thin. The Social Media Boot Camp is a special opportunity for digital marketing newbies and strategists who wish to review or enrich their knowledge of specialized Eventbrite – Social Media University presents Digital Marketing Course: Social Media 101 – Tuesday, May 23, 2017 at Online, Denver, CO. Find event and ticket Digital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to the key topics including search engine optimization and social media marketing. A new edition of the bestselling social media marketing book. Updated to include the latest information on engaging with your community, measuring your efforts social media marketing do’s and don’ts do and don’ts for social networking social media do’s and don’ts for businesses social media do’s and don’ts for employees social media do’s and don’ts for professionals social media do’s and don’ts for students do’s and don’ts of social media in the workplace dos and don’ts of social media safety social media do’s and don’ts powerpoint #socialmediamarketingdo’sanddon’ts #doanddon’tsforsocialnetworking #socialmediado’sanddon’tsforbusinesses #socialmediado’sanddon’tsforemployees #socialmediado’sanddon’tsforprofessionals #socialmediado’sanddon’tsforstudents #do’sanddon’tsofsocialmediaintheworkplace #dosanddon’tsofsocialmediasafety #socialmediado’sanddon’tspowerpoint
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