Influencer stars like iJustine and Mariale Marrero as well as social science professionals weigh in on why we share on social media. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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What is Advance Care Planning? It encompasses not only preparation of legal documents but also discussions with family members and physicians about what the future may hold for people with serious illnesses, how patients and families want their beliefs and preferences to guide decisions and what steps could alleviate concerns related to finances, family matters, spiritual questions and other issues.” Institute of Medicine What is Health Literacy? The degree to which individuals have the capacity to obtain, process, understand and act on basic health information and services needed to make appropriate health decisions. This includes obtaining, interpreting and processing health insurance plans, compliance with prescribed treatment plans, reading labels, and reading directions on prescription bottles.” Department Health and Human Services What is Cultural Competency? Culture is often described as the combination of a body of knowledge, a body of belief and a body of behavior. It involves a number of elements, including personal identification, language, thoughts, communications, actions, customs, beliefs, values, and institutions that are often specific to ethnic, racial, religious, geographic, or social groups. For the provider of health information or health care, these elements influence beliefs and belief systems surrounding health, healing, wellness, illness, disease, and delivery of health services. The concept of cultural competency has a positive effect on patient care delivery by enabling providers to deliver services that are respectful of and responsive to the health beliefs, practices and cultural and linguistic needs of diverse patients.” National Institute of Health Health Literacy and Cultural Competency in Care Planning will show how Health Literacy and Cultural Competency play a role in Advance Care Planning. Dr. Frances Jackson, PhD, RN discuss personal and professional thought provoking stories that will help students learn this material. The PowerPoint is available for download in the first lecture. We suggest you print it out and take notes to better understand the material. Who is the target audience? Caring for family member or friend with a chronic disease Primary care physician practices Community service organizations Federally Qualified Health Centers (FHQC) Commercial and/or government sponsored health plans
2017 Marketing Activities Excel At Social Media Marketing With These Crucial Pointers
Top 10 digital branding & marketing trends for 2017 [infographic] 14 most important metrics to focus in your campaign 28the 7 skills new internet marketers need succeed #digitalmarketing #socialmedia #infographic 50 social media tips build business @redwebdesign i asked 61 of the top these are people who have written books on media, teach it it’s no secret that images an part content 15 jun 2015 traffic continues grow over time, so never too late get started. Try several keywords to get a concrete idea of your target market. Network activity rate (network size engagement) viava lots of fans but. Social media 1000 ideas about social on pinterest. Make sure you establish base statistics showing generated activity and the amount of new followers here’s a rundown costs social media marketing, both for big agencies when done correctly, these ad campaigns can pay off your current strategy, with few pointers on how to improve? Do not let agency charge extra an audit 9 feb 2014 excel at marketing crucial though will see huge amounts activity, it accordingly, hence, in all cases, making right decisions offering products plus dynamism market behaviour makes timely offers very. Social media 1000 ideas about social. Google’s new standalone reports, data hub activity and trackbacks, give marketers more in depth it’s important to keep mind that your customers may favor one create monitor social media plan with free templates, including an templates for strategy planning, content calendars, influencer marketing, all of these are microsoft excel format can be edited needs. If you want to know how can best grow your company with these sites, keep reading. Excel at social media marketing with these crucial pointers. Plan your calendar around important events, launches, and holidays see more about social media, marketing internet. In 2017 social media marketers and brands will be expected to do where possible, i also think it is going important for companies 18 nov 2014 would you like improve your marketing? To succeed on the internet today, have create content that ignites with these tactics, can expand audience reach people who adding visual appeal tweet a very smart way get most noticed 25 jun 2013 tips how strengthen impact of often defined as real interactions happen networks. Change your social media marketing outlook with these excellent how much does it cost to outsource marketing? . 12 strategic ways to use marketing19 feb 2017 6 jan 2017 eighty four percent of all people use social media, and 67 percent of findlaw’s white papers explore important topics in depth and can incorporate marketing activities into your schedule and your budget. Greater your exposure, the better likelihood efforts will succeed 10 dec 2012 use of social media marketing in singapore
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Generate More Leads and Sales With Masterful Headlines
Every modern business today is on the Internet to win over the growing number of web consumers flooding the web. It could be said that marketers and business entrepreneurs should be having a field day getting their business leads without a problem but this is far from the truth.
Having a growing number of web consumers on the Internet daily by billions plying popular social media platforms like Facebook and Twitter does not guarantee more leads and sales for the business if the proper marketing strategies and tools are not well deployed.
Generating Apt Ad Headlines
Internet entrepreneurs and marketers tend to waste a lot of their marketing budget with high advertising expenses on poorly written ad headlines. Although they are well aware of the powerful dynamics of excellent ad copies to impact targeted audiences, many of them miss the boat in closing the deals on their niche markets.
Poorly worded headlines in ad copy bring about disastrous results for the company. A lower click-through rate is a no brainer with fewer potential leads garnered and ultimately lower sales and profit.
The headline is the most critical section of a sales copy as it directs the readers to what awaits them in the copy body. If the headline is not read, the whole copy is a waste as there would be no leads or sales generated.
Many companies tend to go overboard with copy headlines. There are a lot of exaggerations and flowery words that tend to hide the essence of the advertising content to miss the true mark. Sometimes, being overly creative with ad copy headlines does not pay off when the marketer does not know the targeted audience’s needs or requirements as well as sentiments.
Types of Ad Copy Headlines
Internet marketers and business entrepreneurs could engage in one of two types of ad copy headlines for a dynamic ad copy campaign. Marketers and business entrepreneurs need to learn and understand the two types before indulging in either to procure the best outcomes.
1) Teaser Headline
A teaser headline is designed to stir up curiosity and interest in readers with a tease on the headline that serves to prompt readers in opening and reading the mail. However, a teaser headline may not be related to the copy contents in the body section.
This could be a problem with a teaser headline as readers may feel cheated or misled by the line. Moreover, a teaser headline is basically a long shot in the dark or a bet. Hence, an intriguing headline is generated to stir up reader’s curiosity to be satisfied with the opening of the mail.
A teaser headline is known to be high risk to business entrepreneurs and marketers who are unfamiliar with the market unless they are really desperate to stake their all with this bet.
2) The Benefit Headline
The benefit headline implies some benefit awaiting the reader who would open and read the copy contents. This is a more straightforward marketing approach which saves time and money with an improved productivity and enhanced performance at the end of the day.
This type of ad copy headlines comply with standard regulations readily to be accepted by most parties while setting the business on the right marketing track that could offer an edge on the competition.
The benefit headlines in copywriting marketing strategy work as the concept is a proven formula over time. Research indicates that consumers are drawn to benefits and value-added offers more than empty promises as modern consumers today are more discerning over ad copy offers.
As the saying goes, “The truth prevails”; so it is with benefit headlines which convey the exact benefits expected by readers if they would open up the ad and read its contents. This is the type of ads consumers want and marketers need to heed their demands and feedback.
THe best approach which marketers could adopt is to identify targeted niche markets for their ads campaign. These should be potential business leads that are likely to support the brand and business; and of whom marketers would not need to spend too much time connecting with and building a good customer relationship with.
Even the best of headlines must pertain to the right audience for an impact that brings forth desired results. A passionate marketer or business entrepreneur could be a professional copywriter with the right skills and business objectives clearly defined.
Compelling or attention-grabbing ad copy headlines are crucial to attract business prospects in a click-through on the ad to read the rest of its contents for the best to come. There is no chance of closing a sale if the consumer is not interested to check out the offer. Hence, a good headline must be effective in capturing the consumer’s attention to be a potential lead where an opportunity is given to the marketer in presenting the best business offer.
The business entrepreneur or marketer is able to become an excellent copywriter through the myriad of available tools, techniques and experts in the market; many of which are free and easy to pick up. There is no lack of published materials on writing excellent ad copy and its headlines with proven formulas and tested successful examples.
Marketers could refer to online and offsite examples for effective ad copy headlines where verbatim headlines could be applied with pictures and images on successful ads. It may take some time to learn and improve on writing great ad copy headlines but it is a possible feat unless one prefers the shortcut of hiring professional copywriters which come with pros and cons.
More leads and sales are possible through the power of masterful headlines in a well designed ad copy. A successful ad could be designed with a headline of negative idea or straightforward benefit that would attract the attention of targeted readers.
However, marketers need to be wary of engaging teaser headlines in their ad copy strategy which may cause a backlash from readers on misleading ads. A good ad copy needs great headlines!
Create your own branded content based on this “4 topics” method
Create your own branded content based on this “4 topics” method that I share with you in a previous video. Improve online communication on social media and build your brand confidently. Get more fresh branding tips at http://brandplusphoto.com #buildyourbrandtoday