Where to Focus Your Attention: Top 5 Social Media Sites There is an ever-increasing number of social networking sites, but paying attention to the top 5 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits. Currently, the top 5 social media sites include Facebook, Twitter, LinkedIn, Pinterest, and Google+. Lets take a closer look at each of these to help you decide where to focus your social media marketing attention. Facebook Facebook now has more than 1.1 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content. Despite reports that Facebook is decreasing in popularity amongst a younger audience, it is #1 in the world and #1 where it counts-with consumers who have money to spend. The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account. They are also more likely to access their account on a mobile device. They participate more in groups, polls and surveys and tend to respond better to ads. The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them. Twitter Twitter has 310 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business. More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people. Twitter also has an easy-to-use advertising program to help gain followers and feature tweets. LinkedIn LinkedIn, geared towards businesspeople, has 255 million users with more men than women using the platform. LinkedIn works well to connect with people you know and tap into business-to-business opportunities. They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people. Pinterest Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35. It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle. Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. If your products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is the site for you. Google+ Google+ (pronounced Google PLUS) is the youngest of the top 5 networks, but already has 120 million users, mostly men. It links to all your Google activities through your free Gmail account. This also means you can connect it to your YouTube channel if you have one. YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook. Google+ Hangouts and Hangouts on Air allow you to use video to attract an audience and meet with prospective customers. Good social media marketing is all about making connections. If youre not already using these 5 top sites, open an account to test things out. You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market. SHARE, LIKE & SUBSCRIBE FOR MORE FREE STUFF *****************************************************
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Ways You Can Make Money From Niche Marketing
A lot has been said about niche markets which are crucial components to Internet marketers who want the right type of consumers to fuel their business bottom lines. And it is true that niche markets do offer more business opportunities as they are targeted audiences that are likely to support the brand and business as well as the marketer if the right marketing approaches have been adopted.
Hence, it is not surprising to hear about niche marketing in the market where marketers could leverage on for more profits while expanding their market presence. This simple concept is easy to understand and to implement as the process is straightforward with a host of tools to deploy for a successful marketing campaign.
Niche Marketing Dynamics
A niche market is basically a specialized category in the market that has been identified by the marketers or entrepreneurs to be favorable to them. Hence, a network marketer who wishes to recruit business prospects need to choose the best of potential leads in the market; this would be their niche market, which they target at for the best results or outcomes that bring on higher benefits.
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Marketers could choose their niche markets in many ways depending on their business objectives. Different products or services launched could require a different niche market as with different seasons. The choice of niche markets depends on interest, demographics, background, or life experiences. Marketers need to decide which group of consumers is best suited to bring in optimal results to their marketing campaign.
One of the simplest approaches to identify the preferred niche is to list out the goals and objectives to narrow down the possibilities. The list also gives an overview of all related factors to be considered in ensuring a higher success for that particular marketing campaign. It helps to formulate the best strategy for marketing or promoting the brand or products. This would boost sales and profits.
There is no guarantee that the preferred niche market would bring in the desired results as there may be many other factors of risk and dangers at play. Hence, marketers and business owners need to conduct their own market research and stay alert to the competition to make the best marketing decisions for optimal outcomes. Such an approach would help marketers narrow down their best choices in identifying the niche to work on.
Making Money from Niche Marketing
Marketers indulging in niche marketing must consider the best category that would be most profitable for their business before commencing. This is basically the essence of niche marketing to procure earnings that are lucrative from targeted consumers. The selected niche should be well researched to confirm its preference to the brand for the marketer to close the business deal as quickly as possible.
The targeted field of interest that is aptly identified provides wide business opportunities to earn lucrative income easily. When the niche market is well researched on, marketers would be able to identify the best of marketing strategies to be incorporated into their marketing campaigns for success. Optimal rewards could be secured with a little planning and research by diligent marketers who know the exact requirements.
Aggressive and experienced marketers may be more ambitious to venture into multiple niche markets at one time. This is possible if the marketers are familiar with niche marketing dynamics and have the necessary tools to activate a dynamic marketing strategy in their marketing campaigns. With the appropriate resources and good planning, marketers could activate multiple niche marketing campaigns to promote various products and services simultaneously to generate higher earnings.
Great insights into niche markets and their marketing approaches prove to be dynamic money generating tools where marketers become the forerunner of the category. Such marketing endeavors need bold actions that are decisive to take the market by storm like a raging bull charging through to the finishing line before the competition gets stiff.
Niche markets usually refer to relatively untapped sources for business profitability as there are more business opportunities available if marketers view the condition in different perspectives. With the myriad of advanced tools and solutions in today’s advanced technology-based markets, it is possible for marketers to succeed in niche marketing without incurring much capital, time or effort to reap high returns.
Hence, niche marketing is proving to be a very lucrative form of Internet marketing for most businesses today regardless of the industry or market.
A niche marketing business could be highly successful from the accurate identification of niche markets by marketers. High profits could be generated from the simple activation of marketing steps.
1) Perform Market Research
With the sophisticated technologies in the market, marketers should manipulate in-depth market research to identify the current market trend and consumer behavior that would guide them into greater insights on preferred niche markets.
The Internet has many dynamic websites such as Amazon and ClickBank to identify potential niches that the marketer could consider indulging in. Various interesting categories could be viewed and considered as potential niches which a marketer could engage in for generating handsome returns.
2) Perform Keyword Research
Once the prospective niche markets are identified, it is essential to execute keyword research to confirm the best of keywords or key phrases to be incorporated in the designed marketing plans or campaigns. There are many free and paid keyword selection tools in the market to assist marketers in identifying the best of keywords or key phrases that would captivate web audiences in identified niche markets.
Preference is given to broad category words and long-tailed keywords that offer less competition in niche markets for higher success in searches and conversions.
3) Design Optimized Website
With the necessary groundwork completed, a well designed and optimized website is to be produced to attract niche audiences. This niche site could be developed using WordPress with a variety of free templates and plug-ins. It is expected for traffic to come flowing through once the website is hosted.
Dynamic marketing campaigns could be implemented to enjoy optimal earnings.
- How to use Social Networking and Social Media tools for Salespeople
Brightlocal Review – Local SEO Client Management Tools
Get your free 14 day free trial of Brightlocal here: http://www.noshameincome.com/brightlocal In this Brightlocal review I’m going to break down what the tool is and why you should consider picking it up if you are doing local SEO for your clients. Brightlocal is an all-in-one tool designed for SEO agencies, consultants or for local businesses to track and improve performance with local SEO campaigns. It offers tools such as rank tracking, citation tracking, review management, Google My Business optimization, website auditing and more. Brightlocal Review Overall this tool is an awesome suite of tools designed for helping you rank businesses higher in the Google local map pack specifically for local businesses. Let’s discuss each of the tools included and some of the additional features that Brightlocal offers. As soon as you login you have a main dashboard where you can manage your clients and locations for those clients. Brightlocal will have you enter in your client’s business information so they can search for existing business listings and information about the business. You also have a dashboard for each of those clients locations where you can manage all of the different reports and use tools specific to that location. Let’s go through them. Rank Tracking You can enter keywords to track both organic and map pack rankings. Reports can be setup to run on any interval you want such as weekly, bi-weekly, monthly or otherwise. As rankings are changed you will get notifications in the dashboard of either improved, neutral or dropped rankings. Overall the tool is very useful and in the years I’ve used Brightlocal It’s always been pretty good about tracking rankings, especially for the local map pack. Citation Tracking Citations in my opinion is really just a fancy word to label ‘business listings’ such as Yelp, Google My Business, Yellowpages etc. If you have done any research about local SEO you will know that citations are very important for improving your rankings in the local map pack on Google. Brightlocal allows you to track and audit existing citations as well as sources where you may be missing a citation. They even offer a service where you can get them fixed or created for you. Overall the tracking works pretty good but you will sometimes see it finds sources that are slightly off (assuming it’s the same business with an in-consistency). You can use the citation audits to also determine what the top competitors have for citations based on a provided keyword. This is really powerful for matching your competitors and beating them at their own game by creating more high quality citations and improving existing ones to have the correct Name, Address and Phone (NAP) information. Review Tracking Another awesome feature is the ability to track reviews for the business. If you set this feature up to re-run the report every week you can get a full glimpse into new reviews for the business across all kinds of different review sites. The major sites being Google, Yelp and Facebook among many others they can track for you. The reporting shows you growth of the reviews over time and you can also filter the reviews from worst to best. You can even go in and respond to the reviews as needed. Google My Business Reporting Having a fully optimized Google My Business page is going to be one of the most important ranking factors for ranking in the 3 pack. Luckily Brightlocal also provides a full in-depth overview of your Google My Business profile information, images and the keywords you wish to track in the local rankings. You can also find information surrounding duplicate profiles, NAP problems, and other on-page SEO issues that could be negatively affecting your rankings. Local Search Audit – This is another awesome feature that more or less gives a small glance at all of the other features combined in one big summary. This is perfect for showing potential prospects the issues that exist with a website and perfect for closing local SEO deals. Google Analytics – You can sync up a Google Analytics account which will simply just give you an additional way of viewing traffic metrics without actually logging into the analytics dashboard. This is a nice addition to all the other reports for clients. Social – You can also track growth on both Facebook and Twitter for your client. This isn’t really a management tool for social media but more of an additional reporting tool they added in 2016.
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Social Networking for Business: The Values and Dangers
Social networking may sound trivial and insignificant for your business especially with the fact that the most popular social networking sites nowadays thrive in gossips and personal issues. But if you only take a closer look, you will realize that it can translate into real and tangible benefits for you and your business. For one, social networking and creating a social networking website of your own will allow your business to make radical innovations just to satisfy your existing customers and more so, to attract more customers. A social network for your business will also help you in your human resource as you can then hire the right people who will help you promote your products and services online.
Several businesses have included social networking in their business strategy and they started with a good planning before they ventured onto the project. Then they made use of the most cost-effective way to create a social networking website of their own (every company has different views of what cost-effective is). But all of these businesses have reaped at least one of the so many benefits and advantages of establishing their very own business social network online. Some of these benefits are as follows:
Meeting unforeseen business collaborators and partners – colleagues who, with mutual understanding, will work in partnership with you to improve your business and meet your business goals
Creating a large-scale business from virtually nothing as the social networking site can present so many opportunities and can open so many doors from finding a financier to finding a buyer and of course to advertising products and services
Hooking up with great talents in the social network channel who can be a good addition to your pool of human resource
Cheap marketing and advertising strategies as online promotion and publicity has always been very economical compared to other advertising schemes
Improving and enhancing products and services through consumer comments and feedbacks
Surely there are more advantages and benefits that you can get from social networking so you should not dilly-dally and create a social networking website of your own now so you can start reaping the benefits as well.