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10 Social Media Marketing LIES You Probably Believe | Gillian Perkins
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Social Media Crisis Management Best Practices
Proactive crisis planning is key to effective social media management – any good social media plan should include a documented chain of command for a quick and thorough response to negative publicity, negative industry news, or accusations of wrongdoing by a company or its executives. It should also include how to handle negative comments, from valid complaints to harassing messages.
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