Of Mobile and Social Internet Options of Web Users Advanced technologies are promoting numerous marketing strategies for online marketers and business entrepreneurs to enjoy big bucks and wide market presence. It is common for Internet marketers to embrace advanced marketing alternatives for aggressive online marketing strategies that would bring in more traffic and sales.
One of the increasingly popular online marketing strategies adopted today is video marketing. Modern technologies are highly supportive of this dynamic marketing strategy to reach a wider market audience.
Dynamic Marketing Characteristics
Advanced technologies brings the likes of mobile technology which offers sophisticated mobile phones and devices that link up modern customers to the Internet. Hence, videos are often viewed online via mobile phones which have companies switching to mobile friendly websites and video marketing.
Aggressive businesses are engaging video marketing where business promos are conveyed via well produced videos to attract targeted niche audiences. Consumers enjoy video presentations more than text-based presentations, especially with business messages.
Video marketing offers dynamic characteristics that are effective in promoting the brand and business products or services effectively with more customers drawn to the business website. Rich video material is easily produced via few simple tools and resources which anyone could handle without much technical skills or knowledge.
Videos are now actively deployed as effective sales letters in visual form to attract targeted niche markets by aggressive and creative marketers. Hence, video marketing has become an exceptional marketing concept with modern web consumers readily mesmerized with such video sales letters than email or printed business promotions.
Advantages of Video Marketing
Video formats are plentiful and easy to implement to attract more marketers towards video marketing. A short business promo video could be an extremely powerful tool for companies to reach out to a wide market audience in a short period of time especially if the video goes viral. Unlimited scopes of targeted audiences could be enjoyed in a short advertising time without much effort of the marketer to gain huge volumes of traffic and sales.
A long term effect is possible with the right video produced and generated across the Internet via mobile devices and sophisticated cell phones. It is not costly to produce a simple yet effective business promo video to attract the right marketing crowd. The production cost is usually within the smallest budget scopes of new or small marketers and businesses struggling to compete with the big market players.
Well structured business promo videos have a high chance of inducing viral marketing where the videos could be forwarded rapidly within a short timeframe to enjoy higher than expected attention across the web to favor the brand and company. A video that goes viral on the Internet is likely to generate huge web traffic that would flood the web business site which could generate more sales and profit for the company.
Web User Preference
Video marketing is viewed as the preferred option of web users towards business promotions on the Internet. Videos are more attractive marketing options in which interesting visuals are developed to stimulate the viewers’ senses of sight, sound and feelings
Web users prefer videos to understand the dynamics of the business and brand over text-based business promotions which stimulate sight and emotions only. The right sound effects coupled with a visual presentation that is dynamic and vibrant trigger deep emotions that could compel web users to activate their purchasing power immediately or frequently towards the brand and business products or services advertised through the video.
The strong stimuli from a video presentation are powerful and effective in capturing the attention and interest of web users to instigate the preferred response of Internet marketers. However, marketers need to identify their target audiences beforehand to produce the right marketing video that would be considered successful in capturing targeted niche markets’ attention and interest.
Dynamic Video Production Great rewards and incentives
No one works for free with the rising cost of living today. As web users continue to embrace new technologies like mobile and social media technologies, video marketing would continue to impact the business world. This is where more and more Internet marketers are investing their time, resources and expertise in to develop the best of marketing videos that could boost their sales and profit bottom lines.
Dynamic videos are crucial to impact web users to make a compelling purchasing decision or support the business brand on a long term basis. A simple marketing video could be highly instrumental in attracting loads of web traffic to the web business site without busting the budget. This is extremely attractive to new or small Internet businesses with limited advertising budget. But one simple, well produced marketing video is highly effective in establishing a name for the brand and business in the market immediately.
However, certain obstacles to video marketing exist; one of which is its production. Many Internet marketers are hesitant about producing their marketing videos personally for lack of confidence in the quality of their video production, although the production process is simple with few tools. It is the marketing concept or idea which marketers need to generate for a dynamic business video.
It is not the lack of technical abilities or tools in producing a viable marketing video, but the lack of dynamic marketing strategy in promoting the brand or business concept; without which any video produced would fall flat. Technical resources are readily available in the market with many free marketing options to choose from and numerous online tutorials to guide marketers in a dynamic video production, but marketers may miss the target without a clear focus on their market’s needs and wants.
For success in deploying video marketing, Internet marketers need to be clear on the concept and objective of this dynamic marketing strategy first. This means marketers would need to understand their current markets and identify their targeted niche audiences’ needs and preferences before indulging in video marketing.
Excellent business videos have a purpose which fulfills the needs and expectations of web users today who embrace modern technologies and solutions for a more affluent lifestyle. Videos are viewed as social Internet options for web consumers to connect with others on the web in sharing interesting and relevant information.
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How to Use WhatsApp as an Emerging Marketing Tool and for Social Media Marketing
It is amazing to note the constant emergence of new technology applications in the market that not only benefits ordinary consumers but businesses as well. WhatsApp has been growing popular as an effective message service app under the purview of Facebook. It offers excellent communication services on cell phones which more and more Internet marketers are taking advantage of to reach their targeted business customers.
Although WhatsApp was designed to manipulate online communications and interactions amongst web users, it is quickly manipulated by business enthusiasts in customizing messages for business objectives. This dynamic app is great in advertising for brands to generate optimal returns in the shortest timeframe.
WhatsApp is commonly adopted as a communication tool to send text messages as well as images and videos to any user in the contact list. Innovative business entrepreneurs and marketers are aggressive in delivering their business text messages, videos and images of their brands and products/services to their current customers and potential business leads.
The unique characteristic of WhatsApp is its one-to-one communication feature, although it also provides group communications with an administrator who has the power to add or delete group users. Most business entrepreneurs and marketers use WhatsApp as a dynamic marketing tool by leveraging on its one-to-one communication feature which allows them to establish strong relations with every targeted business audience.
WhatsApp groups are not attractive with group responses that could be annoying to other members of the group and a big group could inconvenience many with unnecessary responses. WhatsApp works best as a one-on-one online marketing tool to make each business prospect or potential lead feel special in a personal address and mail that updates them on the brand and business developments. Trust and confidence in the brand and business is built up over time as marketers work closely with customers and potential leads to understand their marketing preferences and purchasing power utilization.
WhatsApp Group Dynamics
There is a time and place for WhatsApp groups created for the best of mutual communities comprising like-minded consumers that benefit the brand and business. Internet marketers who deploy WhatsApp could initiate and create distinct business audiences to promote their brand or products and services.
Many different groups of customers, potential leads and business prospects could be formed based on geographical location, demographics and consumer interest. Marketers could limit the number of participants in a group for better management and identification of needs for effective marketing. Group promo messages could be sent off on a regular basis to keep targeted niche markets updated and stimulated on the brand and business offers.
WhatsApp is very effective in communicating with circles of influence where a simple word of invitation could be well received on any brand event. This form of online informal invitation is the current market norm which is favored by modern users who are eco-friendly and serious about greening the earth in any way.
Like-minded groups could easily interact with one another in support of the brand and business when relevant and useful brand information is conveyed. It is easier to gather feedback and comments from web consumers in the same groups to understand the market sentiments with a more specific focus group. Improvements to the branding of products and services could be activated immediately with such open and direct feedback from the specific groups.
It is also easy for each group member to forward the same business promo message to their own circles of influence to promote the brand and business. This could also build up the business leads list with potential business prospects convinced by their friends’ recommendation which is the ultimate target of Internet marketers for a strong market presence.
Marketing Tool Dynamics
WhatsApp is heavily maneuvered as a dynamic marketing tool through the display of business products as appealing profile pictures. This is executed through a news alert via a product image uploaded as profile picture with up-to-date product information.
It is also easy for the marketer to place the business website URL at the WhatsApp status to promote the brand and business readily. Interested potential business leads could click on the link and be directed to the web business site for more details on their preferred product or service offered by the company.
However, care must be exercised in sharing a video or an image via WhatsApp as large files could be difficult to download. Longer videos are not favored on a small screen viewing which defeats the advertising or marketing efforts of the brand or company.
Impact on Social Media Marketing
Another dynamic aspect of WhatsApp as a marketing tool today is its impact on social media platforms. WhatsApp could be effective when deployed professionally as an online social advertising tool. Its instant messaging feature makes it powerful for an immediate communication with targeted market audiences in conveying business info.
Aggressive social marketers are continually looking out for dynamic marketing options to capture the attention of business customers and potential leads in growing their business and expanding their brand’s market presence.
Real-time 2-way communication is possible with targeted audiences that would provide constructive feedback for brand and business improvements without incurring extra costs. Future advertising endeavors become more effective in shorter marketing campaign timeframes with better results.
It is easy to engage prospective business audiences via WhatsApp with the constant availability of targeted business groups online much of the business hours. WhatsApp could engage in effective broadcasting, where brand and business information could reach recipients on their mobile phones and devices which are known to be on or near them 24/7.
As business messages could be viewed within minutes, WhatsApp marketing proves to be extremely effective in promoting the brand or business, especially with new products or services and special offers which could be gone within minutes. WhatsApp marketing promotions tend to activate such effects where consumers are triggered into action upon receiving the WhatsApp news alert immediately.
Hence, WhatsApp is very instrumental in boosting customer engagement as well as captivating their attention with the right business news conveyed.