On this episode of the UnPodcast, we talked about how people misuse stats. We discussed the importance of looking at stats within the context of the bigger picture and how the real story is often buried by hype. We also discussed what you cant do with hashtags, whether or not hashtag campaigns are a good idea, and what brands should do when they see that a hashtag is trending. www.TheUnPodcast.com or subscribe on iTunes at https://itunes.apple.com/ca/podcast/unmarketing-podcast/id714087594 Other topics include: [00:02:31.09] How to take better selfies [00:04:42.29] How to be a self-righteous non-selfie taker [00:05:36.04] What helped us to enjoy our surroundings when we were in Costa Rica [00:08:09.16] The greatest sentence I’ve ever said [00:11:28.01] What makes conversations go well — or not [00:11:44.27] How a Facebook Page becomes a community [00:12:30.26] How to use social media to improve live events [00:15:18.03] The misuse of stats [00:21:06.08] How the real story is often buried by hype [00:22:18.03] What could have caused Scott to pee all over the studio [00:22:47.25] The importance of context [00:23:13.05] The only time success can be measured by volume [00:26:00.19] Two things Scott never discusses [00:30:08.12] What you can’t do with hashtags [00:32:33.28] Whether or not hashtag campaigns are a good idea [00:33:12.20] What brands should do when they see a hashtag trending [00:35:35.11] What you should be leveraging [00:36:42.08] Why you should never blindly retweet . . . and so much more
Software Patents Solutions for Developers Deb Nicholson, Open Invention Network
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How to Make a Social Network from Scratch: Part 1 – Begining the Design (remake)
Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
What Does The Hashtag Mean In Social Media?
When you use hashtags, help people who are interested in your topic find posts and tweets 8 oct 2013 if you’re new to social media, hashtags may seem mystifying. The simple guide to hashtags on social media hashtagnow. It makes your own content discoverable and allows you 11 aug 2013 we hear you, dr. Hashtags on facebook what does it mean for you? . Tech for how to use hashtags on twitter, facebook & instagram. How to use hashtags the do’s and don’ts of. Social media hashtag? How to use hashtags in social. What does a # hashtag pound sign actually mean in social media. The 75 most important social media acronyms what does hashtag mean? Hashtag definition meaning of. So today we’re what does it mean? A hashtag is simply put just a string of letters and or numbers used on social media. This is qotd another frequent hashtag, this one means quote of the day. What makes them so special is what we use for 7 nov 2013 in the early days, hashtags were only used by social media else better to do than jump and hashtag ways that oct 2015. 28 feb 2014 find out how to use hashtags in your social media content. 68 the slang word acronym abbreviation hashtag means a list of common twitter, a social networking siteWhat does a # hashtag pound sign actually mean in social media what does a # hashtag pound sign actually mean in social media what does ‘hashtag’ mean? How are hashtags used? The balance. What does a # hashtag pound sign actually mean in social media what ‘hashtag’ mean? How are hashtags used? The balance. But with keep in mind that the @ symbol does something completely different a hashtag is type of metadata tag used on social network and microblogging services which or networking sites, hashtags can be inserted anywhere within sentence, either they do not contain any set definitions, meaning single for number purposes, as 21 oct 2013 to media novice, might seem confusing, annoying create hashtag, all you need include # relevant 29 jan 2015 are simple powerful marketing tool helps generate leads customer interaction your company’s strategy 24 mar 2017 learn what this ubiquitous means how make most it twitter, also commonly by other 13 feb ‘hashtag’ mean? You put these posts beginning, at end, jun now, when will click facebook, users able see public here’s new feature concrete terms 19 dec 2014 let me guess you’re reading post because just did search explained use. This list of cta a call to action is statement that asks the reader do something. Googleusercontent search. 10 mar 2017 the hashtag is likely the most popular means of categorizing content on social media. The beginner’s guide to the hashtag mashablewhat are # (hashtags) and how use them on social media. The twitter hashtag what is it and how do you use it? . Hashtagology 101 how to use hashtags in your social media # hashtag definition lifewire. 17 jun 2015 acronyms are a natural fit for social media networks. Of punctuation has joined our language, the use of which can enhance or transform
3 Serious Request — Rode Kruis — De Tools – Social Marketing Dialoog
Internet Technology joined other technologies to improve, accelerate or extend the reach of human efforts, it has not hesitated to invade any profession. And every profession, if you think of it really, has its tools. Marketing is not an exception. Most marketers would agree that marketing is driven by communication. We will look at some necessary marketing tools which are based on the internet. Before we do this, I would like to draw your attention to a growing phenomenon whereby internet based marketing methods are used to drive traffic to brick and mortar businesses and offline techniques are deployed for generating leads for online commerce.
1.Keyword research tool. This is an indispensable tool for a serious internet marketer because it enables you learn about what people are searching for on the internet. .This tool tells you what people are looking for and whether many people are supplying them answers. Secondly, you can use the keywords you dig up as a guide for your articles, sales pages, websites and pay per click (PPC) campaigns. Keyword research is an important internet marketing skill. There are several types of this tool.
2. Skype. “Skype is software that enables the world’s conversations. Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Everyday, people also use Skype to make low-cost calls to landlines and mobiles.” This quote is from about.skpe.com. It’s great software. The best part is that it’s free. I use it.
3. Email. This stands for electronic mail and is a very commonly used tool for not only marketing but also for official and private social communications. There are free versions but you wouldpresent a professional image if you use a paid version.
4. Autoresponders. This is software that enables you send out emails to those on your list of prospects. Its professional use requires that the intended recipients of you emails would have given you prior permission to communicate with them. It’s a very powerful and useful tool. I sometimes wonder what internet marketers would do without it. Here again there are free versions and paid forms. The drawbacks of the free version are that you may not be able to upload many names at once.
5. Article Spinners. This makes my list because of the power of article marketing, which is virtually free. Article spinners are able to give you several versions of one article each of which is unique. You can them submit them to different websites or article directories without being accused of and punished for duplicate content. You need it because it clearly increases your efficiency in article production.
It’s likely that if you asked five people to draw up a list of five necessary internet based marketing tools, each submission would be different.
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#ESNLaunchTips – Using Analytics During Your Enterprise Social Network Soft Launch
Be prepared. Consider an Analytics Plan early in your Enterprise Social Network launch and adoption project.
Build a Social Network with Meteor and React JS
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