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TVOT NYC 2013 – Television Content in the Age of Social Media: Opportunities and Challenges







http://www.thetvoftomorrowshow.com Networks and content creators are faced with a rapidly evolving world of social platform management. This session will explore how the new social ecosystems that these players must now master create both opportunities and challenges. Personalization, small data and realtime response are things that active TV fans now regularly expect, thanks to the convergence of these social ecosystems with television. But at what cost? Are networks currently equipped to handle these new foundational elements of storytelling? While the “unified screen experience” sounds like a storyteller’s utopia, what are its pitfalls and how can networks and content creators avoid them? Panelists include: Michele Fino, SVP of Sales and Branded Entertainment, Collective Digital Studio Lisa Hsia, EVP of Digital Media, Bravo Claire McHugh, CEO, Axonista Jesse Redniss, Chief Strategy Officer, Mass Relevance (Moderator) Jeremy Toeman, CEO, Dijit Media

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