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How to Use WhatsApp as an Emerging Marketing Tool and for Social Media Marketing
It is amazing to note the constant emergence of new technology applications in the market that not only benefits ordinary consumers but businesses as well. WhatsApp has been growing popular as an effective message service app under the purview of Facebook. It offers excellent communication services on cell phones which more and more Internet marketers are taking advantage of to reach their targeted business customers.
Although WhatsApp was designed to manipulate online communications and interactions amongst web users, it is quickly manipulated by business enthusiasts in customizing messages for business objectives. This dynamic app is great in advertising for brands to generate optimal returns in the shortest timeframe.
WhatsApp is commonly adopted as a communication tool to send text messages as well as images and videos to any user in the contact list. Innovative business entrepreneurs and marketers are aggressive in delivering their business text messages, videos and images of their brands and products/services to their current customers and potential business leads.
The unique characteristic of WhatsApp is its one-to-one communication feature, although it also provides group communications with an administrator who has the power to add or delete group users. Most business entrepreneurs and marketers use WhatsApp as a dynamic marketing tool by leveraging on its one-to-one communication feature which allows them to establish strong relations with every targeted business audience.
WhatsApp groups are not attractive with group responses that could be annoying to other members of the group and a big group could inconvenience many with unnecessary responses. WhatsApp works best as a one-on-one online marketing tool to make each business prospect or potential lead feel special in a personal address and mail that updates them on the brand and business developments. Trust and confidence in the brand and business is built up over time as marketers work closely with customers and potential leads to understand their marketing preferences and purchasing power utilization.
WhatsApp Group Dynamics
There is a time and place for WhatsApp groups created for the best of mutual communities comprising like-minded consumers that benefit the brand and business. Internet marketers who deploy WhatsApp could initiate and create distinct business audiences to promote their brand or products and services.
Many different groups of customers, potential leads and business prospects could be formed based on geographical location, demographics and consumer interest. Marketers could limit the number of participants in a group for better management and identification of needs for effective marketing. Group promo messages could be sent off on a regular basis to keep targeted niche markets updated and stimulated on the brand and business offers.
WhatsApp is very effective in communicating with circles of influence where a simple word of invitation could be well received on any brand event. This form of online informal invitation is the current market norm which is favored by modern users who are eco-friendly and serious about greening the earth in any way.
Like-minded groups could easily interact with one another in support of the brand and business when relevant and useful brand information is conveyed. It is easier to gather feedback and comments from web consumers in the same groups to understand the market sentiments with a more specific focus group. Improvements to the branding of products and services could be activated immediately with such open and direct feedback from the specific groups.
It is also easy for each group member to forward the same business promo message to their own circles of influence to promote the brand and business. This could also build up the business leads list with potential business prospects convinced by their friends’ recommendation which is the ultimate target of Internet marketers for a strong market presence.
Marketing Tool Dynamics
WhatsApp is heavily maneuvered as a dynamic marketing tool through the display of business products as appealing profile pictures. This is executed through a news alert via a product image uploaded as profile picture with up-to-date product information.
It is also easy for the marketer to place the business website URL at the WhatsApp status to promote the brand and business readily. Interested potential business leads could click on the link and be directed to the web business site for more details on their preferred product or service offered by the company.
However, care must be exercised in sharing a video or an image via WhatsApp as large files could be difficult to download. Longer videos are not favored on a small screen viewing which defeats the advertising or marketing efforts of the brand or company.
Impact on Social Media Marketing
Another dynamic aspect of WhatsApp as a marketing tool today is its impact on social media platforms. WhatsApp could be effective when deployed professionally as an online social advertising tool. Its instant messaging feature makes it powerful for an immediate communication with targeted market audiences in conveying business info.
Aggressive social marketers are continually looking out for dynamic marketing options to capture the attention of business customers and potential leads in growing their business and expanding their brand’s market presence.
Real-time 2-way communication is possible with targeted audiences that would provide constructive feedback for brand and business improvements without incurring extra costs. Future advertising endeavors become more effective in shorter marketing campaign timeframes with better results.
It is easy to engage prospective business audiences via WhatsApp with the constant availability of targeted business groups online much of the business hours. WhatsApp could engage in effective broadcasting, where brand and business information could reach recipients on their mobile phones and devices which are known to be on or near them 24/7.
As business messages could be viewed within minutes, WhatsApp marketing proves to be extremely effective in promoting the brand or business, especially with new products or services and special offers which could be gone within minutes. WhatsApp marketing promotions tend to activate such effects where consumers are triggered into action upon receiving the WhatsApp news alert immediately.
Hence, WhatsApp is very instrumental in boosting customer engagement as well as captivating their attention with the right business news conveyed.
How To Build Your Brand on YouTube/Social Media #Bossbabe Series Ep. 1
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How to Make Money on Social Media in 2018 with Earning Up $3000 Per Month ( download Free)
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Top 3 reputation management tools for small business
https://Brand24.com https://Google.com/alerts https://Mention.com https://Adsoup.com According to research 1 out of every three consumers who receive a response an online complaint end up reposting a positive review. Also, 34% end up deleting their negative review altogether, which means managing your reputation online is pretty important. So here are three tools you can use to manage that reputation. Brand24 is a social media monitoring & analytics tool that helps you track & engage online conversations about your business. It regularly scours the web, either blog posts, social media chats or even YouTube comments, for mentions of your website or business name & then shows them to you in its dashboard. It does this in Real-time with its premium package or 12-hour updates in its basic package Another cool feature is that it will understand the sentiment of the conversations around your business, so you know if its positive or negative chatter online. As far as its sentiment analysis works, the company claims to give a 75% accuracy rating. This is about average for the majority of social media monitoring software packages available. A plus is that the companys sentiment algorithms include emojis and slang. This is not something you will find on all tools like this There are limited ways to respond to social media messages in this tool, which may be a deal breaker for some. However, there’s an API, which allows you to connect to something that does. Brand24 has 3 pricing plans ranging from 49 US a month to 400 US a month, but for most small business, the 49 dollar package will be more than enough. Google Alerts will suit those looking for a good set and forget tool, & while many complain about its lack of development and support, it is still a free tool. All you do is enter a keyword or 10, then set how you want to receive notifications when it finds mentions, & thats the extent of its complexity. Alerts can be set-up about anything making this tool useful for individuals, SME’s & corporates. A drawback is that Google will only alert you if new articles, pages or posts make it into their top ten of Google News Results for your query, the top twenty Google WEB Search results or the Top ten google blog search results. This means that if the top results remain static for a while, you wont receive a notification, & it’s likely you will only receive a fraction of the actual mentions regarding keywords or phrases being monitored. For users of this service, to get the most out of it, there are a few parameters need to be set such as How often alerts are received; this can be As it happens, at most once a day, or at most once a week. Results can be obtained from a particular region & in different languages, & it is possible to activate an option allowing the user to select the source of this information such as Blogs, News, or the Web. I would suggest looking into Google’s search modifiers to receive maximum benefit from this free so tool, & while its not being supported or developed it’s been around for a long time, & I cant see anything saying that Google will close it down anytime soon. Lets move on to our final social media monitoring tool. While it is not free, it is certainly worth a mention! Mention claims to be able to monitor your customers, campaigns, brand, competitors, products & industry anywhere online. Setting-up and installation of the tools are quick & easy while its functionality allows easy monitoring of your own brand or business, or competitors. Some users do say, however, that while this is a dynamic monitoring tool the ability to access historical data & how granular you can get on its results are limited. Mention claim to monitor over 1 billion sources say, from social media to blogs & unlike Brand 24, they do have more capacity to allow you to directly respond to users that are talking about your brand as it happens. Their pricing ranges from 29 us a month to 99 a month, & they have an enterprise version that is “price on application”, their 29$ version is rather limited though with only 2 basic alerts, but you can get discounts on higher packages by paying annually. One key feature of their custom plan is the influencers dashboard, this tool, allows you to find digital influencers in your target demographic that you can reach out to, to get them to promote your product. That, however, is in their Price on application package, & I personally hate that, but they have a lot more features for.. however much they will charge, I will say it’s going to be at least 3-400 a month. So that was 3 top tools to manage your reputation online, for more lists or news about Asia tech and startups, please subscribe to the channel or page. Please like & share this video, or if you have any questions or tools you want me to look into, please comment below.
How To Make A Social Networking Blog – Make An Income
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