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Pearson to Person: Social Networking in the Enterprise
What is enterprise social networking?
Enterprise social networking facilitates the relationships between people with similar business interests and/or activities through the use of online social networks, much like the collaborative approach of the wireframing software Pidoco. This is typically done by employing enterprise social software: software that is used in business/commercial contexts. Enterprise social networking often modifies the software platforms and corporate intranets of larger companies to organize collaboration and communication among users. Additionally, extant social networking sites are employed by those with specific business interests to give visibility to their enterprise. For example, a company that creates a fan page on the website Facebook is utilizing a form of enterprise social networking by creating a space for users to gather and exchange information through the structure of a larger, external social networking site.
The enterprise social networking trend
One of the major trends in enterprise social networking is the use of enterprise social software by companies to create in-company networks that promote collaboration among stakeholders. Moreover, many companies are investing capital in training their employees to become more proficient in cloud computing and SaaS, since these technologies have become the driving force behind many social networks and, by extension, enterprise social networks. Enterprise social networks are being used by employees to share tips, ideas, and information in a quick and engaging manner. It is the hope of many companies that enterprise social networks will increase efficiency, competiveness, and the flow of creativity. Much the same trend has been observable in the increasing use of collaborative software solutions in various fields, from office applications like Google Docs to wireframing and UI prototyping to file sharing and more.
Problems with enterprise social networking
The enterprise social networking phenomenon is spreading like wildfire, and as with all fires, naturally there is potential for burn damage when using this approach. Some of the problems that are currently associated with enterprise social networking include:
Too much transparency: Social networks are hard to monitor and control and the spread of sensitive company information may be a little too transparent for professional comfort.
Lack of familiarity with social networks: While in the future this will likely be an obsolete point, the fact remains that many employees are unfamiliar with the social networking concept or process, and many might even find it distasteful to use in the work place. One way to make new users quickly familiar with social networks is the usability of the system, which can be optimized and tailored using prototyping or wireframing techniques during the early phases of the deployment process.
Lack of Adoption: Just because a company is employing an enterprise social networking strategy it does not mean employees will use it. The design of the user interface can be one barrier to adoption if it is not tailored to user needs. This can become tricky if a company has made a great monetary investment in the technology. The dilemma becomes how to enforce its use without seeming tyrannical, particularly because there is a great amount of subjectivity regarding what individuals feel is an appropriate amount of time to spend using social networks. A good way to foster adoption is to provide user interfaces that enterprise users can relate to. Usability testing during early implementation phases utilizing wireframes or UI prototypes can become a critical success factor.
Why is enterprise social networking ultimately important to the future?
Enterprise social networking is important because it nurtures business collaboration and creativity within the technological context that now permeates nearly every aspect of human interaction. The way we communicate, the way we collaborate, and the way we relate to each other is so entrenched in the technological sphere that it has become increasingly necessary for the business/professional aspect of life to align itself with a social networking phenomenon that, at first glance, seemed to arise purely for pleasure. Making social networking a productive aspect of the professional world provides an example of how technology manages to seamlessly integrate all aspects of our lives with the click of a button. Whether or not this a good thing is an entirely different question, but the reality is that technology is the world we live in.
Social Networking and the Adult ESL Classroom
Social networks are the latest fad these days. They entice every individual to join and be part of this social networking wave. But why do we sign up for social networking anyway? This is not just for adults; even old people are using this, especially teenagers and even kids too. Its so surprising how kids nowadays know how to manipulate these networks.
People all over the world would like to re-connect with their old friends and family members that they may not know how to contact otherwise. You can share photos and videos with friends and family along with telling them how you feel. You could also chat with each other in real time. You can email, chat, listen to music, play videos, and even play games, and yes, its all free.
There is no stopping people in the way they interact globally. These giant social networks are catching everyones attention and also their pockets. Its funny how one can be so addicted to games that they dont mind spending dollars just to level up, even on simple games alone. You cannot even believe your eyes that from the moment your favorite music is posted it can spread like wildfire and could even add up many times over in terms of its popularity.
But do you really know the secret behind these giant social networks? Its the design. Did you notice how most of these networks created their social network web design to be so simple and yet, at the same time, so catchy? This is the first thing you notice, and this is also one reason you signed up in the first place, right?
When we say web design its not merely the picture and the fonts. Its how they come up with a user friendly design and functions that even kids could understand. Its not easy to create a social network design. After all, you need to come up with an idea that most people didnt think of. You should also consider how to attract visitors to join. It may start with having your family and friends join first and having the rest join up be a chain reaction.
Planning and constantly having new social networking developmentwill add up so as to spice up your social network. People tend to get bored easily, but if you add the latest functions like more free games, faster connectivity to the network, more vast designs, more interaction, and a larger space to create blogs and post pictures and videos the happier clients would be. Thus more people will stay and more people will still sign up.
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Moosocial – An Open Source Software For Niche Social Network Websites
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Tools for social media – Social media marketing tools to drive traffic to your business
Most people want to do business with companies which they know, like and trust. Today, thanks for blog, Twitter, and Facebook, personal relationship can grow more. No longer are you just the store down the street. You are a person who can understands your customers’ needs, someone who can be believed for customer services and quality. An advertisement in the billboard or magazines would never made that type of loyalty.
Interacting with your potential clients doesn’t have to be time consuming. Sites such as Hootsuite.com allow you to update Facebook, Twitter, and LinkedIn in a matter of minutes. In addition, whenever you come across an informative website that might benefit your audience, click the Hootlet tool to instantly send the web address to those networks.
Once you start reaping the benefits of positive customer interaction, why not add audio and video to your online marketing efforts? A simple two or three minute video uploaded to YouTube will add another dimension to your business. It could be a tip on how to use one of your products or questions about when your service might be needed. If you prefer photos and PowerPoint slides, go to Animoto.com and create a short film complete with royalty free music, then upload that to YouTube.
Host your own Internet radio show at BlogTalkRadio.com. The show can be live or pre-recorded, anywhere from 15 minutes to an hour, a one-time event or a regular listing. Interview someone or use the time to discuss a topic of interest to your listeners. The resulting audio can be downloaded via iTunes or placed on your website for future visitors.
When using social media tools, always include a link back to your website for more information. Not only will you gain traffic to your site, but all of those inbound links from high ranking websites will help your position in the search engines. It’s possible to get your site on the first page of Google simply by posting a video on YouTube.
Promoting your business on the Internet can be an enjoyable way to reach out to your target market. By knowing your objectives, you can focus on using the right methods of social media for you.