You know that social media works, but how do you find out what social media sites are the best for your small business? The truth is, there are dozens of different social media networks that can help you to expand your business. However, there are a few that stand out from the rest:
By far the leading competitor of all social media for business websites is Facebook. Whether you conduct a search for your mother, your brother, your teacher, or your best friend, you can almost guarantee that they will have a profile on this website. In the last two years, Facebook has skyrocketed in popularity, making it the most popular social media marketing tool. The sad truth is, if you don’t already have a Facebook business profile, you are already 5 steps behind your competitors. Your target market is already there. Where are you? With Facebook you can easily communicate with customers through public messages, private messages, or even real-time conversations. You can also easily share updated information, photos, videos, and other applications that may spark the interest of potential clients. See how I use Facebook to spread the word about my business and build a fan base. You might also like my page while you are there.
Another of the leading social media sites for small business and definitely my favorite one is Twitter. While not quite as popular as Facebook, Twitter still ranks among the top social media sites with over 200 million worldwide users. Twitter’s entire concept can be summed up in one question, “What are you doing?” Once a business profile has been created, the owner consistently updates the answer to this question, providing potential customers with information and insights into the business as they go. Like Facebook, Twitter also allows you to send private and public messages and share links and files such as photos and videos. Connect with me on Twitter and stop by to say “hi” and watch how I use this great tool to grow my business.
Whether it be a music video or a documentary, at one point in time we have all watched a video on YouTube. And because so many people watch videos on YouTube it is a great type of social media for business. The most obvious and effective way to attract customers on YouTube is through paid advertisements. Nevertheless, a lot of business owners are now sharing videos on YouTube to attract attention to their business. Whether it be a walkthrough of a store, a commercial, a video presentation, or answers to a variety of frequently asked questions, YouTube can be a great way to share information with clients in an interesting yet informative way. Subscribe to my YouTube channel to watch videos helping you build and grow your online business strategically.
LinkedIn is another great social media platform you might want to check out. It’s more professional than Facebook, Twitter, and YouTube, and it allows you to connect with other like-minded people or even your prospects and clients, share ideas, knowledge, and opportunities. With LinkedIn you can easily create a professional profile, keep in close contact with other professionals, find experts, share information, search for ideas, and explore or offer career opportunities.
If you are a small business owner, it is time to set up a social media account. When it comes to social media for business Facebook, Twitter, YouTube, and LinkedIn are among the most popular social media tools today. However, there are many more out there so feel free to explore your options and connect with clients using as many social media tools as you wish. To learn how to use social media platforms strategically to build your customer base and grow your business, learn more about my Social Media Simplified program. I’ll be looking forward to help you create your very own smart strategy for social media.
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So you have created your social media profiles, now what? Once you enter the social media realm it is very important to stay active, be unique and offer quality content to your audience. How can you balance all your networks and stay in touch with those key connections?
Once you have established your target networks and created your professional profile you need to take a moment to create your management plan. This can consist of a variety of tasks from articles, to forum commenting, offering tips on LinkedIn and much more.
I fell a good rule to implement is engaging in social media activities for about 30 minutes 5 days a week. This gives you time to check on your networks, make appropriate comments, and see if there are any issues that you need to attend to.
Make a schedule for yourself. Stay on track, up to date, and ahead of the game by constantly communicating through your social networks. Set a day for writing content, set a time for each network, utilize social bookmarking at least once a week and seek out new connections.
Use tools to streamline your work. You want to work smarter not harder. There are numerous tools for syndicating your blog posts, scheduling Tweets, updating your status across many networks and share content between platforms. To schedule Tweets you can use TweetLater. This is a great service that allows you make announcements or invitations at scheduled times. A good service for updating your status across many platforms is ping.fm. They support over 40 networks. You can use tools on Facebook (both profiles and pages) that import your blog. LinkedIn also has a similar application.
Re-purpose your content. This is the one of the easiest ways to publish a wide range of content. If you wrote an article that did great consider making a video of it. Post it on the video sites, such as YouTube, and of course your blog. Make a presentation, an audio for those that want to listen rather then read and even a Top Tips list for a free eBook. You have many options to help you reach the widest audience possible.
Stay consistent and be as innovative as possible. If you stay in your audience’s view they will not forget about you.
Fortified Edible Oil Project in Bangladesh – Social Marketing Campaign
The ‘Fortification of Edible Oil in Bangladesh (Phase II: 2013-2017)’ project focuses on improving access of vitamin A fortified edible oil, quality assurance and control of fortification and policy advocacy for fortification in Bangladesh. The Ministry of Industries (MoI) of the Government of Bangladesh (GoB), with the technical assistance of Global Alliance for Improved Nutrition (GAIN), encourages, maintains and inspects fortification capacity of participating refineries in the country. One of the key outputs of this project is to create an enabling environment where producers are ready to oblige to the mandatory legislation (National Edible Oil Fortification Law 2013) and where consumers are aware of the benefits. Until June 2017, 40 refineries have signed Memorandum of Understanding(s) (MoU) with the Ministry of Industries (MoI). Find out more about GAIN Food Fortification Programmes here: http://bit.ly/1JzW2GB ‘ ( : -)’ , () () () , , , () ( ) () , : http://bit.ly/1JzW2GB
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Social Media Management (2018) | What/When/How to Post & Engage with your Audience
Social Media Management is a very critical function today. Your social media accounts are basically faces of your organizations in the social networks. It is very important to understand what/when/how to post content which gets a lot of engagement and how to get into two-way communication with your audience. It’s also very crucial to prioritize social channels where you would be putting in maximum effort. Subscribe to this channel to get notified of all future uploads. If you want to contact me, you can mail me at email@example.com
- SharePoint Conference 2012 Deploying Social in the Enterprise