7 Reasons Why Your Social Media Marketing Campaign Will Fail
7 Reasons Why Your Social Media Marketing Campaign Will Fail Social media isnt an option: with over 1.7 billion Facebook users, 1 billion YouTube users, and hundreds of millions of others on platforms from Twitter and SnapChat to Reddit and Instagram, Social media is essential to build your brand and audience. When it comes to social media marketing it is important to do it right. Here are 7 things that you may be doing that will cause your social media marketing campaign to fail. If you would like more information on how to be successful with social media marketing please visit, http://www.worldstopseo.com/social-media-marketing.html If you like this video please subscribe to this channel for more great videos! #1: Failing to Target Your Audience There are nearly two billion social media users in the world – you do not need to reach them all. If you cast too wide a net you can miss your target audience. Start by asking a basic question: Who are the people who will help you reach your goals? #2: Consistency is Essential If you use social media for your business, your customers will expect social media updates and new content on a regular basis. When you dont provide customers with those regular updates, customers will take that as a sign that youve lost interest in them. If youre going to rely on a social media marketing campaign, then follow through with it. Set up a regular schedule and stick with it. #3: Choose The Right Platform Not all social media platforms are suitable for all businesses. Pick the right social media platform for your company. While Facebook and Twitter are generally good and useful for almost all businesses, other platforms like Instagram are more suited for other types of businesses, such as those that tend to be picture-oriented. Make yourself an expert at the appropriate social media platform for your business. Trying to keep a presence on all social media platforms will just result in frustration, and will take up too much time. #4: Failing to Be Interesting Social media is about personality – if you fail to show off your brands unique identity and culture, youre not going to engage or attract followers. #5: Too Much Self Promotion Balance is everything. Over-promotion is a great way to turn off followers. Your customers/employees/other stakeholders want to know what you can do for them. You want to highlight your offerings and value proposition. You want to connect followers with the content or services that will provide the most value. #6: Not Having Clear Goals Its important for every business to have goals, and you need to have a goal in mind before starting a social media campaign. What are you hoping to achieve through this marketing strategy? Are you trying to attract new customers? Are you trying to get existing customers to spend more? Whats your timeframe for results? Its also a good idea to re-evaluate your plans and goals on a regular basis. #7: Track Social Media Metrics If you do not track key metrics of your social media efforts, you are wasting time and money. Go beyond how many likes and shares a post generates. Look at click-through rates, mentions, profile visits, and impressions. Doing so enables you to tweak your strategy and really connect with your audience. Social Media Success If you avoid the 7 social media marketing mistakes mentioned in this video you will be well on your way to having a successful social media marketing campaign! If you have any other questions contact a top social media marketing expert today.
Is Instagram Good For Marketing Your Business?
Although Instagram may be the ‘new kid on the block’, this social media network is no loser. To date, it has gained over 300 million users since its market inception; this is a considerable feat over such a short period of time. It goes to show that nothing is impossible today with advance technologies surging the market scene with new dynamic apps and devices.
Instagram Social Media Platform
Instagram is famed for its appeal to the younger generation users with its picture or image facilitation of messages and communication. However, businesses small and large are quickly capitalizing on it to promote their business and brands via mobile advertising. Modern consumers are ever ready to make online purchases using their powerful mobile devices equipped with dynamic mobile apps.
Small businesses are particularly impacted by Instagram to reach massive targeted customers to cash in on brand promotions and product offers. It is simple to promote a brand, product or service with an image or picture that is visually pleasing to viewers. The social network has many excellent tools that improve the image presentation to make it more appealing to viewers. This would captivate viewers to have a favorable impression with perhaps a compulsion to make an immediate online purchase.
More fans and followers could be enticed to brands and marketers who are skilled in manipulating the social platform’s marketing features to be their business strengths. Hence, Instagram ads are growing popular with a small budget and less effort in developing a dynamic marketing plan.
Targeted Niche Markets
Marketers and business entrepreneurs who engage in Instagram marketing need to identify their niche market to be profitable in their social media marketing attempts. Any form of online advertising could be costly if the right results are not generated. Hence, it is crucial for marketers and business entrepreneurs to identify their targeted audiences for every product, service or brand they wish to promote in the market.
However, not every niche market is the same in all aspects. Some may be more profitable than others, but the bottom line is to generate optimal profits with every marketing endeavor. Marketers need wisdom and insight into promising niche markets that would generate handsome returns instead of moving in or staying at saturated niche markets that are likely to boost high competition.
A profitable niche market is one which there is great potential towards the brand and business offerings. Marketers would need to generate attractive marketing solutions and campaigns that would reap the profits quickly and establish their brand’s market presence before competitors step in.
Good marketing on Instagram involves insightful research that confirms the potential of niche markets for the business. This would avoid harsh mistakes marketers and businesses may tend to make while maximizing their resources for good returns.
Dynamic Instagram Features
One of the dynamic features of Instagram is photo sharing. This is a very powerful marketing tool as a visual image is much preferred over text messages. This social media feature is highly popular today with millions of users who enjoy pictures and images with special filters for interesting effects that make the pictures more appealing.
Businesses are manipulating this feature effectively as a marketing tool to build a longer following as modern consumers prefer strong visual images that could help relate the brand and business more effectively. It is easier to forge and foster brand loyalty with such marketing feature.
There are various dynamic features which marketers could manipulate from Instagram in promoting their business.
Instagram offers Geo-tagging, which is the latest inclusion as a dynamic feature to tag a specific location using images that could be saved as personal photo maps to be shared with followers.
Businesses that have various locations to service consumers would find this feature useful in helping consumers identify the nearest location easily to enjoy the best of service or products for their preferred service provider. This is also an excellent marketing tool for businesses that operate in local or global marketing events where a simple photo and tag could be snapped and posted on Instagram to inform followers of the latest event which they could participate in.
2) Sharing on a Personal Level
Instagram offers an inside look of the user through the sharing of pictures and photos where a more personal approach wins more followers and fans. Even snapshots of the office happenings or marketers would enlighten and bond customers better to the brand and marketer. Snap shots of new or upcoming products offering a sneak peek boost the relations between customers and business entrepreneurs.
Up-to-date shots of the business tend to gel the customers better with the brand and company as potential business leads gain an insight of the reality of events happening in the business.
3) Enhance with Hashtags
Hashtags are very effective on social media platforms when it comes to sharing information across the Internet. Hashtags help customers relate to the brand and business which makes it easier for a successful search on the brand, company or marketer.
User images could also be hash tagged with one of the brand’s hash tags. This encourages an active participation from fans or followers to build a strong relation with the company while confirming their support and approval of the brand or products and services.
4) Online Contests
Marketers who understand the power of Instagram would discover its dynamic online contests which draw more potential leads to the business. The tempting prizes and the thrill of winning prove too exciting to pass up with many consumers when a simple photo contest is set up on Instagram.
The contest could be a powerful testament of their approval of the brand and products when they pose using the products. Creative contests would capture the attention of fans and followers who would spread the word around their personal circles of influence to widen the business contact circle.
With the rise of mobile technology today, Instagram marketing is powerful to encourage an active participation by fans and followers using simple snap shots to boost business marketing campaigns.
How to Create Your Own Social Networking Website Like Facebook
In this video you can learn how to create your own social networking website like facebook…..!!!!! Like, Subscribe & Share if you like it…..!!!!!
Top 10 Social Media Platforms That Failed Spectacularly
Top 10 Social Media Platforms That Failed Spectacularly Subscribe: http://goo.gl/Q2kKrD // TIMESTAMPS BELOW ———————– CELEBRATE 10 YEARS OF WATCHMOJO WITH OUR SPECIAL EDITION MAGAZINE, LINKS BELOW! For every Facebook, there are many social networks that fail. Whether its a heavy hitter like iTunes Ping or Google+, a site by Walmart like The Hub, a familiar site like Freidnster or Digg or a smaller social media platform like Xanga or Orkut, these virtual communities turned into social media disasters. WatchMojo counts down ten old social media sites like Myspace that failed miserably. If social media is your thing, check out our other related videos, like Top 10 Celebrity Social Media Blunders: https://youtu.be/J1DjleiCUC8, Top 10 Hottest Female Instagram Celebrities: https://youtu.be/wCYGktRYfFY and Top 10 Best Celebrity Twitter Feeds: https://youtu.be/s_pG9pJWepU. 00:39 #10: The Hub (2006) 01:17 #9: Ello (2014-) 01:51 #8: Digg (2004-) 02:34 #7: Diaspora (2010-) 03:09 #6: Xanga (1999-) 03:51 #5: Orkut (2004-14) 04:34 #4: Google+ (2011-) 05:27 #3, #2 & #1 ???? Special thanks to our users Germano Pontes, Smiley49 and David Aaron Groves for suggesting this idea! Check out the voting page at http://watchmojo.com/suggest/Top%2010%20Failed%20Social%20Media%20Sites Our Magazine!! Learn the inner workings of WatchMojo and meet the voices behind the videos, articles by our specialists from gaming, film, tv, anime and more. VIEW INSTANTLY: http://goo.gl/SivjcX WatchMojo’s Social Media Pages http://www.Facebook.com/WatchMojo http://www.Twitter.com/WatchMojo http://instagram.com/watchmojo Get WatchMojo merchandise at shop.watchmojo.com WatchMojos ten thousand videos on Top 10 lists, Origins, Biographies, Tips, How Tos, Reviews, Commentary and more on Pop Culture, Celebrity, Movies, Music, TV, Film, Video Games, Politics, News, Comics, Superheroes. Your trusted authority on ranking Pop Culture.
Best Social media Management Tools
Know Best 7 Social media Management Tool. W: http://w3vlog.com/best-social-media-tools.html Facebook: https://www.facebook.com/w3vlog Twitter: https://twitter.com/w3vlog
Healthcare Marketing: Social Media Efficiency Tools
Splice Marketing shares their top 5 time-saving tools that will help health professionals save time and improve their productivity.
Coca-Cola Social Media Guard
Social networks for Christians are slowly taking over in the social media world. Just like the rest of the social networks available today, the Christian networks bring together people that have a variety of interests. They have proven to be a great way to share the good news and provide the kind of support the different members want as well as furnish a place to discuss different issues related to Christianity.
Perhaps the best thing about the Christian social network is the ability to help individuals who find their walk in faith a bit challenging or hard to keep up. It is common for individuals who are religious to reach that point where they feel as if they are losing their faith and lack the strength to go on. When a crisis of faith occurs, it is very easy to become weak but the social networks helps by offering the spiritual help such individuals need, providing them the needed assistance in their journey of faith.
With the Christian social networks, you will find the kind of help and guidance you need to give you a boost and strengthen you because your walk in faith can be difficult at times. There are also those times when you feel the need to pray with someone but cant seem to find the right person. At such times, the social networks come in handy since all you need to do is find a prayer buddy with whom to pray.
More than once a person will feel the need to pray with someone in times of temptation or those times when life seems to be at a crossroads. Help and guidance can easily be found on the Christian social network as well as the calmness and happiness which can be found by locating a prayer buddy.
The Christian social network is also a great place to find a friend as you will always have a shoulder you can lean on. Sometimes it is not just about praying but also about venting to someone about what has been bothering you or just talking to relieve a burden that could be wearing you down. By communicating with others on the network, you will get the best kind of advice and the issue you thought was so difficult to work through will finally be resolved.
Aside from praying and getting guidance from each other, you can get daily verses from the Bible meant to guide your day. There is no better way to start the day than with an incredible Bible verse to provide the guidance and joy you need during the day.
The Christian social network is also a great place to find a friend as you will always have a shoulder you can lean on. Sometimes it is not just about praying but also about venting to someone about what has been bothering you or just talking to relieve a burden that could be wearing you down.
More than once a person will feel the need to pray with someone in times of temptation or those times when life seems to be at a crossroads.
Luis Suarez offers best practice tips on enterprise social networking