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Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
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No internet marketing plan is entirely complete unless you have integrated your pages with relevant Social Media buttons which facilitate easy sharing of your content with other internet users. While you are implementing a WordPress development project, it is strongly recommended that you consider also incorporating popular social networking tools which allow visitors to appreciate your content and share it with their networks online.
This is an amazing opportunity for your web pages to gain some efficient and free promotion by encouraging your own audiences to do the marketing for you. One can incorporate these tools manually or by simply installing a WordPress plug-in, though the later is believed to be more convenient for more reasons than one –
1. Installing plug-ins is a log easier and quicker than manually trying to integrate each tool.
2. It is simpler for those who are not proficient with concepts in web design and coding.
3. They end result is a lot more aesthetic and professional looking.
4. It is eventually less stressful.
After having tested a range of plug-ins that will help you in adding social media during your WordPress development, here are some of the best tools which will help you efficiently place the tabs on your pages, work for your benefit in your social sharing initiative and also ensure that your pages are slowed down.
1. Share bar:- One of the most popular and best available sliding vertical bars available online, this social sharing tool bar is extremely easy to set up. It can also be easily customized and offers great functionality.
2. Social by Mail chimp:- This is an extremely lightweight plug in which allows easy integration between your blog or website with popular social networking websites such as Facebook and Twitter. In addition to enabling users to share your content, it also enables auto-posts onto the pages and Twitter accounts of the brands.
3. Socialize:- This is one of the less popular plug-ins available for social media tabs, but it is equally aesthetic especially because of its ability to place itself inside the content according to a predefined alignment or at the end of the content.
4. Manually Placing your Tabs:- For those who still insist on manually integrating Social media tabs into their WordPress development, there are a range of tutorials that you can go through on the internet which will guide you through the various codes available. This is a lot more time consuming and needs meticulous customization to suit the overall look and feel of your pages.
Incorporating this plug-ins has proven to have delivered some fantastic results for WordPress pages development. Making effective use of these buttons by strategically placing them encourages the sharing of your content and works towards driving a more targeted traffic to your web pages. Posting these buttons on your web pages offer great opportunities in implementing cost effective social media marketing projects without the need to put in much time and effort.
Guy Kawasaki: How to Use Social Media as an Evangelist for Your Business and Here’s How I Did It!
Where will you market?
There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time to thoroughly research your different options. To begin, stick with one or two different networks and focus as much effort into them as possible. Once you have become successful here, you can branch out and market on other sites as well. If you need to simplify the jungle of social media, you will love my Social Media Simplified program as it helps you not only to navigate through different social media platforms, but also create a strong online strategy for your business. Learn more here.
Determining your target audience
One of the most important things that you can do when using social media marketing (or any marketing techniques for that matter) is narrow down your target audience. Different demographics are interested in different things, so it is essential that you know who your target audience is in order to know what marketing techniques will attract them to your business.
Once you have determined where you will market and who your target audience will be, you can begin to create a social media page full of content that will attract consumers. When creating content, make sure that everything you include is useful, factual, and interesting. It should include anything that is related to your product or that would interest your target audience. Remember, however, that it is not enough to create content, you must also update it regularly. The more you update your content, the more your consumers will come back looking for updates!
Developing a connection
The most important thing that any business can do to create success is develop a connection with their consumers. Much of this is done through branding, but much can also be done with the help of social media. Once you have followers on your social media site, be sure to put effort into developing a strong connection. This can be done by offering excellent customer service, providing feedback, developing an ‘emotional’ message, and responding to customer replies and questions.
There are many different techniques and tips that business owners can use to further their social marketing techniques. Use the above as a guide to social media for dummies to help get you started. Then, once you have a solid foundation, dive deeper and research more in depth ‘how to social media’ techniques to further your business even more.
Magnetic Look works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. Learn how we can help you and request your quote here.
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