With the increasing influence of social media today, Internet marketers and entrepreneurs are searching for dynamic ways to promote their business brand and products or services online more effectively. And they have discovered the power of copywriting which could be used efficiently in almost all industries for any business.
Social Media Copywriting
There may be many types of copywriting, but with the rise of social media as a coveted marketing platform, it is not surprising to note the preference for social media copywriting amongst Internet entrepreneurs and marketers.
This form of copywriting allows copywriters to make brief but impactful posts on social media platforms to be effective with high returns. Short posts of points of interest at that point in time could spark a viral effect that causes more interest to arise. Long posts tend to be more tedious to read, especially for business branding or promotions unless there is a strong benefit at the end of the message.
Social media copywriting needs to be outstanding to capture the attention of targeted niche audiences. This could be achieved through the application of appropriate images, videos or impactful headlines. The play on power words could really captivate the readers when coupled with multimedia elements. Posts get noticed quickly to draw more traffic to the website for more business opportunities.
The contents of social media copywriting posts must be found useful even if it is a brief ad copy. Useful contents are instrumental in keeping readers interested for more; they are likely to come back with greater expectations and a stronger support for the brand and business. Hence, if the copywriter is alert and diligent in determining the needs of targeted readers need to provide the necessary relevant content that is useful, they are likely to return for more.
One of the important skills in social media copywriting is not to write a hard-sell piece. Although the underlying basis is marketing and advertising of the brand and business, the objective must be subtly incorporated. There must be a skilled finesse that diverts readers’ processing of the contents to benefits and not sales. Social media is meant to post content that encourage communication amongst circles of influence without elements of sales which must be executed creatively to avoid turning potential customers away.
Just as there are different types of copywriting for promoting different businesses, there are different formats for the various types of copywriting. A website or blog may utilize a different format from that of social media copywriting. Social media copy is always shorter than that used in a website or blog; hence, copywriters for social media marketing must be more creative to pack useful information to the targeted audiences in a shorter post.
Hiring the Professionals
Not every Internet entrepreneur or marketer is skilled in copywriting, although the skills could be acquired through time and practice. However, a greater return would be to hire an appropriate copywriter who is experienced in the industry and skilled in delivering the desired contents that would meet the business objectives.
These professional copywriters are familiar with the format and goals of copywriting, but the right copywriters are instrumental in achieving the business objectives as different copywriters have different types of industry experience and styles. There must be good communication between the copywriter and the entrepreneur to generate an effective social media copy that would boost traffic and sales at the end of the day.
A good working relations with the hired copywriter helps in producing the best of contents for promoting the business brands and products.
Secrets to Successful Social Media Copywriting
Copywriting may not be difficult for those who are skilled but Internet entrepreneurs and marketers need to understand certain secrets of copywriting for social media.
Secret # 1 Difference between Content Marketing and Social Media Marketing
All parties involved in copywriting for social media marketing must distinguish social media marketing from content marketing. While the latter is important in attracting web traffic to the web business site, the former is critical when applied on the social media platform.
Good contents are still required in social media copywriting, but the approach would be different with the contents, targeted at specific readers in the social media community. The contents may have to be more social than academic or political; hence, light contents with a stronger human connectivity is preferred in generating content for social media marketing via social media copywriting.
Secret # 2 Different Styles and Presentation
The style and presentation of social media copy would differ from that of content marketing for blogs or ordinary websites. In fact, every business and brand would require different styles and presentation of contents for social media marketing where the targeted audiences may be grouped in specific categories. Such categorization would require specific promotional contents to be written in a particular style presented in a particular manner that would be well received by the intended audiences.
Secret # 3 Reusability and Impact
Effective copywriting for social media marketing allows reusability of contents in similar marketing environments. A slight change of wordings and images could generate a new social media ad copy quickly for new upgraded products to be launched in the market. This would save the entrepreneur or marketer time in beating the competition with new upgraded product launches.
However, good ad copies for social media must always generate a strong impact without losing its luster. The copy must not be stale, but fresh for a strong impact to readers, although a similar flavor may be noted.
Good copywriting skills could achieve the desired objectives on social media copywriting if the concept and process are properly understood. Nothing should be taken for granted when it comes to producing the best social media copy to promote the business brand and products or services effectively.
It must be an enjoyable piece of news that is fresh and interesting with value added to have every social user in the community talking about it as long as possible. This not only generates sales, but boosts the market visibility of the brand and business.
How to Stop Sharing Instagram Posts to Other Social Networking Sites
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RAPPERS: Manage All Your Social Media Profiles From 1 Dashboard!
Link to blog post http://wegotbeats.com/?p=2833 Download 3 Hip Hop Beats http://wegotbeats.com/?p=2391 Download Trap Beats http://www.wegottrapbeats.com/ Facebook – http://www.facebook.com/officialwegotbeats Twitter – http://twitter.com/WeGotBeatsLLC Instagram – http://instagram.com/wegotbeatsllc/ Social Media Madness! Its no secret social media has changed our daily lifes but think of how dramatically it has changed the music industry itself! If you are not online promoting your music, you might as well call it quits now. The problem is, how do you manage all these different social media networks when promoting your music online? Seems like every couple weeks theres a new Facebook or Twitter we need to be on and if we are not we should run into oncoming traffic because its music career suicide. Really, as music artists (rappers, producers, ect.), we need to focus on what I call the big 5: Facebook Twitter Instagram LinkedIn Google+ But I find that even managing those 5 can be a hassle when you put everything else we got to get done on top of that. So what can we do to make our lifes easier when promoting our music online? Hootsuite For Music Hootsuite is a extremely valuable tool that allows individuals and businesses manage their different social media accounts all from one dashboard. Say you need to post that new track you just dropped on iTunes. Instead of going from one social network to the next, logging in, typing, and all that jazz, you can instead type just 1 status and Hootsuite will automatically post your new song on all your social media accounts instantly! This is truly powerful when you think about it and thats just the basic functions. You can also schedule posts in advance that way you can be creating music in the studio and without you having to touch it you are building traffic to your new track, mixtape or album! So go ahead and click here and try Hootsuite today freeyou can thank me later – See more at: http://wegotbeats.com/rappers-manage-all-your-social-media-profiles-from-1-dashboard/#sthash.ul2JLUks.dpuf
ou will explore tools and websites to learn more about the use of pho
ou will explore tools and websites to learn more about the use of photo sharing, images, and social networking tools in education. After completing the readings and exploring some of the websites and multimedia listed in the Week One Resources document, try out a tool from each of these categories: Photo storage sites: Flickr or Shutterfly (See the instructions for the u201cCollect Images and Create Flickr Albumu201d assignment to find out how you will be using a photo storage site to complete this weeku2019s assignment.) Social networking website (professional): You explored LinkedIn for your introductory post, but here are others you might want to investigate: The Top 18 Educational Social Networking Websites for Teachers .http://www.educatorstechnology.com/2012/12/social-networking-sites-teachers.html?m=1 You read about using images and photo sharing in this weeku2019s resources. As you prepare your initial post for this discussion, consider the following questions: What are some advantages of collecting images on a site like Flickr? How can a teacher use these tools in the classroom to help students learn? Note: be sure to examine the Instructor Guidance and the Week One Resources document for help with this assignment. Initial Post Think about how each of the tools you explored can enhance teaching and/or learning. Give a specific example of an educational use of: a photo storage tool a social networking tool such as LinkedIn the use of images in teaching to help student learning. Choose one of the tools you examined and explain how it can be used in a specified grade and content area to meet a learning objective. For example, you might write: u201cGlogster (a poster making tool) would be great to use for fourth-grade book reports in a reading lesson. Glogster would help visual readers create a pictorial representation of their book to illustrate a character or setting. This activity would help students compare their classmatesu2019 interpretations of characters and settings to their
Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company
This is from The Top Entrepreneurs Podcast by Nathan Latka: Subscribe to never forget an episode on Youtube: https://www.youtube.com/subscription_center?add_user=nathanlatka Listen daily on iTunes: http://nathanlatka.com/thetopitunes Listen daily on Google Play: http://nathanlatka.com/googleplay Quickly pick part of video to watch: 01:46 Nathan introduces Jeff to the show 02:53 Jeff has been with Foursquare for 3 years 02:55 Jeff joined the company while it was evolving into a hot social network in 2012 03:10 Foursquare developed the technology of Pilgrim that turned it into a powerful enterprise business 03:19 Foursquares early valuation was based on the fact that it would be the next big social media network 03:51 The valuation was only made up because it wasnt based on revenue 03:57 When Jeff entered, they raised a round and theyre now growing over 60% in the past 3 years 04:13 Foursquare is now more rationally valued 04:55 Foursquare has a powerful community of people mapping the world 06:05 Pilgrim is based on Foursquares nearly 12B check-ins 06:13 Foursquare is having more check-ins today than it did 2 years ago 06:30 The check-ins are called explicit ground trips 06:55 Everytime someone check-in, theyre mapping the business for Foursquare 07:15 The explicit ground trip makes the program powerful 08:06 Foursquare launched the Pilgrim SDK which is a white label way for their developers to add in background content and give users a better experience 08:24 Using the Pilgrim technology, Capital One can ask its user if they want to opt-in for being informed about how to receive rewards points 08:36 People overwhelmingly opting-in 09:08 The notification from Capital One encourages people to actually use their mobile wallet 09:18 TouchTunes uses the Pilgrim technology 09:25 TouchTunes runs 65K jukeboxes through mobile app 10:37 Pilgrim technology has learned when to send notifications 10:47 Pilgrim technology also informs their developers of the best time to send notifications 12:08 When Jeff joined, he saw how everyone, including Fortune 500 companies, was using them for free 12:15 Jeff told their CEO that theyre actually losing money and that they needed to start charging customers 12:42 Foursquare didnt lose even a single developer after putting up a paywall 12:49 The model was licensed-based depending on the usage 14:15 Three of the largest headphones in the world are Foursquares customers 14:40 Jeff understands how the market changes 14:55 92% of the consumer spending is far from the 8% they spend on e-commerce like Amazon 15:10 Foursquare has predicted how Chipotles sales will go down by 30% 15:20 Were not investors, were technologists 16:16 Jeff believes that Foursquares mission is to be a location intelligence company 16:34 Jeff is proud of Foursquares technology; they can build tools that help companies 17:07 Foursquare started out as a consumer company but now, more and more apps are using them for their applications 17:51 Jeff believes that in the future, they can also make real estate better 18:45 90% of Foursquares revenue is from B2B 19:34 Foursquares paying customers are some of the biggest brands in the world who want a company that is as good as Google Maps 19:58 People dont want to be dependent on Google in the future 20:18 A lot of smart companies want to build differentiated mobile experiences in the future and were helping them do that, that is our business 21:48 The Famous Five In Episode #779, Nathan interviews Jeff Glueck. He became the CEO of Foursquare in January of 2016 after 18 months as the COO of the company. Prior to that, he was the CEO of Skyfire Labs, co-founder of Site59.com and CMO of Travelocity. Previously, he was a strategy consultant at Monitor Company and served as a White House Fellow in the Clinton Administration. He holds a masters degree from Oxford as a Marshall Scholar and a bachelors degree from Harvard College. Favorite Book? Good to Great What CEO do you follow? Adam Neumann Favorite online tool? Stitcher How many hours of sleep do you get? 7 If you could let your 20-year old self, know one thing, what would it be? Its going to be okay when you take a risk 3 Key Points: 1. Even if your company can go IPO, it doesnt mean that it should. 2. Offering your services or products for free may work for the short-term, but if your service adds value to your customers, they WILL pay. 3. Focus on what your company is good at.
TOP 5 SOCIAL NETWORKING SITES | KOLLYWOOD UPDATES
Top 5 Social Networking Sites 1) Facebook Users : 2 billion 2) Twitter Users : 319 million 3) LinkedIn Users : 500 million 4) Google+ Users : 111 million 5) Youtube Subscribe Our Channel to get more interesting Video…. Youtube : https://www.youtube.com/channel/UCrDYYH_ObkW1c_onOCNG4VQ Blog post about this Video : http://kollywoodupdatez.blogspot.com/2018/01/10-best-movies-of-kamal-hasan.html Blog : https://kollywoodupdatez.blogspot.com/ Facebook : https://www.facebook.com/kollywoodupdatesss/ SUBSCRIBE | LIKE | SHARE | COMMENT
All in one social media management software – SociDeck
LINK: http://tinyurl.com/y7yu6d3j All in one social media management software – SociDeck https://youtu.be/Iy_6R46oWv4 Best social media management tool Best software to manage your social media accounts from one dashboard How to manage all your social media accounts from one place Powerful social media manager software How to manage your Facebook, Twitter and instagram accounts from one dashboard Powerful software manages your Facebook, Twitter and instagram accounts from one place All in one Facebook, Twitter and instagram management software Powerful Facebook, Twitter and instagram manager tool All in one social media management software How to manage your social media accounts at one place