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Is Your Facebook for Business Page Growing Like You Hoped?
Businesses that are giving up on Facebook due to failed marketing endeavors need to relook their marketing strategies. The growing number of Facebook subscribers exceeding 1 billion makes this social media networking site a hotspot for procuring targeted niche markets.
Business owners and marketers should consider the following 3 marketing strategies for implementation to spike up their Facebook marketing campaigns for greater consumer engagement and business growth.
1) Engage a Variety of Contents
The market is limitless on Facebook with a variety of consumers having different needs and preferences. The smart marketer should be engaging in different types of contents that would interest different types of consumers on Facebook. One could target by gender or age bracket if not by interests and needs. These could be identified through in-depth and careful market research by the marketer.
It is a known fact that same content is boring, especially with Facebook users who are on the web everyday for new and fresh content. As the adage goes, “there are many ways to skin a cat”, there are plenty of creative content which marketers could engage in to attract their desired potential leads and customers from the vast number of Facebook subscribers on the most popular social media networking platform in the market.
As competition rises rapidly today, variety is the essence of successful marketing on the Internet where marketers need to change with the market trend and flow according to consumer behavior and demands. Besides business branding and products or services, marketers could offer helpful tips and solutions to daily life challenges or share personal stories of success and failures in life, work or business.
Marketers could cater to the needs of different groups of consumers on Facebook by identifying their preferences with options of product photos, infographics, videos, articles and links besides stimulating questions or inspiring quotes. Different contents appeal to different fan groups to capture their attention with a higher degree of engagement on the brand and business.
2) Deploy Interesting Photos
Photos and pictures are excellent visuals to manipulate in Facebook marketing where business leads and customers could identify with the brand or marketer better than just text. This includes the deployment of social photos besides business-related pictures to encourage higher user participation in terms of comments, likes and feedback. When Facebook users are actively engaged with these photos, a good relationship could be struck to build trust and confidence in the brand or the marketer.
Any interesting photo is a crowd puller on Facebook to lure in the desired connections for growing the business. This may be just the first step of the marketing strategy in a dynamic marketing campaign; success has to start from one step.
Larger images often enjoy more support with more likes, shares and comments, especially interesting and attractive ones. Photos and videos could be shared on Facebook with a direct publish into the post over using a link with a thumbnail.
Facebook fan participation includes writing a caption on the posted photo to generate more interactions with potential leads and customers. This would inspire support to the brand through the provocative or inspiring images that tend to stir up the right emotions within the user.
Emoticons are highly popular and effective in Facebook posts which could be deployed in business marketing campaigns for a dose of enthusiasm and positive emotion to support the brand, business and marketer. A simple emoticon is also a dynamic visual which viewers could connect or relate to and would easily associate it with the brand and business.
3) Best Publishing Times
Although there may be billions of subscribers on Facebook, there are certain times where the traffic is at optimal levels at different geographical locations. Hence, it is critical to identify the best publishing times of posts on Facebook to catch the intended crowd of business supporters.
The right posting time encourages more active participation and interaction by users to offer immediate responses that impact others on the web. When the right time is missed, the news become stale and users would not feel excited to make any comments or share as they feel that the news is no longer current although they may still be the first to read due to different time zones.
The right time of posting refers specifically to the day and time to ensure the highest traffic availability for immediate responses. The best day to post on Facebook for optimal responses would be during weekends, especially Saturdays, while the good times would be non-peak hours for web consumers to enjoy the post. Hence, specific preferred posting hours would be between 8pm and 7am to secure a high number of likes or comments with a stronger participation in sharing the post.
Internet marketers who deploy Facebook in boosting their marketing endeavors need to keep a watch out on consumer patterns of interactions with a clear identification of their preferences. This would be helpful in planning appropriate marketing campaigns using the right strategies that would generate maximum results as ROIs.
Another important aspect of Facebook marketing success is to ensure a constant user engagement that connects marketers with targeted Facebook users. Every post must be well thought out with the right audience in mind to encourage active user participation that would create a market buzz to impact others. This is important as statistics reveal that most Facebook users spend an average of 7 hours daily on Facebook whether through browsers or apps.
Moreover, instead of exercising hard-selling strategies most of the time on Facebook, marketers need to approach the more human side of users; appropriate user emotions should be stirred with the right post and different topics or subjects should be posted to encourage fans and followers to open up to the marketer on their needs and preferences.
Internet marketers and business entrepreneurs need to consider useful tips that could propel their online businesses to greater heights through well structured Facebook marketing strategies. When the fans’ preferences are placed as top priority in the marketing endeavors, sales would increase.
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Video Marketing Embrace the Trends
Of Mobile and Social Internet Options of Web Users Advanced technologies are promoting numerous marketing strategies for online marketers and business entrepreneurs to enjoy big bucks and wide market presence. It is common for Internet marketers to embrace advanced marketing alternatives for aggressive online marketing strategies that would bring in more traffic and sales.
One of the increasingly popular online marketing strategies adopted today is video marketing. Modern technologies are highly supportive of this dynamic marketing strategy to reach a wider market audience.
Dynamic Marketing Characteristics
Advanced technologies brings the likes of mobile technology which offers sophisticated mobile phones and devices that link up modern customers to the Internet. Hence, videos are often viewed online via mobile phones which have companies switching to mobile friendly websites and video marketing.
Aggressive businesses are engaging video marketing where business promos are conveyed via well produced videos to attract targeted niche audiences. Consumers enjoy video presentations more than text-based presentations, especially with business messages.
Video marketing offers dynamic characteristics that are effective in promoting the brand and business products or services effectively with more customers drawn to the business website. Rich video material is easily produced via few simple tools and resources which anyone could handle without much technical skills or knowledge.
Videos are now actively deployed as effective sales letters in visual form to attract targeted niche markets by aggressive and creative marketers. Hence, video marketing has become an exceptional marketing concept with modern web consumers readily mesmerized with such video sales letters than email or printed business promotions.
Advantages of Video Marketing
Video formats are plentiful and easy to implement to attract more marketers towards video marketing. A short business promo video could be an extremely powerful tool for companies to reach out to a wide market audience in a short period of time especially if the video goes viral. Unlimited scopes of targeted audiences could be enjoyed in a short advertising time without much effort of the marketer to gain huge volumes of traffic and sales.
A long term effect is possible with the right video produced and generated across the Internet via mobile devices and sophisticated cell phones. It is not costly to produce a simple yet effective business promo video to attract the right marketing crowd. The production cost is usually within the smallest budget scopes of new or small marketers and businesses struggling to compete with the big market players.
Well structured business promo videos have a high chance of inducing viral marketing where the videos could be forwarded rapidly within a short timeframe to enjoy higher than expected attention across the web to favor the brand and company. A video that goes viral on the Internet is likely to generate huge web traffic that would flood the web business site which could generate more sales and profit for the company.
Web User Preference
Video marketing is viewed as the preferred option of web users towards business promotions on the Internet. Videos are more attractive marketing options in which interesting visuals are developed to stimulate the viewers’ senses of sight, sound and feelings
Web users prefer videos to understand the dynamics of the business and brand over text-based business promotions which stimulate sight and emotions only. The right sound effects coupled with a visual presentation that is dynamic and vibrant trigger deep emotions that could compel web users to activate their purchasing power immediately or frequently towards the brand and business products or services advertised through the video.
The strong stimuli from a video presentation are powerful and effective in capturing the attention and interest of web users to instigate the preferred response of Internet marketers. However, marketers need to identify their target audiences beforehand to produce the right marketing video that would be considered successful in capturing targeted niche markets’ attention and interest.
Dynamic Video Production Great rewards and incentives
No one works for free with the rising cost of living today. As web users continue to embrace new technologies like mobile and social media technologies, video marketing would continue to impact the business world. This is where more and more Internet marketers are investing their time, resources and expertise in to develop the best of marketing videos that could boost their sales and profit bottom lines.
Dynamic videos are crucial to impact web users to make a compelling purchasing decision or support the business brand on a long term basis. A simple marketing video could be highly instrumental in attracting loads of web traffic to the web business site without busting the budget. This is extremely attractive to new or small Internet businesses with limited advertising budget. But one simple, well produced marketing video is highly effective in establishing a name for the brand and business in the market immediately.
However, certain obstacles to video marketing exist; one of which is its production. Many Internet marketers are hesitant about producing their marketing videos personally for lack of confidence in the quality of their video production, although the production process is simple with few tools. It is the marketing concept or idea which marketers need to generate for a dynamic business video.
It is not the lack of technical abilities or tools in producing a viable marketing video, but the lack of dynamic marketing strategy in promoting the brand or business concept; without which any video produced would fall flat. Technical resources are readily available in the market with many free marketing options to choose from and numerous online tutorials to guide marketers in a dynamic video production, but marketers may miss the target without a clear focus on their market’s needs and wants.
For success in deploying video marketing, Internet marketers need to be clear on the concept and objective of this dynamic marketing strategy first. This means marketers would need to understand their current markets and identify their targeted niche audiences’ needs and preferences before indulging in video marketing.
Excellent business videos have a purpose which fulfills the needs and expectations of web users today who embrace modern technologies and solutions for a more affluent lifestyle. Videos are viewed as social Internet options for web consumers to connect with others on the web in sharing interesting and relevant information.
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