Sue Koch is the woman that never stops. For her, true success is when a person can use their knowledge and experience to bring success to othersand for Sue that means MANY others! After a unique career that spanned Technical Project Director and Senior VP of Ops, she found her passion and success at her private Social Media education firm, that she founded in 2009. Sue guides companies of all sizes through the complexities of social media marketing and aids them in developing the strategies needed to thrive in an intensely competitive business environment. Its truly where her heart lies and it shows. One of the most sought out leaders and speakers in her industry, Sue has traveled the country sharing her talents with companies such as Oracle, Accenture, and The American Marketing Association. Her unique ability to make social media easy to understand allows her to connect and engage at all levels of an organization and across generations. One client at a time, Sue stops random acts of social media by providing strategic, practical and compelling solutions. With her years of experience, Sue can artfully manage keynotes for an executive group of a thousand and shift gears and guide breakout groups of multiple age and skill levels. You want Sue on your stage. http://suekoch.com http://facebook.com/suekochcatalyst
13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs
Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales. But it also can be a massive challenge for business owners that multiple hats throughout the day. A lack of time and resources to dedicate to social media marketing is a major challenge! Fortunately, we’ve had the awesome opportunity to speak with hundreds of marketers, business owners, and entrepreneurs who have faced these same social media challenges. That’s why we’re super excited to share our top 13 (proven) social media marketing strategies that you can try today to help drive real business results. — We had a ton of fun making this episode and so we hope you enjoyed it as well! Like, Comment & Subscribe to get more updates like this on social media and marketing in the future! Looking for an awesome tool to manage your social media? Buffer is a powerful and intuitive social media platform complete with scheduling, analytics, and monitoring. Give Buffer a try today and see the difference: https://buffer.com/pricing Check Us Out On Social: Instagram – https://instagram.com/buffer Twitter – https://twitter.com/buffer Facebook – https://www.facebook.com/bufferapp LinkedIn – https://www.linkedin.com/company/bufferapp Pinterest – https://www.pinterest.com/bufferapp/ Snapchat – @buffersnaps Camera: iPhone 6S Lens: Moment Wide Lens (https://www.shopmoment.com/) Mic: IMDEN Lavalier Microphone Edited: iMovie / After Effects Stabilization: AmazonBasics 50-Inch Tripod
2017 Facebook Ads Module 2 Lesson 002 Basics Of Facebook Audience Insights
How To Analyze Your Market With Facebook Audience Insights Module 1 01 Fundamentals Of Facebook Audience Insights Module 2 02 How To Research Your Target Audience Module 3 03 6 Facebook Audience Insights Hacks SUBSCRIBE TO ME ON YOUTUBE: https://goo.gl/qwuz60 FOLLOW ME BELOW: Facebook https://goo.gl/fyEhxBTwitter https://goo.gl/f20XP5fb advertising,facebook,facebook advertising,facebook ads,ads,create facebook ad,facebook advertising tools,marketing with facebook, facebook business advertising,best facebook ads,facebook paid ads,faceook sponsored ad, using facebook for marketing,social media makerting tools,social media marketing,facebook ads marketing,advertise in facebook
The Secret To Copywriting For Social Media
With the increasing influence of social media today, Internet marketers and entrepreneurs are searching for dynamic ways to promote their business brand and products or services online more effectively. And they have discovered the power of copywriting which could be used efficiently in almost all industries for any business.
Social Media Copywriting
There may be many types of copywriting, but with the rise of social media as a coveted marketing platform, it is not surprising to note the preference for social media copywriting amongst Internet entrepreneurs and marketers.
This form of copywriting allows copywriters to make brief but impactful posts on social media platforms to be effective with high returns. Short posts of points of interest at that point in time could spark a viral effect that causes more interest to arise. Long posts tend to be more tedious to read, especially for business branding or promotions unless there is a strong benefit at the end of the message.
Unfortunately, a lot of people don’t read because of time constraints or lack of interest and prefer their information through audio-products. As for the people who do read they might like an audio version to listen to while driving.
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Social media copywriting needs to be outstanding to capture the attention of targeted niche audiences. This could be achieved through the application of appropriate images, videos or impactful headlines. The play on power words could really captivate the readers when coupled with multimedia elements. Posts get noticed quickly to draw more traffic to the website for more business opportunities.
The contents of social media copywriting posts must be found useful even if it is a brief ad copy. Useful contents are instrumental in keeping readers interested for more; they are likely to come back with greater expectations and a stronger support for the brand and business. Hence, if the copywriter is alert and diligent in determining the needs of targeted readers need to provide the necessary relevant content that is useful, they are likely to return for more.
One of the important skills in social media copywriting is not to write a hard-sell piece. Although the underlying basis is marketing and advertising of the brand and business, the objective must be subtly incorporated. There must be a skilled finesse that diverts readers’ processing of the contents to benefits and not sales. Social media is meant to post content that encourage communication amongst circles of influence without elements of sales which must be executed creatively to avoid turning potential customers away.
Just as there are different types of copywriting for promoting different businesses, there are different formats for the various types of copywriting. A website or blog may utilize a different format from that of social media copywriting. Social media copy is always shorter than that used in a website or blog; hence, copywriters for social media marketing must be more creative to pack useful information to the targeted audiences in a shorter post.
Hiring the Professionals
Not every Internet entrepreneur or marketer is skilled in copywriting, although the skills could be acquired through time and practice. However, a greater return would be to hire an appropriate copywriter who is experienced in the industry and skilled in delivering the desired contents that would meet the business objectives.
These professional copywriters are familiar with the format and goals of copywriting, but the right copywriters are instrumental in achieving the business objectives as different copywriters have different types of industry experience and styles. There must be good communication between the copywriter and the entrepreneur to generate an effective social media copy that would boost traffic and sales at the end of the day.
A good working relations with the hired copywriter helps in producing the best of contents for promoting the business brands and products.
Secrets to Successful Social Media Copywriting
Copywriting may not be difficult for those who are skilled but Internet entrepreneurs and marketers need to understand certain secrets of copywriting for social media.
Secret # 1 Difference between Content Marketing and Social Media Marketing
All parties involved in copywriting for social media marketing must distinguish social media marketing from content marketing. While the latter is important in attracting web traffic to the web business site, the former is critical when applied on the social media platform.
Good contents are still required in social media copywriting, but the approach would be different with the contents, targeted at specific readers in the social media community. The contents may have to be more social than academic or political; hence, light contents with a stronger human connectivity is preferred in generating content for social media marketing via social media copywriting.
Secret # 2 Different Styles and Presentation
The style and presentation of social media copy would differ from that of content marketing for blogs or ordinary websites. In fact, every business and brand would require different styles and presentation of contents for social media marketing where the targeted audiences may be grouped in specific categories. Such categorization would require specific promotional contents to be written in a particular style presented in a particular manner that would be well received by the intended audiences.
Secret # 3 Reusability and Impact
Effective copywriting for social media marketing allows reusability of contents in similar marketing environments. A slight change of wordings and images could generate a new social media ad copy quickly for new upgraded products to be launched in the market. This would save the entrepreneur or marketer time in beating the competition with new upgraded product launches.
However, good ad copies for social media must always generate a strong impact without losing its luster. The copy must not be stale, but fresh for a strong impact to readers, although a similar flavor may be noted.
Good copywriting skills could achieve the desired objectives on social media copywriting if the concept and process are properly understood. Nothing should be taken for granted when it comes to producing the best social media copy to promote the business brand and products or services effectively.
It must be an enjoyable piece of news that is fresh and interesting with value added to have every social user in the community talking about it as long as possible. This not only generates sales, but boosts the market visibility of the brand and business.
Frihub.com- Social Trade Closed & Business Turned | Future | Profit & Loss
Frihub- Social Trade has launched a New website for Social Networking i.e. Frihub.com. Social Trade Biz will be Closed. They will be turned MLM Business into Social Network website. Users are searching now “What will Future of Social Trade Biz? May it run Away from India? Will they close MLM Binary System?” We are sharing own experience and prediction on Frihub and talking about Social Trade user Profit & Loss. It may be a scam for existing Social Trade members. | | | 2 | |
How To Social Network | FanBizzy.com
As you get more and more sucked into social networking for your business it becomes increasingly important to ensure that you get the best efficiency out of the time that you spend. Maybe two or three years ago I would sit at my computer in a morning, open Outlook and check my mails, now it’s all to easy to do the same with all the social networking opportunities that are out there but it’s all too easy to find ourselves social networking from first thing in the morning until lunch time and then thinking “what have I achieved?”
I bet there’s many of you out there that can empathize with me so I’ve been doing a lot of work to ensure that whatever time I spend social networking is giving me a good return on my investment. In particular I find that Twitter is becoming more important in my daily routine so a lot of what I have to say revolves around some of the free Twitter tools out there but there are in addition some knock on effects to other business social networking sites too such as Facebook and Linkedin.
How do you ensure that when you Tweet you’re actually finding people and not just tweeting into a black hole? The first thing to do is to ensure that your followers are targeted, in other words people who are actually interested in what you are tweeting about. Getting targeted followers is a difficult job and to my mind I’ve so far only found one tool that does this for you with any degree of success and that you have to pay for.
There are free tools out there however that tell you whether your tweets (in fact the links) are being read and getting people to click through to your site or the product you are promoting and these include bit.ly.com and tinyurl.com – 2 link shortening sites. The service is in effect two fold because the link shortening first of all helps you get the most out of the 140 characters that you are allowed per tweet on Twitter but then each shortened link is also a unique code that allows the click through rate to be reported.
Monitoring this click through rate will help your work out how to write and target a tweet so that it gets read. Techniques to use include how you write the Tweet, ask a question rather than make a statement and also the time of day that you tweet. You may find that you get a better response to Tweets that go out at lunch time for example than those that go out in the evening.
Scheduling tweets brings me onto the next free software tool that you can use because let’s face it, none of us are awake 24/7 so being able to automate some of our tweets can really help. To do this there are a number of “dashboards” available and the functionality of these dashboards is growing fast. Some offer their own URL shortening and tracking service, all offer the tweet scheduling and in addition (and the reason why these sites are called dashboards) you can get a summary of all your social networking activities in one place at the same time.
Brown-Forman on Social Intelligence: Tracking the success of marketing campaigns
Today, email marketing is one of the many things that companies can use to successfully market their products or services. All campaigns can be processed electronically and are usually made together with the techniques of marketing. The presence of spam has become more difficult for email marketing, with numerous emails and left no proverbial be delivered to their targets due to a number of circumstances, ranging from very secure mail filters to eliminate spam with the awareness and diligence by the user. In fact, spam has made most people more security conscious than ever and therefore be able to successfully market via e-mail is harder than ever.
However, e-mail a highly effective type of marketing on the internet and can again provide the means to create awareness and revenue to increase. Let’s look at some of the things you can do to ensure that your e-mail to be achieved by the recipient and, in turn, how to make your e-mail marketing efforts and an effective and rewarding.
When sending emails to all your contacts, be sure to use your opt-in list as a reference in case any of your mail is returned or blocked as spam. Opt-in list is a list of customers or clients who have given their permission to receive information from your company. People know who you are and most likely your email address in their address books or directories, so your e-mail is to know who is supposed to, with little or no obstacle or difficulty. Keep your client or customer addresses email and other contact information updated and make sure to delete the duplicates, and if customers begin to receive duplicate messages with announcements of sales or offers can be simply considered as spam, and as all other messages that can be automatically relegated to the spam – that is, unread and ignored – the file.
Using contact management software is a useful way to avoid problems like these, if your company is no longer handle the contacts with a particular application; it would be prudent to investigate this matter.
Now, on the subject of spam, it is very important to ensure that none of your messages, reading could be interpreted as spam. It’s actually quite simple to do and links to some of the points mentioned above. Be honest – send the information that promotes their customers and originally signed the mailing list. When initially contacted and agreed to be included in the e-mail list that probably appropriate at this time that emails from your company – for future sales, press releases about new products or services, advice, etc – make sure it is exactly so enjoy every moment. Any abuse of this damage to his reputation and long-term legitimacy.
Many first email marketing campaigns can be time not well received, which can be attributed to many intangible assets – web site design, poorly designed landing pages, speed of service or product to offer – but more often the message itself is the problem. Common sense is your friend here: Do not use capital letters in the subject line, use concise paragraphs, send messages from an address that can be answered still use the spelling and grammar checks before sending an email, mass make sure that deadlines or special circumstances are communicated effectively, use the call to action words and phrases to arouse interest, avoid sending images or links gadgets to try to meet as well informed of humor or pop culture and always ensure that there is an option provided by the recipient to unsubscribe from the mailing list.
Use the information and advice here to make sure your email marketing campaign is as relevant to your customers and clients that it is beneficial to you and your business.
how social networking sites earn
how social networking sites earn usefull resources: http://getresponse.com, http://cleverpromo.net hi fellows, I’ll show you today how social networking sites earn using this method I’m able to get 200-500 of free clicks dialy in my offer. Buying ads on facebook, my cost per click was 35 – 61 cents. so every day I’m saving minimum 100$ and still get traffic from FB. ok, let’s go to details. I am using Facebook groups for how social networking sites earn. I’m searching all groups with high number of members with are related to my niche eg. how social networking sites earn or those where any kind of advert can be posted. Next I’m joining them and post my offers every day. As any other methodin internet this one also has some disadvantages, as same as advanced one about which I will tell you in few seconds. But don’t worry I’m going to show you how to sresolvethose issues later in this video. More advanced method is that I’m not directing people to my main offer but to my landing page, then they leave email address and are redirected to the offer. Even if someone doesn’t buy at the first time, you can always send another offer by email tomorrow. Advanced method requires your own domain, hosting and autoresponder but I think it is worth few bucks because the biggest value is in the people who are on your own mailing list. You can send them offers many times. You can buy multiple times hosting and domain on bluehost, ehost, hostgator there are many cheap providers. next, make your landing page using some ready templates from internet, connect it to autoresponder getResponse is free for first 30 days. Those methods have one but crucial disadvantage. When you go to FB and start searching groups, how social networking sites earn You have to spend quite a lot of time to find those whith hight number of members that are related to your niche or are universal and you can post offers of any kind. I spent on searching groups how social networking sites earn&all day but after that I was sick of it. I could not force myself to look any longer for groups. I was thinking about outsourcing it on fiverr.com or other platform but in one group I saw cleverpormo.net advert with offered that kind of services. There are offering ready to use, universal money making groups list or custom groups finding based on my needs. I think it’s really good investment to save a ton of time. I am really happy with their services. Till now I bought few lists from them and I had no problems. OK, I know that you may wonder if those how social networking sites earn FB Groups aren’t spammed? the answer is ‘YES’, facebook groups are spammed, but why? Because this method is working. If it didn’t work people would not spam them. Even though these Facebook Groups get spammed they have legit members. Another objection with could appear is that you must spend a lot of time to post on those groups. There is a solution to solve that problem too. There are a lot of autoposters that can post on groups for you, 24 hours per day 7 days a week. They come and go. Just do little research on google to see what works best right now. You might wonder why I’m sharing this mthod? When I started making money online someone helped me and now in return I would like to help you. Ok, I think now it’s all clear. Extratags: how social networking sites earn, earn money through facebook page, how to make money on facebook xavier barreto family portrait, how to make money on facebook groups karadayii, make money facebook zuckerman wedding
how to build a social network without coding
What is Advance Care Planning? It encompasses not only preparation of legal documents but also discussions with family members and physicians about what the future may hold for people with serious illnesses, how patients and families want their beliefs and preferences to guide decisions and what steps could alleviate concerns related to finances, family matters, spiritual questions and other issues.” Institute of Medicine What is Health Literacy? The degree to which individuals have the capacity to obtain, process, understand and act on basic health information and services needed to make appropriate health decisions. This includes obtaining, interpreting and processing health insurance plans, compliance with prescribed treatment plans, reading labels, and reading directions on prescription bottles.” Department Health and Human Services What is Cultural Competency? Culture is often described as the combination of a body of knowledge, a body of belief and a body of behavior. It involves a number of elements, including personal identification, language, thoughts, communications, actions, customs, beliefs, values, and institutions that are often specific to ethnic, racial, religious, geographic, or social groups. For the provider of health information or health care, these elements influence beliefs and belief systems surrounding health, healing, wellness, illness, disease, and delivery of health services. The concept of cultural competency has a positive effect on patient care delivery by enabling providers to deliver services that are respectful of and responsive to the health beliefs, practices and cultural and linguistic needs of diverse patients.” National Institute of Health Health Literacy and Cultural Competency in Care Planning will show how Health Literacy and Cultural Competency play a role in Advance Care Planning. Dr. Frances Jackson, PhD, RN discuss personal and professional thought provoking stories that will help students learn this material. The PowerPoint is available for download in the first lecture. We suggest you print it out and take notes to better understand the material. Who is the target audience? Caring for family member or friend with a chronic disease Primary care physician practices Community service organizations Federally Qualified Health Centers (FHQC) Commercial and/or government sponsored health plans