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Social Media Marketing Tips – Why businesses need a social media strategy – esocialbranders.com https://esocialbranders.com Call: 1800-277-7398 Ext. 1002 The social web still is growing fast The latest research on social media usage shows that there are two key factors driving the social web according to a Global Web Index study: 1. Mobile people accessing the internet via mobile increased by 60.3% to 818.4m between 2012 and 2014 2. Older user adoption on Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012; the fastest growing demographic on Facebook and Google+ is the 45-54 year age bracket. Improved mobile connectivity globally has increased on the go social activity, from catching up on friends updates to sharing content and watching a video. Social media usage research in the US from Ruder Finn measures the reasons why people go online and socializing is one of the key drivers: As people spend more time on social media, consuming more content than ever before, you might think that space is saturated so getting involved isnt justifiable. Wrong! Creating a targeted social media strategy will help you focus on using relevant platforms to connect with existing and new customers and avoid simply adding to the noise. Connect with us Twitter https://twitter.com/EsocialBranders Facebook Page https://www.facebook.com/eSocialBranders/ Linkedin https://www.linkedin.com/in/esocial-branders-67ab14152/ Why businesses need a social media strategy. 3. Purchasing decisions are influenced by social media If the first era of social was audience building and engagement, the current era is focused on commerce and personalization. All major platforms have heavily invested in their advertising solutions to lure marketers with the promise of improved APIs and smart targeting, including the ability to upload email lists to run personalized remarketing campaigns. For example, through the Facebook API marketers can: Manage audience data for custom audience targeting Create campaigns and ads Build custom dashboards and run analytics Manage campaign assets: pages, accounts etc. Research from Crowdtap revealed that 64% of 3,000 people surveyed use social to find inspiration for shopping (up 51% vs. prior year). This is driven by retailers targeting consumers with personalized offers and deals on social networks. Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow. Peer recommendation has the most influence on holiday gift purchases, more than blogger or celebrity endorsement. Given the importance of peak trading to the overall sales target, you need to plan how to encourage people to share and talk about your products. There are subtle differences between the role each social network plays in the purchase cycle. For example, Pinterest is a great place for people to find inspiration and works well as a visual product storyboard. Facebook is well suited for people looking to share content and find promotions. Without a clear strategy, how do you know what role these networks can and should play in your customers buying cycles? How do you know youre not losing out on potential sales, or trying to sell to people who arent looking to be sold to? 4. Lack of strategy hands the advantage to competitors Its uncommon to find an organization without a social presence and increasingly companies are developing clear social strategies aligned with business goals. If you invest in a social presence without a clear strategy, you wont know whether or not your campaigns are successful. For example, if you simply post content to appear active, how do you know that content is contributing to the business positively? What if its actually putting people off your brand? I once sat in a meeting where a marketing exec reported on social performance and was delighted that a tweet got more than 100 RTs over the weekend. The team decided this was a success. However, on closer inspection, the tweet included a poorly chosen hashtag and the hashtags and this generated the RT activity. Why did this happen? There was no plan or guidelines in place for the marketing team to know what to post, when, how, to whom and why. For example, no research done on hashtags to define which conversations the company should and could be a meaningful part of. Connect with us. Youtube https://www.youtube.com/channel/UCqWCUU2VPmIijsPvmDRzxjQ https://www.youtube.com/channel/UCpoqY8lz-Jj5n5LnyiKr-KA Google Plus Page https://plus.google.com/113960209278788529294 Google about me https://aboutme.google.com/b/113960209278788529294/ Pinterest https://www.pinterest.com/esocialbranders/ Instagram https://www.instagram.com/esocialbranders/
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How To Download Tai Lopez Social Media Marketing Agency
email: firstname.lastname@example.org If you want to download social media marketing agency by Tai Lopez then send me an email at my email address and I will provide you the download link. I can also provide you any course that you need. Just send me the request at my email and I will provide. Thank you & best of luck!
HBS Digital Seminar: Pablo Boczkowski on Social Network News
Pablo Boczkowski from Northwestern University visited the Harvard Business School Digital Seminar on April 19, 2017. He presented a talk on “Social Network News.” Listen to Pablo’s talk on Soundcloud https://soundcloud.com/harvard/hbs-digital-seminar-with-pablo-boczkowski-social-network-news?in=harvard/sets/the-hbs-digital-seminar Learn more about the Harvard Business School Digital Initiative at https://digital.hbs.edu/projects/seminar-series/
Build your own Social Media Department and Capabilities – BWF Webinar
I am frequently asked by people what I think of social networking at large (having such a high profile on the World Wide Web), how on earth do I have the time to get involved given the incredible pressures I face on a daily basis running Blackhawk Partners and what do I really have to say that would be of interest to strangers? Well, all what I can tell you is that since I started my social networking journey back in 2004 (the same year I founded Blackhawk), I’ve met some wonderful people online, generated a ton of business, empowered thousands of entrepreneurs, and made some great discoveries. Having said that, I strongly encourage every self-made man out there seeking to build a solid “brand” to do the same. Frankly speaking, I don’t think this is about finding only people you know but rather pushing the envelope and getting out of your comfort zone.
How much personal vs. business?
My rule of thumb mix is about 20% personal, 30% interaction with others and 50% business. That’s what works for me, but it’s important to do what makes you stretch beyond your limits, yet still feels authentic.
How much time should I spend on social media sites? This depends on your goal. If it’s simply to get acquainted and see what happens, try 15-20 minutes 3 times a week. If you wish to build relationships, find resources, and gain business, then at least an hour a day may be required. I personally spend an hour a day out of my gruesome 12 hour a day work regimen on social networking.
How do I know if it’s working?
Success is measured in many ways, and like most marketing much of it isn’t directly measureable. I know that my presence on social media sites is working for me because I enjoy it; I’ve made it manageable (despite my over 10,000 connections already on 12 different social networking sites), met great people, learned a bundle, found amazing resources, and gained for Blackhawk at least a couple of hundred clients.
How do I find the time?
Well, I personally schedule my social networking time just like I would an appointment. I put it in my calendar and stick with it. Consider it marketing and know that it takes practice. I usually combine checking my email and checking out FaceBook, LinkedIn, aSW and Twitter – I schedule these activities into timeslot somewhere in my day. Nothing of course beats the one on one meetings….but this only after getting to really know the people I am meeting face to face.
Who do I connect with?
I am approachable to all, and I will try and answer all….unless people start sending me blind invitations to connect with no reason whatsoever or plainly asking me to forward a request (such as on LinkedIn) with no explanation why. My basic rationale is very simple: I don’t like to spam my friends. After all, social networking to me is not about collecting names. It is in my personal opinion mostly about Intelligence gathering and networking with like minded people for self and mutual empowerment.
So many people I know spend so much time worrying about someone disagreeing with them or thinking whatever…. Get used to it, these things happen. But isn’t that what makes this world such an interesting place? Everyone has an opinion and varying viewpoints. I find the social networking environment to be friendly and forgiving overall – enjoy it, make friends and just see what happens!
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