Websites help a company to expand and establish its business in online marketing to reach out to a huge market of web users and retrieve larger profits. Firms advertise and promote their strategies, products, brand, plans, and aims along with making announcements using their official websites. Internet is regarded as a better medium of advertising than any other is because it helps in reaching out to a large number of customers in an effective way but in less time and money. It also facilitates speedy feedbacks for constant improvements. This is the reason that this medium is now extensively used for Social Media Marketing too.
Nowadays many social media sites are being developed on the internet to spread ideas, communicate, and stay updated by connecting with people who have such information or with those who share a common goal or interest. Internet provides a perfect environment for exchanging ideas and communicating with people that makes it apt for advertisers and marketers. Internet offers you a lot more sources of communication than any other medium like E- mails and chats, which have been successfully increased by Social Networking sites. These sites not only provide easy communication between people and groups but also let different kinds of firms and organizations contact their audience.
Individuals experience indeed quite busy lives in the present times, where they do not find time to catch up with friends and family. The social networking sites also proves out to be helpful in this regard where you can get to know about their well being and progress even if you are not in touch with them. In addition, these sites provide opportunity to organizations in directly approaching their target audience to promote their brand and advertise their products through Social Marketing. In the normal advertising process, establishing a contact with the audience is a long process but social marketing facilitates easy approach to audience along with immediate feedbacks.
The process of social networking is facilitated through a connected chain of people who join sites and communities, as per their individual interest and advice their contacts to do the same. Networking is an effective tool that lets a person get into touch with a number of other individuals sharing common interest, hobbies, passions, education, or professions. This is why Social Networking is gaining popularity amongst people as well as organizations as a useful and helpful marketing and communication tool.
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[In Nepali] Building Your Own Social Networking Site. Pt 1 – Intro & Softaculous Walk-through
Hello everyone. Welcome to my new ‘how-to’ series on ‘Creating/Building your own Social Networking Site from Scratch’. Always remember, there are various ways of building our site as an Social Network Site. Video Language is Nepali. Way 1 : Using Wordpress Plugins. Way 2 : Using Softaculous App Installer. Way 3 : From Scratch, .i.e. Fully manual coding/Programming level. Way ……(lot more). – Initially, I’ll provide you demo on how we can use ‘Way 2’, i.e.Softaculous App Installer to create our own Social Networking Site. – Later on, I’ll show you how we can use ‘Way 1’, i.e. Wordpress Plugins to create/build our own Social Network Site. By : Bijay Acharya Twitter : @acharya_bijay Note : – I used Camtasia Screen Recorder for recording screen. – Music used in background was downloaded from youtube music library. Music name is TRANCER (free to use) – During tutoring, some snapshots is shown. Those snapshots were taken from my own cpanel space.
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So you have heard about it on the reports, read about it in the paper and you still have no idea what all these people are talking about. No problem, I have you enclosed guys.
What are social networking sites?
We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
While we use the term “social network site” to describe this phenomenon, the term “social networking sites” also appears in public discourse, and the two terms are often used interchangeably. We chose not to employ the term “networking” for two reasons: emphasis and scope. “Networking” emphasizes relationship initiation, often between strangers. While networking is possible on these sites, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication (CMC).
All that social networking refers to is people coming together on a website to discuss similar interests. What! That’s it?
Yes, there is lot of ways to place it and revolve what this is, but in a nutshell that is it guys. These are a very dominant way to acquire a group of knowledgeable people to contribute what they know and how they learned. Not always are these groups about awareness, but in most cases they are.
The cause that these sites are super powerful as an online dealer is that you can meet people and get to recognize them. Most people appear at selling items like you actually have to sell an item. What I mean by that is that you can become a power seller of any product on these sites, not by trying to inform people to buy, but by making friends. Yes, accept as true it or not, it has been verified that people are more likely to buy and tell friends about products that are offered by somebody that they feel they know.
Social bookmarking sites are very similar to these network sites, the variation being the focus on sharing links to popular blogs, videos and pictures online. These sites have an incredible power to grow website traffic and raise your Google search engine listings immediately if you have a lot of friends on them!
So stop trying to sell and learn how to make some new friends and get prosperous instead!
This is the primary article in the series on Social Networking so make sure to watch for the next articles as they come out.
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What is Social Networking?
Over recent years the world’s media has been full of outlandish stories about internet millionaires and billionaires. Most of these stories are also accompanied by details about how quickly the fortune was amassed. Along with the glut of stories on these topics various buzz words have been used like “Facebook”, “Twitter”, “MySpace” and many more. If you don’t spend a lot of time on the internet, or only use it for shopping on Amazon for example, then most likely the names of websites like those previously mentioned will not mean very much to you, but they are all very successful social networking sites that have made their owners many millions of dollars.
At its most basic social networking is the formation of social groups by individuals agreeing to associate together. Due to the internet being an almost completely global phenomenon these links formed between individuals are much easier to keep alive and active. Social networking sites enable a user to easily find and then keep in touch with school friends, workmates or expand their circle of friends by joining new groups arranged by interest.
This last category, groups formed by interest, has recently led to some real political change and interesting local events. An example of this recently was when a Facebook member organised 15,000 bikers to ride through Wootton Bassett, England, in order to support a charity for British troops. Politicians ignore social media at their peril.
The impact of social networking on political life even led British Prime Minister Gordon Brown to open a Facebook page of his own. This was received badly by the general public and led to many spoof sites also claiming to be the “real” Gordon Brown.
Safety and Security Concerns
Due to the massive popularity of social networking sites it is impossible to reserve a name as your own. This fact has unfortunately led to a large number of spoof sites, such as what happened with the British Prime Minister. This lack of authentication has caused a number of concerns, not least the care and protection of children from the interests of predatory paedophiles. It is entirely possible that the person you think you are talking to is someone else entirely.
Providing users are aware of the possible risks there should be no problem however. For the vast majority of member’s networking sites like Twitter and Facebook are a great source of fun and new friends.
Leading Social Networking Sites
Facebook is currently the number one social networking site in the world with an estimated 400 million users. Facebook has shown year on year growth of over 100 percent with that growth currently showing little sign of coming to a halt. It is one of the longest established networking sites.
Twitter is a relative newcomer on the social networking scene but has acquired many millions of users. Twtter has grown by over 900% per annum recently and so may well come to overtake Facebook in terms of absolute numbers of users eventually, but it appears that over 40% of new Twitter accounts fall into disuse and so the growth may slow due to abandonment of accounts.
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What’s Your Social Media Marketing Strategy?
Social media marketing strategy is built around communities and represents the voice of your company online. Community managers are normally in charge of social media as they will run all the companies operations that are based around communities such as blogs and forum posting. Creating and building a community is about participating in conversations about your organisation as well as trying to lead conversations and create buzz. Social Media communities are made up of the biggest fans of the organisation, and it provides an environment where they can interact directly with the organisation and provide valuable information and customer insights allowing you to make a variety of improvements to your business.
Social media marketing strategy can also be used as a customer service channel. People are becoming far more willing to make transactions online and therefore expect an organisation to respond to any queries they might have about that specific transaction. Some customers find that service online is far more efficient than dealing with customer service via telephone. The reason for this is that an organisation does not want to have any unresolved customer complaints on their Facebook or Twitter pages as this looks like they don’t care about their community. Another advantage for using social media for customer support is members of the community are able to assist each other with any technical problems that they have encountered.
Online Reputation Management
Online reputation management is becoming increasingly popular as a digital marketing tactic. This is due to the fact that brands are starting to realise that mentions of their brand weather they are negative or positive are just a click away. Social media allows an organisation to respond very quickly to any mentions about their brand. Extensive keyword research and planning allows your brand to own searches on any brand mentions.
Search Engine Optimisation (SEO)
Social media marketing strategy is playing an increasingly important role in the practice of SEO. It allows further optimisation of your digital assets, meaning you stand a greater chance of ranking higher on Google’s SERP pages. Links, likes and shares are being given more weight recently with regards to SEO.
There will always be advertising when there is an audience. Brands like advertising on social media because of the large amounts of time people tend to spend on it. There are great demographic targeting opportunities due to the internet’s measurable nature. This is mostly based on the profile information that is provided by the user or the way in which they interact online
Social Networking in Plain English
Social networking is about communities. But with the freedom of expression, profanity, and pornography rampant on the internet, many Christians are looking for social networking sites to uphold a certain level of standards.
I’ve compiled a list of the Top Christian Social Networking Sites on the web today.
Tangle is about expression. A place where you can personalize and express what makes you, you. Tangle allows those to share content (albeit first reviewed by the customer care team) including videos, music, photos and other material. It’s video portion (formally known as GodTube) was ranked in value at $ 30 million from GLG Partners (quite a far shy from the $ 1.6B tag of YouTube)…is a cult favorite.
Find feature artists and receive free mp3’s just for joining.
2. Xians.com The myspace equivilent for Christians. This faith based Social Networking Sites mirrors the mega-phenom Myspace by allowing you to make friends, shout out, rank, post blogs, even chat on forum and group listings. Music, videos, and games round out the mix of Godly fun. It’s a members only site with free registration.
When looking at Christian Social Networking sites, you can’t leave out those focused on the church. Mychurch.org offers free social networking for Christian Churches. You can create a network for your church, share photos, invite members, even post last Sunday’s sermon. Essential for linking this web 2.0 crazed nation we have together.
FaithLight gets my nod for the prettiest design and easiest to navigate, not only does it contain my essentials to make this list (a way to connect with individuals and share media *photos, video, audio*) there is also a large focus on the Bible and prayer requests. FL has a fully trained Christian staff that is also very dedicated to keeping the act of making new friends, a safe one.
We know it’s hard to meet people online, and I’m a living proof that Loveandseek.com really works.
My husband and I met on that site! Post a profile, browse for free, even interact via live video and chat.
You can initiate contact for free and even communicate anonymously to start.