Social networking may sound trivial and insignificant for your business especially with the fact that the most popular social networking sites nowadays thrive in gossips and personal issues. But if you only take a closer look, you will realize that it can translate into real and tangible benefits for you and your business. For one, social networking and creating a social networking website of your own will allow your business to make radical innovations just to satisfy your existing customers and more so, to attract more customers. A social network for your business will also help you in your human resource as you can then hire the right people who will help you promote your products and services online.
Several businesses have included social networking in their business strategy and they started with a good planning before they ventured onto the project. Then they made use of the most cost-effective way to create a social networking website of their own (every company has different views of what cost-effective is). But all of these businesses have reaped at least one of the so many benefits and advantages of establishing their very own business social network online. Some of these benefits are as follows:
Meeting unforeseen business collaborators and partners – colleagues who, with mutual understanding, will work in partnership with you to improve your business and meet your business goals
Creating a large-scale business from virtually nothing as the social networking site can present so many opportunities and can open so many doors from finding a financier to finding a buyer and of course to advertising products and services
Hooking up with great talents in the social network channel who can be a good addition to your pool of human resource
Cheap marketing and advertising strategies as online promotion and publicity has always been very economical compared to other advertising schemes
Improving and enhancing products and services through consumer comments and feedbacks
Surely there are more advantages and benefits that you can get from social networking so you should not dilly-dally and create a social networking website of your own now so you can start reaping the benefits as well.
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Have a business? Do you have a website for it? Some businesspeople believe that having a website will not only help them create an online presence but also helps them avoid the tendency of being obsolete. More informed and more knowledgeable businesspeople however go the extra mile and has gotten involved in social media by joining several social networking sites and even building a social networking website of their own. This move allows them to gain entry to a larger and more lucrative market and embrace the power of technology buzz and do so with a personal touch.
Not everybody believes in the power of social networking though and its capacity to boost one’s business. They don’t think that creating a social network that will endorse their business brand name is that effective to enhance their productivity and profitability; and so they go about with their business everyday without really caring about social networking or taking advantage of its benefits. You wouldn’t want to be one of these businesspeople. If you don’t want to build a social networking website for your business then at least join several social networking sites that will help you see what existing clients and future ones as well think about your products and services. In fact, the sooner you do this, the better.
Now you probably realize you need to build a social networking website for your business but the question now is how do you go about achieving one? For one thing, you need to hire somebody to help you build it or if you are a technical person or even someone who likes learning new things, you can look into social networking software and consider building a website of your own. It doesn’t start and end in building the social network site though, you will have to make sure you build it in such a way that will precisely enhance your business. Know what type of data your clients would love to get their hands into and make sure it’s available for them in your social networking site. You will not only build a social network but also a good community where your business, your products and your services is the star.
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Many managers of marketing are reluctant to use social networks for one simple reason … there are a positive answer to the immortal phrase of the film Jerry Maguire: Show me the money!
And to be completely honest I must say that they have a point. To date, there is often possible to cite successful cases in the use of social media when compared with other more traditional ….To add more arguments should be pointed out coldly that measuring ROI in social networks is still not as straightforward as it seems and there is no universally-structured methodology and much less defined.
Nonetheless it should be noted that while the ultimate goal of marketing is to generate profits, they do not always mean money. Having said this, we noted seven benefits that social media can give the marketing business, which could subsequently make tangible benefits that ROI so desired.
1) Connect with potential customers
Not necessarily a person entering a store or visit their site for the first time you are buying, however, we like to do because we know it becomes a potential customer and could soon be captured. When we engage in social networks, each follow, each I like, each recommendation, it means a potential customer.
2) Customer Service
How many times have spoken to a number of customer service responds ironically a machine? Well, the social networks are taking that role and it is better to have someone to answer because if not, handle a crisis can become very risky, just ask Nestl and its KitKat chocolate.
3) Public Relations
The most valuable intangible asset for a brand is your corporate reputation. A brand that can talk face to face with society and give an immediate response minimizes the risk of seeing their prestige and potentiates tarnished his image.
4) Human Resources
Social Media is not limited to Facebook and Twitter, is a network Tonga out there, and although they like many could be classified as entertainment networks, LinkedIn is a professional network and begins to be much more effective when headhunters to find talent that traditional recruiting systems. Moreover, even in the leisure, knowing the relationships generate profiles of the people become an invaluable resource for the area of HR.
We’re back to the flea market. Women used to go to market because they knew their butcher, the vegetable woman, the man in the grocery … trust their recommendations and come back every week to buy their products. With social media will be the same, while consumers feel closer to their brands, have more confidence in them and therefore more loyal. Not to mention that currently there are already many loyalty programs that make good use of social media.
6) Market Intelligence is
Is market intelligence gathering system information relevant to a company in their niches, opportunities and consumers are done with her strategies and decisions. Play every day what our customers say potential captive followers of our competitors and even our critics, today becomes an extraordinary tool and updated for this purpose.
As mentioned, many brands now and start to use social networks to run promotions that enhance their loyalty programs; likewise they have become an excellent channel for information on offers, sales, night, auction, etc.
As you can see, it is true, perhaps the social media at the moment is not generating the ROI that many marketers dream but it is simply a matter of time before it starts. What is real is that it is a tool that any professional marketing can stop using it … and soon will show us the money!
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Social Media Marketing Help – 19 social media marketing tips for small business. 3 social media marketing sites that can help you get famous in 2018. how to start a social media marketing business | #askmichael 2. the best social media marketing strategy for 2017. how to create a social media marketing plan for the new year. 22 brilliant social media marketing tips. social media marketing tips: how to post on social media to make more sales. today we cover part 1 of the complete guide to social media marketing 2018.
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Its like an uncontrolled rash. Its omnipresent, all pervasive and seem to soak in a sea of people both voluntarily and involuntarily. There is almost a feeling of guilt if you are not on Facebook, Twitter, Linkedin or any such ilk- have I uploaded enough? Am I getting enough likes? Is the wall well populated? Have I mastered the sweet part of the Tweet? An unabashed freedom movement, reborn, rejuvenated, reignited, redressed in a different era and eco system of course.
Amidst the ever increasing din and punch of wanting to connect, express and impress over SM networks, have we lost the true art of being social? The more prolific a person is on the Social Media networks, the less proficient (or so it seems) they seem to be in the real social world. Good old person to person meets or calls seem to be a thing of the past why do enthusiastic, articulate, energetic flag bearers in the SM world retract, renege, resist when it comes to real world interfaces does the cyber world provide a more secure, comforting, facilitating, non intimidating enviornment that allows lesser mortals like me and you be wanted, witnessed, welcomed the jury is still out on that.
There already seems to be an element of fatigue setting in and the efficacy of the SM sites are being questioned.Lets face it- looking at it objectively, for every soothsayer there are several naysayers- that has been the rule of thumb- While there is no denying the profound impact that social media has had on the universe as a whole, has it helped us human beings evolve to be better social animals in real life, still begs the question.
When you see two people sitting in the same room within a few metres of each other engaged in a vitriloic animated thumb talking exercise on their respective BBMs, you really begin to wonder whether the simple pleasures of direct human engagement has seen better days.Or,the increasing general reluctance of people to pick up the phone and talk one one one leaves you bewlidered. ‘Let me text you’- we really are in some texting I mean testing times. Condolence messages on Facebook walls is really the obituary. As they say real life is stranger than reel life, social media life is alien from real life.
Is there a pressure to conform or perform in the Social Media space? Is there a danger of getting left behind? Is it insecurity of not being accepted? Are we so blogged down errr bogged down in our every day quest to be linked in(pardon the pun), we seem to be asking ourself a question- what came first- Social Life or Social Media Life?
Marketing and branding experts are already giving neuroscience a serious revisit virtual errands can make or break brands.For the stray brand success stories, there are many that have not left a mark- is it technique, tenacity, timing or treatment that works? Are we questioning the cognitive? Has the right & left sides of the brain swapped places? Here’s one more for the experts to decipher! Am sure the findings would be interesting. Till then, will have our backs to the wall! Oopss!