So I read a recent research study done on a multitude of brands and the results? Not that surprising. A little under 50% of the brands studied said that the jury was out on social media. Why’s that not surprising? Well, one can’t exactly measure the return on the investment as easily as one might like. It takes a lot of time and resources to track all the data necessary, or you just have to luck out and have an ingenious analyst on your team. And the inherent value isn’t exactly forthcoming either. Reputation isn’t as easily tracked as one might think, but that’s what it does. Social Media investment, at it’s core, creates a massive return on reputation. The trouble is that controlling that reputation is so difficult. Why?
Having a veritable cornucopia of positive social opportunities means you also have just as many negative social opportunities. Keeping the balance can be tedious. One slip up and you can have the hounds on your tail, losing favor universally. The cost of setting up a social media investment is easily calculated. The return? Not so much. A lot of digital marketers play the guess and check method of throwing money at a campaign they think might have value and then checking if there was any verifiable return. This happens more often than you think. Now you may have thought to yourself, if under 50% of the brands were unsure, what did the other think? Well let me break it down for you. All but 1% of those studied acknowledged that there was some value in social media investment. It’s crazy I know. 35% of that noticed a similar or increased return than from other types of media investment.
What does this all break down to? Well, it’s becoming undeniable that Digital and Social Media marketing is on the rise. In the future there may be a complete switch to either. We need to get on this train FAST before we become totally obsolete. Who’s with me?
How to Start Your Social Media Consulting Business – Interview with Deepak Shukla
Meet Deepak Shukla, the man that ran triathlons, rapped on the street of London, and is now the owner and manager of his own social media consulting agency called Purr Traffic (www.purrtraffic.com). He joins us to chat about how he made it, what social media tools he used, and what is Bethoven’s favorite fruit (hint: ba-na-na-na) eClincher is a social media management platform for managing and organizing social media presence with intuitive and easy-to-use application (http://www.eclincher.com). eClincher’s features include publishing and scheduling content to multiple social accounts, auto publishing, keywords and hashtags monitoring , engagement, unified social inbox, content curation, influencers discovery, analytics, and much more. eClincher is partnered with top social networks, including: Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, and more.
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Enterprise Social Network Scared Straight: Learn By Doing
Companies of all shapes and sizes are still trying to make sense of enterprise social networking. Regardless of where you’re at in your journey, there will be pitfalls along the way. Mike has been through the trenches as a former customer embarking upon this space. Come for an interactive demonstration and hear about his experiences as a customer and how he is now working with Microsoft customers to transform the way people work.
Social Media apps on Blackberry Q10 (shown off)
Short time earlier, there was Facebook as iPhone social network where the users used to spend more than fifty minutes on an average daily basis. In present scenario, there is the iPhone as next option of facebook and looks good for the social network users. In present lifestyle, social networks through iPhone are very much important in online world. Lost are the possibilities to do with them that the range of options often seems inexplicable.
Over to Facebook, Social network apps are also used by many more users. Social network apps are different types like dedicated dating apps, gifts apps and so on. The other apps are designed and developed for connecting with people instantly in their social network and some are built for business purposes only.
However, the most enthralling and superior apps for social networks are that can be accessed from the iPhone. Out daily life is also overstated with the role that social network apps and to make lives simpler and convenient as out these greatly accepted iPhone social network apps.
The most popular iPhone Social Network apps are mentioned below as enormously successful and most of us have used them. Details of all the about as below:
1. Skype: Skype is for all intents and purposes of the most suitable social network apps is being accessed from iPhone. This social network app have the facility to call, video call and send text messages in the network from contact list or to any other number. The skype calling rates are enormously cheap and Skype credit can also be availed of.
2. Yahoo Messenger: Yahoo Instant Messenger is also very much popular to use as iPhone social network apps and been around for a while now. Keeping the process of continuous upgrades makes it an enthralling choice. The latest messenger application is accessed through iPhone and operated for voice calling as well as video calling purposes. There are also other features like instant alert of online status, free short messaging services and multi tasking to get the benefits of network.
3. AIM: AIM is a interesting iPhone app, which avails to keep in touch in simpler way for the users. Irrespective of whether the friends in network are online over to GTalk or Facebook, users could tap in simple way and chat in the network as per their suitability. Also, users could successfully update their status over to Twitter, Facebook and MySpace, using the option Lifestream.
These are the most popular options of social network apps and could be operate for networking with friends. Social network websites like Facebook are loaded with numerous varieties of apps, which can be utilized by users.