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Social Media Strategies and Content Marketing Certificate

The Social Media Strategies and Content Marketing Certificate of Completion at CSUDH’s College of Extended and International Education (CEIE) will prepare an individual with the fundamental knowledge and skills necessary for creating a social media campaign. WHAT YOU WILL LEARN Upon successful completion, students will be able to: Use tools and techniques for developing a social media campaign Recognize the importance of graphic design in a successful social media campaign Avoid the pitfalls that can derail a social marketing campaign Demonstrate knowledge of the process for branding Create a successful campaign for product or service marketing, politics or social movements Develop a portfolio of content for a social media campaign COURSES: JMX 901 – Introduction to Convergence Media, Marketing & Advertising JMX 902 – Graphics and Social Media JMX 903 – Journalism, Entertainment, and e-Commerce JMX 904 – Social Cause Marketing & Community Building JMX 905 – How to Make Anything Go Viral Program Information & Registration: Facebook:

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