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Visit our website: Naturally, companies want to be in the same social media space as these consumers. And today it is fairly common to find at least one full-time employee if not a whole team dedicated to growing a brands visibility through its social media platforms. According to BIA/Kelsey, U.S. companies spent a combined $5.1 billion on social media advertising in 2013. By 2018, that number is projected to grow to nearly $15 billion. But most consumers arent visiting social media sites to engage with brands they are there to interact with people they know. According to Gallup research, the vast majority of consumers (94%) who use Facebook, Twitter, and other social networking channels do so to connect with family and friends. They are far less interested in learning about companies and/or their products, which implies that many companies have social media strategies in place that may be largely misdirected. The statistics surrounding social media are dizzying. Consider that in just one day: Facebook users post 4.75 billion items of content Twitter users send 400 million tweets Instagram users like 1.2 billion photos YouTube users watch 4 billion videos Social media entail just a fragment of a consumers experience with a company. Customers are much more likely to be active listeners and participants in a brands social media community when they have already made an emotional connection with that brand through other experiences. Millions of consumers across all demographic groups are spending considerable time on social media sites. How to engage, communicate with your customer? Let us help you build your Social Media Funnel today. IMPERIAL PROGRAM PTE. LTD. WEB SOLUTIONS SINGAPORE call us today: Tel. 9341-9558

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