Social interaction is a human need. From the very first years of life people develop social behaviour and learn what it takes to be an integral part of society. Trying to fit in, they employ various behavioral patterns so as to find out what kind of conduct is considered to be socially acceptable and what is not. During one’s childhood a person makes first friends and hence has an opportunity to broaden his/her experience in interpersonal communication. However, no longer are people interested solely in face-to-face interactions. Given the chance to communicate with others using social networks, such as Friendster and Facebook, a global society has paid its attention to impersonal communication as a new effective way of maintaining and acquiring relationships.
The success of social networks exceeded wildest expectations and captured the attention of a global audience. It became clear that once fascinated by the very idea of social networking, people will not give it up easily. At present, there are about 60 different social networking web sites with millions of registered users each, most popular being Facebook, which attracted over 300 million people. However, bearing in mind how well those sites caters to human curiosity and overwhelming need to know everything they possibly can about their fellow men, the number of users should not come as a surprise. On the contrary, it is obvious that presented the opportunity to connect so easily, people went for it. All that one has to do in order to become a member and enjoy new possibilities of the social networking trend is sign up and log in. After becoming a registered user, the websites allow a great deal of customization – pictures and videos can be uploaded and personal photo galleries can be created. In addition, another thing that attracts a considerable amount of interest is passing comments and adding posts on one’s friends’ profiles. Nonetheless, the fact remains that, the prime objective of making an account on one of the social networking websites was to facilitate effective online communication and efficient information flow between their fellow members rather than spy on them.
Apart from that, it is also a strong desire to show off that motivates people to create a profile. Some of them tend to compete in collecting ‘throphy friends’ and friends in general. The more they gather, the more popular they feel. Undoubtedly, it is pure vanity and burning need to boast about one’s pseudo-celebrity status that prompts people to participate in pathetic activities of this kind. Overwhelemed by the social trend, users feel obliged to report on every detail of their lives. Not only do they share information about their age, domicile and workplace, they also publish some private holiday and wedding photos in order to show off their luxury yachts or designer wedding dresses.
Social networks have been a howling success. Trying to meet their users needs, the founders employed diverse range of methods to make communication between fellow members easier and satisfy their insatiable curiosity. By emulating natural interhuman interaction, the websites have engendered huge popularity, partly due to the fact that compared with face-to-face communication, social networking proves to be somewhat effortless. Therefore, constituting a golden opportunity to facilitate communication flow between people, the social networking fully justifies its status as a global phenomenon.
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I was tweeting about a problem one of My Blogging School students had playing a Jing video on Twitter after someone I admired had mentioned it as a good resource for free Video Capture. A few minutes later a fellow asks me a few questions on Twitter about my issue with Jing. Turns out he was in charge of the JingProject Video development team and he had found my tweet and wanted to enhance the product by solving the problem that I had with it.
The whole reason I spend time on social networks is to meet people that can influence others. By meeting a person who had control of a product, I was influencing the development of that product. Social networks like Twitter, Facebook, Myspace and thousands of others place you in a large sea of people, but you have the ability to pick out those who have similar interests to your own.
It is this ability that makes Twitter so powerful. With a search capability that lets you find keywords as they are mentioned, you can join hundreds of conversations that are talking about your favorite topic. By doing so, you show that you are interesting to those people and they can decide to follow you and engage you.
I had been using a tool called ping.fm to broadcast messages to 30+ social networks and one of those, Utterli.com was adding text to the beginning of the message and truncating the end of the message, which sometimes made links unusable, because the url would be shortened and people would go to a 404 error page. I replied that it was only the Utterli posts that had this problem on Twitter and a few minutes later a fellow asked me what could be done to improve the utterli tweets.
I replied about the truncated links and he replied that he was one of the founders and that he was going to pass this information to his programming team. Without my involvement in the conversation, I would not have met this founder of utterli, and the problem would not have been brought to the attention of the programmers yet.
You must never make light of your ability to make a difference in a social networking world! The spirits you raise with a joke could save the life of someone who is contemplating suicide.
While not every communication you have within the world of social networks is life or death, you must always assume that you are going to reach someone who needs to read that message! People today are more fragile than ever and your help could be the difference maker in their lives! So don’t feel that the quote you send out is unnoticed, or that retweet unappreciated! It could reach someone who can make a difference in your life!
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