As a marketer disguised as a consumer, I enjoy being actively solicited. I can’t tell you how many hundreds of friend requests I’ve received over the years via MySpace, Facebook and Twitter. What I can tell you is how many I’ve accepted – 3. Most of these were businesses reaching out in an attempt to introduce me to their products and yes, this does include bands. I consider musicians to be business owners with a product that needs to be sold just like anything else. I accept those 3 solicitations from a local cake decorator, a band from California and a fellow marketer. Maybe I am someone who critiques more difficultly then others because of my career but I would like to share with you the reasons I choose to accept these solicitations because I think it may help business sway their pathetic attempts at social networking in a more profitable direction.
When I was first confronted by a personalized friend request on MySpace from a local cake decorator, I was intrigued. The first reason I didn’t automatically click the “block” button was because it was something new, something I hadn’t seen before – a cake decorator who owned her own business reaching out to the local community, I was impressed to say the least. The second was because she sent a personalized message with the request, it said: “Hello, my name is [Name Here] and I decorate cakes. There is always a birthday, wedding or anniversary so I thought you would like to add me in case you should ever need a cake!” You can’t beat that message, you really can’t. I enjoyed its simplicity and how genuine it sounded. The third reason I accepted was because her picture wasn’t something obnoxious and distracting, it was a candid image of one of her best custom cakes. Maybe it was my passion to support local small businesses, the fact that the request was so refreshing or that she doesn’t SPAM bulletins or messages or status updates. That will get someone deleted quickly and I will get into that in my third and final example below.
If you (as a consumer) have a MySpace or Facebook – I can almost guarantee that you’ve been friend (fan) requested by a band at least once. These are some of the most struggling young individuals who actually know a lot about the different websites to join and how to send requests for better exposure but have absolutely no idea what they are up against. There are thousands, maybe hundreds of thousands of bands sending SPAMED requests each day – so what set this band apart from the rest and spiked my interest enough to accept their plea? Most of the examples of things I appreciated about the requests will run common through my three “acceptance” examples because they are all just proper conduct when sending a request.
The first thing I noticed about this band that made them different was their default picture. It wasn’t of flaming skulls or weird cryptic text written in blood, it did not contain weird cult-like images of cows being sacrificed or the typically image of a red rose – it was candid image of their band and it wasn’t professionally taken. The second thing and final thing that caught my attention was that they set the music player on their page to only play when you clicked play. Who here has visited a MySpace page before and been blasted by music? We all have. This showed me that they didn’t want to push their music on me and that they wanted me to make the first move. I browsed their images and read the short about me and clicked the Play button. The music wasn’t necessarily what I typically enjoy but I accepted the friend request and have started to listen to their music – and that’s what’s most important.
The third and final example of a business that I decided to accept a request from came via Twitter. Unfortunately, businesses are trying way too hard to force themselves into networking these days and Twitter is a terrible place to learn network etiquette. The way businesses treat a tweet-relationship is a terrible, terrible way to gain market share. I was recently ‘followed’ by a company that specializes in marketing and PR. At first, I felt that they simply aligned my interests with their own and sent the request, so I didn’t reciprocate the request by following them. However, when I had a few moments I looked over their recent tweets and found a few things that I enjoyed.
This company posted very useful, industry related information and links in their tweets and didn’t use their Twitter account to SPAM information or sales about their own organization. This is a common fault with businesses and Twitter – no one cares that you are the self-proclaimed experts in the field. I accepted this request because they posted short and useful tweets that also included brief updates about the new relationships they forge with clients. These are examples of ‘ok’ tweets. Finally, I noticed something else and this is very important. I looked at their following to followers ratio. About 50% of the people they are following follow them in return. This is an awesome ratio for a business and I was quickly impressed. You are always tipped off when the ratio is 17,385 following / 123 followed.
So what can you as a business do to improve your chances of being accepted in the online social networking world? It’s actually quite simple. Here are three rules to get started:
1 – DO NOT SPAM – This includes friend requests, bulletins, messages, status updates, tweets and referral requests.
2 – KEEP IT PERSONAL – When sending a request treat it very professionally but try to add a personal message, keep it short and to the point.
3 – DON’T TWEET NONSENSE – Consumers will quickly identify a tweeter who posts things that have no value and do it every few minutes.
Mega-corporations like Bank of America are starting to adapt to the sensitivity of social networking with their clients. In this case, it can become more harmful then helpful should you begin to bother your current customers. Small businesses seem to have jumped right into their efforts to network sometimes do not have the guidance to engage these methods properly just yet. You can quickly expand your online portfolio if you follow just a few simple steps (some listed above) and do so at a careful pace. I encourage business owners, especially small business owners to do some research and test it out personally before plastering their company names in front of everyone. Learn the programs, language and techniques first and lastly – have fun! Enjoy this opportunity, it will help you make it more personal!
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What Social Bookmarking can Do for Your Website
Social bookmarking is greater than simply a fun way to stay on top of your favorite sites on the net. These tags which permit you to arrange, rank and also categorize on the internet material can do a lot for service. It is an excellent way to increase site web traffic and also enhance your ranking. The very best part regarding using this type of social networks for increasing web traffic is that you could conveniently observe the outcomes and validate them too. For internet site proprietors trying to find a way to increase their SEO positions, here’s just what social publication marking could do for you.
Increase Exposure – With social bookmarking, boosting your presence on the World Wide Web is not limited just to online search engine. When individuals save their social book marks it obtains shown various other customers. This creates a data source of info which individuals could go through. Rather than using an internet search engine, individuals could simply go through social book markings and also see what other individuals discover intriguing. Given that individuals share it in an usual network, the opportunities of having people with the exact same passion find you is much higher. This indicates that you get even more targeted searches which obviously provide you a higher potential to buy.
Rise Search Engine Ranking – Besides raising your visibility online, an additional thing that you could obtain from social bookmarking is a higher site position. These websites permit you to submit web content about your item or site which can increase your website traffic. Additionally if you submit to social bookmarking sites which have high Page Ranking after that your ranking may raise also. Certainly it is essential that you submit related or relevant web content in order for your content to be reviewed and bookmarked by others. Likewise, you might want to make certain that you place in a title or summary that will certainly draw in visitors.
A Lot More Back links – One of the most significant benefits that you receive from social bookmarking is a lot more backlinks to your internet site. Publishing your website on a social bookmarking site will produce a backlink to it. You likewise obtain a possibility to have much more backlinks if customers choose to reference back to your site in instance they find the web content relevant or beneficial. Even more back links can help to enhance your Web page Rank as well as enhance traffic as well. Of course similarly as material, you need to make sure that you develop your book markings in the appropriate categories to get the focus that it requires.
There might be a few things that you want to keep in mind if you want the very best outcomes. Similar to with other web marketing strategies, web content is additionally king when it comes to this. No one will certainly want to bookmark your site if you can not give them just what they are looking for. It is likewise crucial to be mindful with your book marks. You do not just want your internet site around, you desire people to visit it and also keep coming back. You desire them to share what they uncovered regarding your site with others. So categorize properly, tag correctly and also make things memorable. Social bookmarking can be a goldmine when it involves marketing your website. It may take some time and also perseverance once you get going it can be simple. The outcomes that you will certainly obtain will undoubtedly aid boost your revenues.
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