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Advertising on Social Media – Keynote Talk – Krishna Gummadi (MPI-SWS, Germany) – COMSNETS 2018
Abstract: All popular social media sites like Facebook, Twitter, and Pinterest are funded by advertising, and the detailed user data that these sites collect about their users make them attractive platforms for advertisers. In this talk, I will first present an overview of how social media sites enable advertisers to target their users. Next, I will pose and attempt to answer the following four high-level questions related to privacy, fairness, transparency and control of social media advertising today. Privacy threats: what personal information about users are the sites leaking to advertisers to enable targeted ads? Fairness: can an advertiser target users in a discriminatory manner? If so, how can we detect and prevent discriminatory advertising? Transparency: can users learn what personal data about them is being used when they are targeted with an ad? Control: can users control what personal data about them is being used when they are targeted with an ad? About Krishna: Krishna Gummadi is a tenured faculty member and head of the Networked Systems research group at the Max Planck Institute for Software Systems (MPI-SWS) in Germany. He received his Ph.D. (2005) and M.S. (2002) degrees in Computer Science and Engineering from the University of Washington. He also holds a B.Tech (2000) degree in Computer Science and Engineering from the Indian Institute of Technology, Madras. Krishna’s research interests are in the measurement, analysis, design, and evaluation of complex Internet-scale systems. His current projects focus on understanding and building social computing systems. Specifically, they tackle the challenges associated with (i) assessing the credibility of information shared by anonymous online crowds, (ii) understanding and controlling privacy risks for users sharing data on online forums, (iii) understanding, predicting and influencing human behaviors on social media sites (e.g., viral information diffusion), and (iv) enhancing fairness and transparency of machine (data-driven) decision making in social computing systems. Krishna’s work on online social networks, Internet access networks, and peer-to-peer systems has led to a number of widely cited papers and award papers at IW3C2’s WWW, NIPS’s ML & Law Symposium, ACM’s COSN, ACM/Usenix’s SOUPS, AAAI’s ICWSM, Usenix’s OSDI, ACM’s SIGCOMM IMC, and SPIE’s MMCN conferences. He has also co-chaired AAAI’s ICWSM 2016, IW3C2 WWW 2015, ACM COSN 2014, and ACM IMC 2013 conferences.
Social Media Dashboard Tutorial
Dashboards are extremely useful for people who have a lot of information to keep track of online. Many people have several Twitter accounts and also post to other various social media platforms like FaceBook, LinkedIn and others, which can be time consuming.Thankfully, there are a number of helpful Twitter tools with dashboards that allow individuals or companies that have several accounts on multiple platforms to manage their information all on one screen.
Buzzom is a Twitter tool with a personalized dashboard with several social media management options, email updates, and more. This application also allows scheduling so that you can update your profiles at various times without being at your computer or without using your phone.
Another great Twitter tool, which works for FaceBook as well, is Seesmic. The desktop version of this application includes a customizable dashboard that allows you to track all of your updates, manage contacts, create lists, and track multiple accounts. Seesmic also has features for easily sharing links, photos, and other files.
All of the results are updated in real-time without refreshing the page. TweetGrid also allows users to tweet directly from within the app and it works with TwitPicGrid for easy photo sharing.
Sprout Social includes a great social media dashboard specifically for companies who want to boost their web presence and connect with customers and potential customers.
This application works with Twitter, Yelp, FourSquare, LinkedIn, Facebook Pages, and more, and the dashboard integrates them all for easy account management.
Twitter apps with dashboards are great for users who have multiple accounts, several lists, and a busy lifestyle. Try these apps to see which one works best for you.
What’s New in Digital and Social Media for OTs? -Networking
My portion of the “What’s New in Digital and Social Media for OTs” presentation for the AOTA 2013 conference details how occupational therapists can use online networking tools for professional development.
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ScuttlePad – Social Network for Kids!
Right now, around the world, there are only a few business organizations that are not using social networks. Most of the business organizations, big or small, are using a combination of most popular social networks. So, it is not surprising that the social networks may really record two trillion advertisements within the year 2011. This will be in addition to reaching the one billion users milestone. In case you still have no clue about why you should grab a share of this big pie, keep reading.
Social network provides one of the most inexpensive stages to publish your ads. According to some statistics, it only costs about $ 0.40 per display on a social network. Compared to other traditional modes of advertisements, social networks are cheaper.
As mentioned in the beginning, social networks are about to reach two trillion members, and this could mean that you will get that many potential customers. Involving these many people online is not possible through any other media. In addition, you can use this medium to inform people about various things that can better their lives. People visiting social media always appreciate new information.
Spreading awareness about your brand and services were never this simple. In fact, you can involve your customers’ right from the stage of ideating a new product. By showing that you care about their needs, you will get enough suggestion on what products they would love to have. You can do so many things with your brands and making badges with it is just one of them.
Social media gives people the feeling of togetherness that they are not alone and someone is out there to help them with their queries. If you can provide some solutions or answers to their problems and queries, they will feel a bond with you. While using social network for business, it is very important that you are ready to do some free service.
If you want to make your business really popular, and if you want people to talk about it and even refer to it, you should start doing some social networking.
Social Networking Sites kills romance?
With the growing trend in the social networking sites like Facebook, Twitter and more, it becomes imperative to keep your online safety and privacy in mind. It has become almost impossible to realize with whom you are sharing your data, since it gets shared and re-shared many times. There could be certain updates which might be confidential and personal that you may unwittingly pass on to scammers, fraudsters and phishers. However, it is not as frightening as it may seem if you follow certain tips to stay safe online.
Top 5 Online Privacy Tips
Read The Privacy Policies – or At Least Others’ Summaries of Them
Control The Settings
Ensure to change the settings so that your information is mostly confidential by default. Make sure that your profiles and information is managed well so that your data cannot be accessed easily online. This means that your settings should be configured such that your phone numbers, address, email ID and more does not get disclosed. It is for you to decide whether you should even restrict your updates to certain contacts only. However, your business account requires the most stringent moderation so that your identity and information is always protected.
To Share Or Not To Share
It is not important to have your phone number online to the public. You can choose to restrict your data to few people only. This might lead to unnecessary ordeals in the form of nuisance or irresponsible callers.
Handle Information Sensibly
Use your common sense to judge whether placing information is suitable or not. Do you really need to share certain data? This is for you to analyze. Refrain from doing so if you think that it may cause some trouble or harassment.
Certain online applications can locate you and know exactly where you are. This may cause some people to unnecessarily harass you. They might even come to know that you are alone in your house or even absent.
In conclusion, with the increase in the number of users participating in social networks, the possibility of data misuse is also on the rise. Fraudsters especially hackers can obtain significant data which might otherwise be quite confidential. Ensure never to offer more information on such places than what is necessary. You might unknowingly invite trouble which might dampen your social status or even cause data leakage.
On a final note, always have a virus scanner running in the background (this is called “real-time protection”). Social networking sites are increasingly targeted by malicious programmers who write viruses that will attempt to steal your personal information, and even spread themselves to your friends, posing as a post or update from you. If you suspect a virus has already infected your machine, locate a virus removal expert. Computer Security and privacy depends on a clean computer as a foundation for web surfing. Learn to identify when your computer may be compromised.
Part 22 of Building a Social Network: Get Notifications v2 (golang, sql)
Part 22 of building a social network for anime and manga fans. CockroachDB as the SQL database and Go as the back-end language. New iteration over the get notifications endpoint. Now, instead of storing the read status of each notification, I calculate it at runtime based on the notification issued_at and user notifications_seen_at. Because every time we visit this endpoint the notifications_seen_at get updated, the second time, those notifications get shown as read. Repo: https://github.com/nicolasparada/nakama #golang #sql
Read The LinkedIn Code: Unlock the largest online business social network to get leads,
The LinkedIn Code: Unlock the largest online business social network to get leads, prospects clients for B2B, professional services and sales marketing pros http://booksbehind.online/?book=1499300468