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Union County Votes Mobile Apps Launched for Anytime, Anywhere Voter Communications
Union County New Jersey Election App
Today, Joanne Rajoppi, the Union County Clerk released iPhone and Android applications to improve the mobile accessibility of their election information. The mobile applications provide citizens with instructions on registering to vote from their mobile device and allow their citizens to favorite critical election dates, find their polling place and request a vote-by-mail ballot application. Additional features include voter applications for checking their registration, applying to work at a polling place and military and Federal overseas voting information. Two videos on voting on the machines and by mail are also included in the app.
The apps also provide the county with the capability to send push notifications to app users to alert them on election information changes or to highlight critical election events, including upcoming deadlines and polling place location updates.
This is a critical first step for our county to reach our voters on the latest mobile devices, said Joanne Rajoppi, Union County Clerk. My goal is to make voting information available and accessible to every Union County voter. Engaging people through everyday technology puts the information, literally, at their fingertips.
Purple Forge, the leading provider of election and other citizen engagement mobile applications to cities, counties and governments in the US and Canada, provides the mobile application services for Union County. Purple Forge has deployed mobile election applications to a number of cities and counties, including Sonoma County, Denver County and the cities of Long Beach, Edmonton, Calgary and Victoria.
“Union County has boldly positioned itself as a leader in elections communications in the eastern United States,” stated John Craig, VP Sales and Marketing of Purple Forge. “Our service will enable Union County to build on this application over time as additional digital services are introduced to the public.
About Purple Forge
Purple Forge sells subscription based services to organizations looking to engage their stakeholders using the latest mobile application technology and leveraging community engagement and social networking best practices. Purple Forge is an award-winning firm led by seasoned mobile communications and Internet technology veterans. Our mobile applications allow organizations to broadcast, share, and receive feedback from their target audience real-time, allowing them to foster long-term, engaged relationships.
Contact: John Craig, john.craig(at)purpleforge(dot)com
About The Office of the Union County Clerk
The Union County Clerks Election Division offers a variety of services for the Union County voters and candidates. This Division prints and prepares Official, Sample, Vote By Mail, Emergency, and Provisional Ballots. This Division also processes Vote By Mail applications. The County Clerk also accepts petitions for all county offices, school board and for independent candidates. On election night, the Election Division tabulates election totals and makes them available on this website. The Clerk certifies election results to the New Jersey Division of Elections.
Contact: Joanne Rajoppi Union County Clerk 2 Broad Street Elizabeth, NJ 07207 908-527-4787 jrajoppi(at)ucnj(dot)org
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Posting To Social Media Sites
Many managers of marketing are reluctant to use social networks for one simple reason … there are a positive answer to the immortal phrase of the film Jerry Maguire: Show me the money!
And to be completely honest I must say that they have a point. To date, there is often possible to cite successful cases in the use of social media when compared with other more traditional ….To add more arguments should be pointed out coldly that measuring ROI in social networks is still not as straightforward as it seems and there is no universally-structured methodology and much less defined.
Nonetheless it should be noted that while the ultimate goal of marketing is to generate profits, they do not always mean money. Having said this, we noted seven benefits that social media can give the marketing business, which could subsequently make tangible benefits that ROI so desired.
1) Connect with potential customers
Not necessarily a person entering a store or visit their site for the first time you are buying, however, we like to do because we know it becomes a potential customer and could soon be captured. When we engage in social networks, each follow, each I like, each recommendation, it means a potential customer.
2) Customer Service
How many times have spoken to a number of customer service responds ironically a machine? Well, the social networks are taking that role and it is better to have someone to answer because if not, handle a crisis can become very risky, just ask Nestl and its KitKat chocolate.
3) Public Relations
The most valuable intangible asset for a brand is your corporate reputation. A brand that can talk face to face with society and give an immediate response minimizes the risk of seeing their prestige and potentiates tarnished his image.
4) Human Resources
Social Media is not limited to Facebook and Twitter, is a network Tonga out there, and although they like many could be classified as entertainment networks, LinkedIn is a professional network and begins to be much more effective when headhunters to find talent that traditional recruiting systems. Moreover, even in the leisure, knowing the relationships generate profiles of the people become an invaluable resource for the area of HR.
We’re back to the flea market. Women used to go to market because they knew their butcher, the vegetable woman, the man in the grocery … trust their recommendations and come back every week to buy their products. With social media will be the same, while consumers feel closer to their brands, have more confidence in them and therefore more loyal. Not to mention that currently there are already many loyalty programs that make good use of social media.
6) Market Intelligence is
Is market intelligence gathering system information relevant to a company in their niches, opportunities and consumers are done with her strategies and decisions. Play every day what our customers say potential captive followers of our competitors and even our critics, today becomes an extraordinary tool and updated for this purpose.
As mentioned, many brands now and start to use social networks to run promotions that enhance their loyalty programs; likewise they have become an excellent channel for information on offers, sales, night, auction, etc.
As you can see, it is true, perhaps the social media at the moment is not generating the ROI that many marketers dream but it is simply a matter of time before it starts. What is real is that it is a tool that any professional marketing can stop using it … and soon will show us the money!
HIDDEN AGENDA BEHIND FACEBOOK AND OTHER SOCIAL MEDIA SITES
ABP News holds debate on social networking sites, govt warns Twitter
Chris is: “writing a column about how businesses can benefit from social networking websites”. Sound familiar? This is my Facebook update. If you’re not sure what I mean, keep reading. Wait, even if you know what I mean, keep reading!
Have you ever noticed how almost everyone you know is involved in some type of social networking website? Whether it’s Facebook, Myspace, Linked In, Twitter or the countless other sites, social networking websites have become an accepted form of communication and method of keeping tabs on what the people you know are up to. The benefits also cross the line into the world of business and this is where it gets interesting.
If you are skeptical, I invite you to look into the membership numbers. My Space claims to have over 200 million members. Facebook reportedly has 80 million and is growing rapidly. The list of other websites goes on, but the numbers are staggering.
Although sites like Facebook, MySpace and Twitter are perceived to be mainly for friendly networking, you can also create pages for your business. And for those who aren’t yet on the bandwagon, hop on Facebook or one of the other sites and search around for a particular company. If they are savvy and educated on how social networking is transforming the way business is done, you will find them. Whether it’s a group, a fan club or a page about the company, there is a good chance you’ll track them down on one of the social networking sites.
Similar to Google ads, many of the most popular social networking sites have advertising and marketing opportunities available. For many businesses, this has proven to be a very effective approach, as advertisers can be ultra specific with the demographics they want to target. You can run a campaign that gets as specific as you want. I know a company that recently launched a Facebook marketing campaign targeting 35-40 year old married females living in a specific zip code. Think about all of the public information people post and then think about how it can be compiled and used as the world’s largest marketing database, as I recently heard it called. Scary isn’t? Scary, but genius.
It’s fairly obvious that these large networking sites can benefit advertising and marketing campaigns, but how can sales people use them to their selling advantage? This particular topic has grown in popularity and I have noticed more and more people using social networking sites to help drive sales. But what’s the real story? Is this acceptable to many of the people who frequent these sites? How effective are these efforts?
As a fairly late adopter of the social networking craze, I don’t consider myself to be an expert on every site, but I would like to share my experiences and observations and let you decide what may work best for your selling efforts.
I was surfing around on Facebook the other day and the instant message pop up suddenly appeared. It was my financial advisor reminding me to complete a list of actions that I needed to get off my backside and complete. After I responded, I quickly realized that he was using Facebook to follow up with his clients and move business forward. Good for him! In this case, I didn’t feel like it was awkward that we were in a way, doing business on Facebook.
I have another “Facebook Friend” who constantly posts updates about the company he sells for. He is very into it and develops very compelling messages. Almost daily, you can count on some blurb about a new product, an event or some other news. One could argue that he isn’t really selling, but by typing a few words and clicking enter, he is getting his companies name in front of hundreds of people in his network. Prior to his posts, I had never heard of the company. Now, I am a customer. Interesting.
I know several people who rely heavily on Linked In as a prospecting tool and database. With a few clicks, they can look up companies and contacts within the company that they are somehow connected to. Even if the contact is two or three friends away, there is a connection of some type and that can often be used to warm up calls or even broker an introduction with that hard to reach executive you’ve been trying to pin down.
These are just a few examples of sales people benefiting from incorporating social networking into their sales efforts and I’m sure new ideas and techniques and best practices will continue to be developed. The opportunity for sales professionals continues to grow and it’s time every business accepts it and looks for ways they can best fit into these types of websites.
So go Twitter (or should I say Tweet) about something related to your business. Create a group on Facebook for your company. Check Linked In to track down prospects. Create a My Space page and educate prospects about your product or service. Your biggest challenge will be remembering all of your different user names and passwords and keeping up on updates for each site, but there is almost a guarantee you will see a healthy return on the time and effort you put into it.
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Social Media Marketing 101 – How to use Facebook
Using social media marketing has become a very common concept. Many companies are trying to make use of social media for their website marketing and promotional activities. However, this does not mean that all of them using this marketing achieve success. So who are the people who make use of social media in the best possible manner? These are people who use the social media in the right way. A social media marketing site has to be used in the right way to expect positive results. So how do you use it in the right way?
Many people have a habit of going on promoting themselves whenever they interact with people through social media. Well, that is not going to work. You have to establish yourself as a listener and conversationalist. One of the most important things that you need to understand is that the interaction has to be both ways and not just one way traffic. Give others a chance to speak. Be a good listener and show interest in their conversation as well. By doing this you would gain respect and in time, people would find it difficult to deny your offer of visiting your website and this way you would be able to increase traffic.
You should be able to create good content. You will not taste success only by interacting to hundreds of people everyday. You need some great content to attract people towards your business and website. People love to read content on the web. However, if you notice there are not many great people who can come up with mind blowing content. This means that you have plenty of opportunities.
You can even make use of some great videos as a part of the social media marketing strategy. Videos are something that sometimes catches the attention of an individual more often as compared to content. A good video describing your business and promoting it can help you in a great way to increase traffic to your website.
Social Networking sites are now the most trafficked sites in the world today and they are growing. A good idea is to get a good in-depth analysis of your target markets to identify which social sites that your company should appear in. Put together a strategy and plan than just get out there and be Social!