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Event-based social networks: linking the online and offline social worlds (KDD 2012)
Event-based social networks: linking the online and offline social worlds KDD 2012 Xingjie Liu Qi He Yuanyuan Tian Wang-Chien Lee John McPherson Jiawei Han Newly emerged event-based online social services, such as Meetup and Plancast, have experienced increased popularity and rapid growth. From these services, we observed a new type of social network – event-based social network (EBSN). An EBSN does not only contain online social interactions as in other conventional online social networks, but also includes valuable offline social interactions captured in offline activities. By analyzing real data collected from Meetup, we investigated EBSN properties and discovered many unique and interesting characteristics, such as heavy-tailed degree distributions and strong locality of social interactions. We subsequently studied the heterogeneous nature (co-existence of both online and offline social interactions) of EBSNs on two challenging problems: community detection and information flow. We found that communities detected in EBSNs are more cohesive than those in other types of social networks (e.g. location-based social networks). In the context of information flow, we studied the event recommendation problem. By experimenting various information diffusion patterns, we found that a community-based diffusion model that takes into account of both online and offline interactions provides the best prediction power. This paper is the first research to study EBSNs at scale and paves the way for future studies on this new type of social network. A sample dataset of this study can be downloaded from http://www.largenetwork.org/ebsn.
Social Media Marketing Toronto (437) 886-5899 – Not Optimizing Your Content, You May be Missing Out!
Social Media Marketing Toronto (437) 886-5899 FREE Social Media Audit: http://www.gridloc.ca How much business are you currently missing out on by not reaching your fans and new customers on Social Media? Imagine if that same content was ranking in the real Google Search Engines! At Gridloc that’s what we do. We leverage the power of SEO (Search Engine Optimization) to get your message to your dedicated fans and potential new customers. https://goo.gl/PVe1LY Most advertising “agencies” don’t put any focus on the ranking side of things, they just focus on the content. We do both! Another key feature is that we do everything ourselves. We don’t outsource and we don’t have a bunch of extra expenses from having the needless overhead that doesn’t benefit you! You’re getting the same (or better) advantage than the big guys get a fraction of the price! Although we do specialize in Social Media Management we also offer Web Development, E-mail Marketing, Sales Funnels, and basically everything Digital. If you’re are looking to take your business to the next make sure you take full advantage of our FREE Social Media Audit. No pitch. No Presentation. Let’s have a talk about your business Social Media needs! Social Media Marketing Toronto Social Media Definition by: WiKi https://en.wikipedia.org/wiki/Social_media_marketing The use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”. Twitter Twitter allows companies to promote their products in short messages known as tweets limited to 140 characters which appear on followers’ Home timelines. Tweets can contain text, Hashtag, photo, video, Animated GIF, Emoji, or links to the product’s website and other social media profiles, etc. Twitter is also used by companies to provide customer service. Some companies make support available 24/7 and answer promptly, thus improving brand loyalty and appreciation. Social Media Marketing Toronto Facebook FB pages are far more detailed than Twitter accounts. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders. As of May 2015, 93% of businesses marketers use Facebook to promote their brand. A study from 2011 attributed 84% of “engagement” or clicks to Likes that link back to Facebook advertising. By 2014, Facebook had restricted the content published from businesses’ and brands’ pages. Adjustments in Facebook algorithms have reduced the audience for non-paying business pages (that have at least 500,000 “Likes”) from 16% in 2012 down to 2% in February 2014. Instagram In May 2014, Instagram had over 200 million users. The user engagement rate of Instagram was 15 times higher than of Facebook and 25 times higher than that of Twitter. According to Scott Galloway, the founder of L2 and a professor of marketing at New York University’s Stern School of Business, latest studies estimate that 93% of prestige brands have an active presence on Instagram and include it in their marketing mix. When it comes to brands and businesses, Instagram’s goal is to help companies to reach their respective audiences through captivating imagery in a rich, visual environs.nment. Moreover, Instagram provides a platform where user and company can communicate publicly and directly, making itself an ideal platform for companies to connect with their current and potential customers. Social Media Marketing Toronto #Social Media Marketing Toronto social media agency,social networking agency,social marketing firm,social media promotion services,social media agency toronto,social media toronto,social media company,social media marketing agency toronto Facebook: https://goo.gl/U8ddkp Twitter: https://twitter.com/GridlocSM Watch and Share: https://youtu.be/jAjR-pyD8tI
Social Media Buzz Words Free English lesson to learn trending words
Social Media Buzz Words Free English lesson to learn trending words Blog : http://www.learnex.in/social-media-buzz-words-free-esl-lesson This ESL lesson is all about Social media buzzwords. These are English words that have created a buzz over the social media which means that they are popularly used on various social media platforms like Instagram, Facebook, Twitter, Tumblr etc. Do not forget to search #MichelleESL & like my Michelles Facebook page. Facebook : https://www.facebook.com/eslmichelle/ Website : http://www.letstalkpodcast.com Meme – Memes are ideas that spread in the form of videos, pictures and text messages. Viral A topic or post that has been shared across a wide network of users over various social media platforms. Thread An individual conversational trail within a social media platform, forum or bulletin board, typically beginning with an original post and continuing with comments and conversation attached to that original post. Blogosphere – The blogosphere is an imaginary atmosphere in which all the nattering bloggers chatter floats around. People say things like, the blogosphere was abuzz with talk of the Elliot Spitzer scandal. Microblogging- Microblogging is writing really short blog posts. Twitter and Tumblr are good examples. Hashtag – is a way to be involved in a conversation or help in searching a topic or term which originated on any of the social media websites. It serves the purpose of social tagging. COMMON SOCIAL MEDIA HASHTAG ACRONYMS #IDK I Dont Know #TTYL Talk To You Later #FTW For The Win (enthusiasm) #BRB Be Right Back #TBT Throwback Thursday Throwback Thursday is an Instagram, Twitter, and Facebook phenomenon that often refers to sharing a photo that recalls something from the past. For example, over Halloween, there were many photos of people posting pictures from costumes they used in prior years. Trending- refers to something that is currently popular on a social media platform Feed is the news and updates from other users that a person follows on a variety of social media platforms, it appears on the home page. Handle Contrary to a door handle, a handle will refer to a persons username on Twitter.
Alcohol Advertising on Social Media
In today’s modern world when firms are struggling to find proper exposure to expand their services, Social Advertising or marketing is slowly becoming more of a norm. Social media websites like Facebook and twitter have created a global platform for companies to establish a cordial relationship with mass audience. Social media audiences grow rapidly due to the platform and it is because of the same fact more and more companies are tuning into social media advertising daily. Optimum exposure to social media community can work wonders for a firm in terms of services and product exposure. Some of the popular benefits of social media marketing include:
• A perfect internet marketing tool to enhance the visibility of the website
• Economical technique that can assist in reaching massive audiences within a shorter period of time
• Latest technique to improve brand awareness easily
• Achieving target audience effectively
The growing popularity of social media strategy can be assumed from the fact that social media websites like ‘Twitter’ currently have more than 425,000 active accounts approximately and the figure is still rising rapidly. Social community consists of people of varying interest groups, which is why Social Media Company. Advertising and marketing open the company gateway for both current and potential customers at the same time. However social advertising work best in combination with appropriate internet marketing strategies.
Taking advantage of social advertising and marketing The basic step for a firm to do is to identify the probable market that it wishes to target within a limited period of time. The second step is to establish an account on the name of the firm in any reputed or popular social media website. This account will represent the face of the company in the global market. Social Media Advertising is never a simple process but contrary to it, it is a complex field that requires a marketing professional to yield optimum results in a short period of time.
A professional marketing service not only assists you to open a live account but reach to the specific community you wish to target your services to. As a result, company image is established and more people each day become aware of your services. One of the main advantages of this mode of advertising is that it assists all sorts of business to grow rapidly, regardless the size of the business or the type of services they cater to people.
HIDDEN AGENDA BEHIND FACEBOOK AND OTHER SOCIAL MEDIA SITES
Frihub.com social networking & network marketing Programme
Frihub.com social networking & network marketing Programme .social trade new update
I Post Your Reverse Commissions 50 Social Sites | Reverse Commissions Leads Training Review
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Custom CMS Social Networking Website for Construction Companies – DEMO
We built this custom CMS networking website with company and member directories, file up-loader, and forum. The website enhances P2P team building within the organization’s network, adds value to the organization, which produces a value-based framework to acquire more members.