20270512 – General rant on everything and nothing. People are shy of admitting that they seek partners, social media is provided by corrupt authoritarians, and Trump is terrified of obscurity.
ABP News holds debate on social networking sites, govt warns Twitter
Chris is: “writing a column about how businesses can benefit from social networking websites”. Sound familiar? This is my Facebook update. If you’re not sure what I mean, keep reading. Wait, even if you know what I mean, keep reading!
Have you ever noticed how almost everyone you know is involved in some type of social networking website? Whether it’s Facebook, Myspace, Linked In, Twitter or the countless other sites, social networking websites have become an accepted form of communication and method of keeping tabs on what the people you know are up to. The benefits also cross the line into the world of business and this is where it gets interesting.
If you are skeptical, I invite you to look into the membership numbers. My Space claims to have over 200 million members. Facebook reportedly has 80 million and is growing rapidly. The list of other websites goes on, but the numbers are staggering.
Although sites like Facebook, MySpace and Twitter are perceived to be mainly for friendly networking, you can also create pages for your business. And for those who aren’t yet on the bandwagon, hop on Facebook or one of the other sites and search around for a particular company. If they are savvy and educated on how social networking is transforming the way business is done, you will find them. Whether it’s a group, a fan club or a page about the company, there is a good chance you’ll track them down on one of the social networking sites.
Similar to Google ads, many of the most popular social networking sites have advertising and marketing opportunities available. For many businesses, this has proven to be a very effective approach, as advertisers can be ultra specific with the demographics they want to target. You can run a campaign that gets as specific as you want. I know a company that recently launched a Facebook marketing campaign targeting 35-40 year old married females living in a specific zip code. Think about all of the public information people post and then think about how it can be compiled and used as the world’s largest marketing database, as I recently heard it called. Scary isn’t? Scary, but genius.
It’s fairly obvious that these large networking sites can benefit advertising and marketing campaigns, but how can sales people use them to their selling advantage? This particular topic has grown in popularity and I have noticed more and more people using social networking sites to help drive sales. But what’s the real story? Is this acceptable to many of the people who frequent these sites? How effective are these efforts?
As a fairly late adopter of the social networking craze, I don’t consider myself to be an expert on every site, but I would like to share my experiences and observations and let you decide what may work best for your selling efforts.
I was surfing around on Facebook the other day and the instant message pop up suddenly appeared. It was my financial advisor reminding me to complete a list of actions that I needed to get off my backside and complete. After I responded, I quickly realized that he was using Facebook to follow up with his clients and move business forward. Good for him! In this case, I didn’t feel like it was awkward that we were in a way, doing business on Facebook.
I have another “Facebook Friend” who constantly posts updates about the company he sells for. He is very into it and develops very compelling messages. Almost daily, you can count on some blurb about a new product, an event or some other news. One could argue that he isn’t really selling, but by typing a few words and clicking enter, he is getting his companies name in front of hundreds of people in his network. Prior to his posts, I had never heard of the company. Now, I am a customer. Interesting.
I know several people who rely heavily on Linked In as a prospecting tool and database. With a few clicks, they can look up companies and contacts within the company that they are somehow connected to. Even if the contact is two or three friends away, there is a connection of some type and that can often be used to warm up calls or even broker an introduction with that hard to reach executive you’ve been trying to pin down.
These are just a few examples of sales people benefiting from incorporating social networking into their sales efforts and I’m sure new ideas and techniques and best practices will continue to be developed. The opportunity for sales professionals continues to grow and it’s time every business accepts it and looks for ways they can best fit into these types of websites.
So go Twitter (or should I say Tweet) about something related to your business. Create a group on Facebook for your company. Check Linked In to track down prospects. Create a My Space page and educate prospects about your product or service. Your biggest challenge will be remembering all of your different user names and passwords and keeping up on updates for each site, but there is almost a guarantee you will see a healthy return on the time and effort you put into it.
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- 80s Toys Take Over Honda’s Twitter, Star in Social Marketing Campaign
Regulate Social Media and Online Monetary Transfer Companies to Protect Free Speech
Like, Subscribe, Comment and Share! Given that social media and online monetary transfer companies have banned based on ideological grounds so often, I recommend consumer protection regulation preventing these companies from banning people for ideological positions. People like Lauren Southern, Milo Yiannopolous, and others are great examples of ideological bans. NOTE: Some reasoning I forgot to include is that breaking up social media, the typical response to monopoly issues, wouldn’t be a viable option because it would just make social media worse. Social media tends to get better and more powerful with more people on the network. I also think that by regulating companies preventing them from ideologically de-platforming people, these companies will be given an out to outside pressures since they can just point to the law. Without a law preventing ideological de-platforming, outside pressures can force companies into de-platforming to limit damage to their company.
Cyber Kid 06 Social Network
So you have heard about it on the reports, read about it in the paper and you still have no idea what all these people are talking about. No problem, I have you enclosed guys.
What are social networking sites?
We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
While we use the term “social network site” to describe this phenomenon, the term “social networking sites” also appears in public discourse, and the two terms are often used interchangeably. We chose not to employ the term “networking” for two reasons: emphasis and scope. “Networking” emphasizes relationship initiation, often between strangers. While networking is possible on these sites, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication (CMC).
All that social networking refers to is people coming together on a website to discuss similar interests. What! That’s it?
Yes, there is lot of ways to place it and revolve what this is, but in a nutshell that is it guys. These are a very dominant way to acquire a group of knowledgeable people to contribute what they know and how they learned. Not always are these groups about awareness, but in most cases they are.
The cause that these sites are super powerful as an online dealer is that you can meet people and get to recognize them. Most people appear at selling items like you actually have to sell an item. What I mean by that is that you can become a power seller of any product on these sites, not by trying to inform people to buy, but by making friends. Yes, accept as true it or not, it has been verified that people are more likely to buy and tell friends about products that are offered by somebody that they feel they know.
Social bookmarking sites are very similar to these network sites, the variation being the focus on sharing links to popular blogs, videos and pictures online. These sites have an incredible power to grow website traffic and raise your Google search engine listings immediately if you have a lot of friends on them!
So stop trying to sell and learn how to make some new friends and get prosperous instead!
This is the primary article in the series on Social Networking so make sure to watch for the next articles as they come out.
Ways You Can Make Money From Niche Marketing
A lot has been said about niche markets which are crucial components to Internet marketers who want the right type of consumers to fuel their business bottom lines. And it is true that niche markets do offer more business opportunities as they are targeted audiences that are likely to support the brand and business as well as the marketer if the right marketing approaches have been adopted.
Hence, it is not surprising to hear about niche marketing in the market where marketers could leverage on for more profits while expanding their market presence. This simple concept is easy to understand and to implement as the process is straightforward with a host of tools to deploy for a successful marketing campaign.
Niche Marketing Dynamics
A niche market is basically a specialized category in the market that has been identified by the marketers or entrepreneurs to be favorable to them. Hence, a network marketer who wishes to recruit business prospects need to choose the best of potential leads in the market; this would be their niche market, which they target at for the best results or outcomes that bring on higher benefits.
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Marketers could choose their niche markets in many ways depending on their business objectives. Different products or services launched could require a different niche market as with different seasons. The choice of niche markets depends on interest, demographics, background, or life experiences. Marketers need to decide which group of consumers is best suited to bring in optimal results to their marketing campaign.
One of the simplest approaches to identify the preferred niche is to list out the goals and objectives to narrow down the possibilities. The list also gives an overview of all related factors to be considered in ensuring a higher success for that particular marketing campaign. It helps to formulate the best strategy for marketing or promoting the brand or products. This would boost sales and profits.
There is no guarantee that the preferred niche market would bring in the desired results as there may be many other factors of risk and dangers at play. Hence, marketers and business owners need to conduct their own market research and stay alert to the competition to make the best marketing decisions for optimal outcomes. Such an approach would help marketers narrow down their best choices in identifying the niche to work on.
Making Money from Niche Marketing
Marketers indulging in niche marketing must consider the best category that would be most profitable for their business before commencing. This is basically the essence of niche marketing to procure earnings that are lucrative from targeted consumers. The selected niche should be well researched to confirm its preference to the brand for the marketer to close the business deal as quickly as possible.
The targeted field of interest that is aptly identified provides wide business opportunities to earn lucrative income easily. When the niche market is well researched on, marketers would be able to identify the best of marketing strategies to be incorporated into their marketing campaigns for success. Optimal rewards could be secured with a little planning and research by diligent marketers who know the exact requirements.
Aggressive and experienced marketers may be more ambitious to venture into multiple niche markets at one time. This is possible if the marketers are familiar with niche marketing dynamics and have the necessary tools to activate a dynamic marketing strategy in their marketing campaigns. With the appropriate resources and good planning, marketers could activate multiple niche marketing campaigns to promote various products and services simultaneously to generate higher earnings.
Great insights into niche markets and their marketing approaches prove to be dynamic money generating tools where marketers become the forerunner of the category. Such marketing endeavors need bold actions that are decisive to take the market by storm like a raging bull charging through to the finishing line before the competition gets stiff.
Niche markets usually refer to relatively untapped sources for business profitability as there are more business opportunities available if marketers view the condition in different perspectives. With the myriad of advanced tools and solutions in today’s advanced technology-based markets, it is possible for marketers to succeed in niche marketing without incurring much capital, time or effort to reap high returns.
Hence, niche marketing is proving to be a very lucrative form of Internet marketing for most businesses today regardless of the industry or market.
A niche marketing business could be highly successful from the accurate identification of niche markets by marketers. High profits could be generated from the simple activation of marketing steps.
1) Perform Market Research
With the sophisticated technologies in the market, marketers should manipulate in-depth market research to identify the current market trend and consumer behavior that would guide them into greater insights on preferred niche markets.
The Internet has many dynamic websites such as Amazon and ClickBank to identify potential niches that the marketer could consider indulging in. Various interesting categories could be viewed and considered as potential niches which a marketer could engage in for generating handsome returns.
2) Perform Keyword Research
Once the prospective niche markets are identified, it is essential to execute keyword research to confirm the best of keywords or key phrases to be incorporated in the designed marketing plans or campaigns. There are many free and paid keyword selection tools in the market to assist marketers in identifying the best of keywords or key phrases that would captivate web audiences in identified niche markets.
Preference is given to broad category words and long-tailed keywords that offer less competition in niche markets for higher success in searches and conversions.
3) Design Optimized Website
With the necessary groundwork completed, a well designed and optimized website is to be produced to attract niche audiences. This niche site could be developed using WordPress with a variety of free templates and plug-ins. It is expected for traffic to come flowing through once the website is hosted.
Dynamic marketing campaigns could be implemented to enjoy optimal earnings.
113 Mastering Social Media Marketing With Kelly Mirabella
http://www.byroningraham.com/podcast/113-mastering-social-media-marketing-with-kelly-mirabella For over eight years, Kelly has concentrated her career on social media for business, teaching social networking skills and online marketing techniques to real estate agents, business owners, and other professionals. Kelly’s journey into marketing began shortly after college when she entered the field of new home sales. She leveraged social media to generate leads and ultimately started selling homes because of it. This led her to teach social media to real estate agents as an outreach program for the home builder. This ultimately led her down the path to entrepreneurship after working several jobs in the corporate sector. In the beginning, she would take on any job. This resulted in her working 100 hour weeks. It all came down to a philosophy of “If you want something bad enough you will find a way to make it happen.” Going into business for herself was the result of having a clear understanding of her “Why”. for Kelly, it was being at home with her kids and making the same as working in corporate. To achieve your why in business it is vital that you have both long term and short term strategies. Especially since throwing spaghetti on the wall as a strategy doesn’t work. A key component to growing any business successfully online is knowing who your ideal client is. Your objective is to be the ideal solution provider for them and not for the masses. When you try to please everyone, you end up pleasing no one. The One Thing Kelly recommends entrepreneurs do who want to grow their business online leveraging marketing is utilize a lead funnel. You want to engage your prospects in an automated sequence that begins with them exchanging their email address for something of value. A funnel can be broken down in the following manner: Awareness Initial Opt-in offer Nurture Conversion (Ask For The Sale) It’s always easiest to convert a warm happy fan. To learn more about Kelly visit: http://Stellarmediamarketing.com or connect with her on facebook: http://www.facebook.com/Thecoloradogirl GooglePlay | iHeartRadio| Stitcher
Network Marketing Tip for Success With Your Business
In this network marketing tip for success with your business, I explain how using the various platforms on the Internet to get your message out. The beauty of this concept is to understand when you create something once, it’s out there permanently. Now for some people, that may be scary but for your business it’s a good thing. Why? Because you are creating mini distribution channels for yourself and leveraging your time so that in time, you can literally have thousands of voices speaking for you and your business. I personally feel that personal contact marketing has it’s place, however using the various search engines and social media platforms will grow your business much more efficently. I hope you enjoy this network marketing tip for success with your business, and for more information on how to grow your business efficently… **Subscribe To My Youtube Channel** https://www.youtube.com/channel/UC9D17qSALGuJaGREPqoMqNA **Follow Me** My Blog: http://www.logicalbusinessbuilding.com **Friend Me On Facebook** https://www.facebook.com/DougJMitchell