Data is growing rapidly! 1. YouTube users upload 100 hours of new video every minute of the day. 2. Over 20 billion photos have been uploaded to Instagram 3. By 2020, the amount of digital data produced will exceed 40 zettabytes. . .
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As a marketer disguised as a consumer, I enjoy being actively solicited. I can’t tell you how many hundreds of friend requests I’ve received over the years via MySpace, Facebook and Twitter. What I can tell you is how many I’ve accepted – 3. Most of these were businesses reaching out in an attempt to introduce me to their products and yes, this does include bands. I consider musicians to be business owners with a product that needs to be sold just like anything else. I accept those 3 solicitations from a local cake decorator, a band from California and a fellow marketer. Maybe I am someone who critiques more difficultly then others because of my career but I would like to share with you the reasons I choose to accept these solicitations because I think it may help business sway their pathetic attempts at social networking in a more profitable direction.
When I was first confronted by a personalized friend request on MySpace from a local cake decorator, I was intrigued. The first reason I didn’t automatically click the “block” button was because it was something new, something I hadn’t seen before – a cake decorator who owned her own business reaching out to the local community, I was impressed to say the least. The second was because she sent a personalized message with the request, it said: “Hello, my name is [Name Here] and I decorate cakes. There is always a birthday, wedding or anniversary so I thought you would like to add me in case you should ever need a cake!” You can’t beat that message, you really can’t. I enjoyed its simplicity and how genuine it sounded. The third reason I accepted was because her picture wasn’t something obnoxious and distracting, it was a candid image of one of her best custom cakes. Maybe it was my passion to support local small businesses, the fact that the request was so refreshing or that she doesn’t SPAM bulletins or messages or status updates. That will get someone deleted quickly and I will get into that in my third and final example below.
If you (as a consumer) have a MySpace or Facebook – I can almost guarantee that you’ve been friend (fan) requested by a band at least once. These are some of the most struggling young individuals who actually know a lot about the different websites to join and how to send requests for better exposure but have absolutely no idea what they are up against. There are thousands, maybe hundreds of thousands of bands sending SPAMED requests each day – so what set this band apart from the rest and spiked my interest enough to accept their plea? Most of the examples of things I appreciated about the requests will run common through my three “acceptance” examples because they are all just proper conduct when sending a request.
The first thing I noticed about this band that made them different was their default picture. It wasn’t of flaming skulls or weird cryptic text written in blood, it did not contain weird cult-like images of cows being sacrificed or the typically image of a red rose – it was candid image of their band and it wasn’t professionally taken. The second thing and final thing that caught my attention was that they set the music player on their page to only play when you clicked play. Who here has visited a MySpace page before and been blasted by music? We all have. This showed me that they didn’t want to push their music on me and that they wanted me to make the first move. I browsed their images and read the short about me and clicked the Play button. The music wasn’t necessarily what I typically enjoy but I accepted the friend request and have started to listen to their music – and that’s what’s most important.
The third and final example of a business that I decided to accept a request from came via Twitter. Unfortunately, businesses are trying way too hard to force themselves into networking these days and Twitter is a terrible place to learn network etiquette. The way businesses treat a tweet-relationship is a terrible, terrible way to gain market share. I was recently ‘followed’ by a company that specializes in marketing and PR. At first, I felt that they simply aligned my interests with their own and sent the request, so I didn’t reciprocate the request by following them. However, when I had a few moments I looked over their recent tweets and found a few things that I enjoyed.
This company posted very useful, industry related information and links in their tweets and didn’t use their Twitter account to SPAM information or sales about their own organization. This is a common fault with businesses and Twitter – no one cares that you are the self-proclaimed experts in the field. I accepted this request because they posted short and useful tweets that also included brief updates about the new relationships they forge with clients. These are examples of ‘ok’ tweets. Finally, I noticed something else and this is very important. I looked at their following to followers ratio. About 50% of the people they are following follow them in return. This is an awesome ratio for a business and I was quickly impressed. You are always tipped off when the ratio is 17,385 following / 123 followed.
So what can you as a business do to improve your chances of being accepted in the online social networking world? It’s actually quite simple. Here are three rules to get started:
1 – DO NOT SPAM – This includes friend requests, bulletins, messages, status updates, tweets and referral requests.
2 – KEEP IT PERSONAL – When sending a request treat it very professionally but try to add a personal message, keep it short and to the point.
3 – DON’T TWEET NONSENSE – Consumers will quickly identify a tweeter who posts things that have no value and do it every few minutes.
Mega-corporations like Bank of America are starting to adapt to the sensitivity of social networking with their clients. In this case, it can become more harmful then helpful should you begin to bother your current customers. Small businesses seem to have jumped right into their efforts to network sometimes do not have the guidance to engage these methods properly just yet. You can quickly expand your online portfolio if you follow just a few simple steps (some listed above) and do so at a careful pace. I encourage business owners, especially small business owners to do some research and test it out personally before plastering their company names in front of everyone. Learn the programs, language and techniques first and lastly – have fun! Enjoy this opportunity, it will help you make it more personal!
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Top 10 Most Popular Social Networking Sites in 2014
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Video Marketing – Embrace the Trends of Mobile and Social Internet Options of Web Users
Advanced technologies are promoting numerous marketing strategies for online marketers and business entrepreneurs to enjoy big bucks and wide market presence. It is common for Internet marketers to embrace advanced marketing alternatives for aggressive online marketing strategies that would bring in more traffic and sales.
One of the increasingly popular online marketing strategies adopted today is video marketing. Modern technologies are highly supportive of this dynamic marketing strategy to reach a wider market audience.
Dynamic Marketing Characteristics
Advanced technologies brings the likes of mobile technology which offers sophisticated mobile phones and devices that link up modern customers to the Internet. Hence, videos are often viewed online via mobile phones which have companies switching to mobile friendly websites and video marketing.
Aggressive businesses are engaging video marketing where business promos are conveyed via well produced videos to attract targeted niche audiences. Consumers enjoy video presentations more than text-based presentations, especially with business messages.
Video marketing offers dynamic characteristics that are effective in promoting the brand and business products or services effectively with more customers drawn to the business website. Rich video material is easily produced via few simple tools and resources which anyone could handle without much technical skills or knowledge.
Videos are now actively deployed as effective sales letters in visual form to attract targeted niche markets by aggressive and creative marketers. Hence, video marketing has become an exceptional marketing concept with modern web consumers readily mesmerized with such video sales letters than email or printed business promotions.
Advantages of Video Marketing
Video formats are plentiful and easy to implement to attract more marketers towards video marketing. A short business promo video could be an extremely powerful tool for companies to reach out to a wide market audience in a short period of time especially if the video goes viral. Unlimited scopes of targeted audiences could be enjoyed in a short advertising time without much effort of the marketer to gain huge volumes of traffic and sales.
A long term effect is possible with the right video produced and generated across the Internet via mobile devices and sophisticated cell phones. It is not costly to produce a simple yet effective business promo video to attract the right marketing crowd. The production cost is usually within the smallest budget scopes of new or small marketers and businesses struggling to compete with the big market players.
Well structured business promo videos have a high chance of inducing viral marketing where the videos could be forwarded rapidly within a short timeframe to enjoy higher than expected attention across the web to favor the brand and company. A video that goes viral on the Internet is likely to generate huge web traffic that would flood the web business site which could generate more sales and profit for the company.
Web User Preference
Video marketing is viewed as the preferred option of web users towards business promotions on the Internet. Videos are more attractive marketing options in which interesting visuals are developed to stimulate the viewers’ senses of sight, sound and feelings
Web users prefer videos to understand the dynamics of the business and brand over text-based business promotions which stimulate sight and emotions only. The right sound effects coupled with a visual presentation that is dynamic and vibrant trigger deep emotions that could compel web users to activate their purchasing power immediately or frequently towards the brand and business products or services advertised through the video.
The strong stimuli from a video presentation are powerful and effective in capturing the attention and interest of web users to instigate the preferred response of Internet marketers. However, marketers need to identify their target audiences beforehand to produce the right marketing video that would be considered successful in capturing targeted niche markets’ attention and interest.
Dynamic Video Production
As web users continue to embrace new technologies like mobile and social media technologies, video marketing would continue to impact the business world. This is where more and more Internet marketers are investing their time, resources and expertise in to develop the best of marketing videos that could boost their sales and profit bottom lines.
Dynamic videos are crucial to impact web users to make a compelling purchasing decision or support the business brand on a long term basis. A simple marketing video could be highly instrumental in attracting loads of web traffic to the web business site without busting the budget. This is extremely attractive to new or small Internet businesses with limited advertising budget. But one simple, well produced marketing video is highly effective in establishing a name for the brand and business in the market immediately.
However, certain obstacles to video marketing exist; one of which is its production. Many Internet marketers are hesitant about producing their marketing videos personally for lack of confidence in the quality of their video production, although the production process is simple with few tools. It is the marketing concept or idea which marketers need to generate for a dynamic business video.
It is not the lack of technical abilities or tools in producing a viable marketing video, but the lack of dynamic marketing strategy in promoting the brand or business concept; without which any video produced would fall flat. Technical resources are readily available in the market with many free marketing options to choose from and numerous online tutorials to guide marketers in a dynamic video production, but marketers may miss the target without a clear focus on their market’s needs and wants.
For success in deploying video marketing, Internet marketers need to be clear on the concept and objective of this dynamic marketing strategy first. This means marketers would need to understand their current markets and identify their targeted niche audiences’ needs and preferences before indulging in video marketing.
Excellent business videos have a purpose which fulfills the needs and expectations of web users today who embrace modern technologies and solutions for a more affluent lifestyle. Videos are viewed as social Internet options for web consumers to connect with others on the web in sharing interesting and relevant information.