Now more than ever, traditional media outlets are embracing social media as a way to generate leads, increase site traffic and create conversations with readers
Over the past decade, we have witnessed a growing shift from traditional media to online outlets.
Wading into the fast-moving flow of social media can be daunting to a home based business owner with very little time on his hands.
When starting a new campaign you could give a sneak preview of any new products or services you are going to offer online which would help build demand and provide critical feedback to help smooth the start of your new campaign. Sharing knowledge you have gathered will enhance your social media platform. It can go a long way toward boosting your brand and building your reputation.
Getting connected allows you to express your business’s value proposition beyond words. To draw more traffic to your website you can spread the word by encouraging visitors to share content they enjoy. This will also give you an insight as to what potentioal customers are looking for. Transparency goes a long way toward retaining and attracting customers in these poor economic times. Telling readers the news on your blog is an easy way to keep the lines of communication open.
Be careful of what you say about others because if you say negative things it could do damage to your online branding.
Interact with visitors to your blog or in a social media setting. Just because you have a blog or a Facebook fan page will not do you much good if you do not interact with your visitors.
Do a search on the social media sites for your business to find out what people are saying about you and your business. After reading the comments, you will be able to tell if you need to make any changes. If someone is dissatisfied with something about your business or yourself, you can resolve the issues before any damage can be done to your reputation. You do not want negative comments to hurt your reputation.
To find prospective customers who may not be aware of your company, do a quick Google keyword search and discover what products or services people are currently looking for. You may find prospective customers who could benefit from the products or services you have to offer. Social media can help you find satisfied customers who are willing to give testimonials to spread the word about your company.
Social network users are open to marketing, especially if it involves a discount; they are not on social media sites to be sold to. If you want to turn visitors away, have your profile or blog read like an ad.
Try to help others find solutions to problems they may be having. By helping others, you will establish yourself as an expert in your field and you will be able to bring in a steady stream of business and this will boost your credibility.
Social media exposure can help your business reach multiple markets at a time.
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Where will you market?
There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time to thoroughly research your different options. To begin, stick with one or two different networks and focus as much effort into them as possible. Once you have become successful here, you can branch out and market on other sites as well. If you need to simplify the jungle of social media, you will love my Social Media Simplified program as it helps you not only to navigate through different social media platforms, but also create a strong online strategy for your business. Learn more here.
Determining your target audience
One of the most important things that you can do when using social media marketing (or any marketing techniques for that matter) is narrow down your target audience. Different demographics are interested in different things, so it is essential that you know who your target audience is in order to know what marketing techniques will attract them to your business.
Once you have determined where you will market and who your target audience will be, you can begin to create a social media page full of content that will attract consumers. When creating content, make sure that everything you include is useful, factual, and interesting. It should include anything that is related to your product or that would interest your target audience. Remember, however, that it is not enough to create content, you must also update it regularly. The more you update your content, the more your consumers will come back looking for updates!
Developing a connection
The most important thing that any business can do to create success is develop a connection with their consumers. Much of this is done through branding, but much can also be done with the help of social media. Once you have followers on your social media site, be sure to put effort into developing a strong connection. This can be done by offering excellent customer service, providing feedback, developing an ‘emotional’ message, and responding to customer replies and questions.
There are many different techniques and tips that business owners can use to further their social marketing techniques. Use the above as a guide to social media for dummies to help get you started. Then, once you have a solid foundation, dive deeper and research more in depth ‘how to social media’ techniques to further your business even more.
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