Now more than ever, traditional media outlets are embracing social media as a way to generate leads, increase site traffic and create conversations with readers
Over the past decade, we have witnessed a growing shift from traditional media to online outlets.
Wading into the fast-moving flow of social media can be daunting to a home based business owner with very little time on his hands.
When starting a new campaign you could give a sneak preview of any new products or services you are going to offer online which would help build demand and provide critical feedback to help smooth the start of your new campaign. Sharing knowledge you have gathered will enhance your social media platform. It can go a long way toward boosting your brand and building your reputation.
Getting connected allows you to express your business’s value proposition beyond words. To draw more traffic to your website you can spread the word by encouraging visitors to share content they enjoy. This will also give you an insight as to what potentioal customers are looking for. Transparency goes a long way toward retaining and attracting customers in these poor economic times. Telling readers the news on your blog is an easy way to keep the lines of communication open.
Be careful of what you say about others because if you say negative things it could do damage to your online branding.
Interact with visitors to your blog or in a social media setting. Just because you have a blog or a Facebook fan page will not do you much good if you do not interact with your visitors.
Do a search on the social media sites for your business to find out what people are saying about you and your business. After reading the comments, you will be able to tell if you need to make any changes. If someone is dissatisfied with something about your business or yourself, you can resolve the issues before any damage can be done to your reputation. You do not want negative comments to hurt your reputation.
To find prospective customers who may not be aware of your company, do a quick Google keyword search and discover what products or services people are currently looking for. You may find prospective customers who could benefit from the products or services you have to offer. Social media can help you find satisfied customers who are willing to give testimonials to spread the word about your company.
Social network users are open to marketing, especially if it involves a discount; they are not on social media sites to be sold to. If you want to turn visitors away, have your profile or blog read like an ad.
Try to help others find solutions to problems they may be having. By helping others, you will establish yourself as an expert in your field and you will be able to bring in a steady stream of business and this will boost your credibility.
Social media exposure can help your business reach multiple markets at a time.
Your own social network – Demo (iOS)
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Where to Focus Your Attention Top 5 Social Media Sites
Where to Focus Your Attention: Top 5 Social Media Sites There is an ever-increasing number of social networking sites, but paying attention to the top 5 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits. Currently, the top 5 social media sites include Facebook, Twitter, LinkedIn, Pinterest, and Google+. Lets take a closer look at each of these to help you decide where to focus your social media marketing attention. Facebook Facebook now has more than 1.1 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content. Despite reports that Facebook is decreasing in popularity amongst a younger audience, it is #1 in the world and #1 where it counts-with consumers who have money to spend. The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account. They are also more likely to access their account on a mobile device. They participate more in groups, polls and surveys and tend to respond better to ads. The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them. Twitter Twitter has 310 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business. More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people. Twitter also has an easy-to-use advertising program to help gain followers and feature tweets. LinkedIn LinkedIn, geared towards businesspeople, has 255 million users with more men than women using the platform. LinkedIn works well to connect with people you know and tap into business-to-business opportunities. They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people. Pinterest Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35. It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle. Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. If your products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is the site for you. Google+ Google+ (pronounced Google PLUS) is the youngest of the top 5 networks, but already has 120 million users, mostly men. It links to all your Google activities through your free Gmail account. This also means you can connect it to your YouTube channel if you have one. YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook. Google+ Hangouts and Hangouts on Air allow you to use video to attract an audience and meet with prospective customers. Good social media marketing is all about making connections. If youre not already using these 5 top sites, open an account to test things out. You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market. SHARE, LIKE & SUBSCRIBE FOR MORE FREE STUFF *****************************************************
Social Network Signals – Social Media Marketing Software Service
Social networking is gaining momentum, and you’d hear or see the servers being populated with different styles of social websites. These networking websites are offering plethora of opportunities to interact personally as well as professionally. There has been news round the corner that in the last 2 odd years there have been around 300 or 400 brand new networking/dating startups. These figures clearly tell the story about how social network mania is catching up in the public in general. The best thing about the social network start ups are that they provide the visitors with an initial free chatting and dating service in order to lure the customers.
One important thing that seems to be immediately realized out here is what would be the future of social networking websites. Will they grow or will their popularity fall down with the flux of time. Social networking start ups such as Paird.com, engage.com and justsayhi.com are fast catching the spree, but their chances to cull good amount of interaction and business stands to be notices. Statistics show that many of the social networking websites offering dating and chatting as some of the options can only get 30% turn over per month on an average.
Even, if you go for the popular social networking websites such as the Face book, where approximately over a million users log in annually, there are approximately 75,000, are left at the end of the year. Statistics also show that many of those who make a virtual sign in to social networking start ups belong to the age group of 25 to 30 years.
The trend of the users who sign up for the purpose of online dating is also significantly changing. Most of these users sign up and leave the dating website within 3 or 4 months, only to join another social dating and networking website. New users come in and make an account in the website, and it goes on like this. Though Social networking startups are playing essential role in developing the social interaction, many of these start ups at times deliberately play with the sensitive issues related to a particular ethnicity.
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Read The LinkedIn Code: Unlock the largest online business social network to get leads,
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How do Social Networking Sites Make Money – Can You Really Make Money Via Social Media?
The Internet has revolutionized not just the manner of sharing information, but also the manner in which people interact. Because of technology, communication can now be done instantly, regardless of time zone and distance. This click-away interaction was further empowered with the advent of social networking.
The presence of these small groups or communities online has already come a long way. The first email sent in 1971 was just between two computers sitting next to each other. Today, instant messages can be exchanged even if the parties interacting are from the two opposite poles of the globe. Information sharing is also not limited to texts anymore since photos, audio files, and even videos can be easily published or sent over the Internet.
The social networking sites later on evolved into different faces and forms. Friendster was born in 2002, replacing Geocities and Six Degrees, and its popularity paved the way for other similar sites like MySpace, YouTube, Twitter, and Facebook, among others. Even their functions also developed from being mere interaction sites to becoming efficient trading venues.
Today, these social networking sites are also a popular tool for developing marketing techniques such as conducting business contests. For those who are curious as to how they can maximize the social media for the promotional competitions they devise, here are a few brilliant ideas. Basically, these suggestions from business experts focus on timeliness, creativity, and connection.
In terms of timeliness, the business contest ought to be themed appropriately depending on current events and seasons. For instance, back-to-school promos can be devised before another academic year starts. Trick-or-treat and Easter egg hunt contests can be conducted as well during their respective seasons.
Creativity, on the other hand, calls for techniques that can make the most out of the features of various social media. With that, the assistance of business competitions expert consultants can be a big help. These professionals know how to plan and execute photo and video contests whenever applicable and they also have the most brilliant suggestions for advertising the said promotional competitions online.
Finally, these experts on business contests can also help in attracting more participants through interesting strategies that can hook audiences, and by having a sense of connection with the devised competition, people would be eager to constantly join and share the game with more people. Of course, businesses should not disappoint their potential consumers by making sure that their prices and rewards are given appropriately through effective award management systems. For more social media contest ideas and techniques, check out http://blog.empowerment-group.org/2010/10/creative-contest-ideas-to-promote-your.html.
Two Tales Of Privacy in online social networks
Social networks for Christians are slowly taking over in the social media world. Just like the rest of the social networks available today, the Christian networks bring together people that have a variety of interests. They have proven to be a great way to share the good news and provide the kind of support the different members want as well as furnish a place to discuss different issues related to Christianity.
Perhaps the best thing about the Christian social network is the ability to help individuals who find their walk in faith a bit challenging or hard to keep up. It is common for individuals who are religious to reach that point where they feel as if they are losing their faith and lack the strength to go on. When a crisis of faith occurs, it is very easy to become weak but the social networks helps by offering the spiritual help such individuals need, providing them the needed assistance in their journey of faith.
With the Christian social networks, you will find the kind of help and guidance you need to give you a boost and strengthen you because your walk in faith can be difficult at times. There are also those times when you feel the need to pray with someone but cant seem to find the right person. At such times, the social networks come in handy since all you need to do is find a prayer buddy with whom to pray.
More than once a person will feel the need to pray with someone in times of temptation or those times when life seems to be at a crossroads. Help and guidance can easily be found on the Christian social network as well as the calmness and happiness which can be found by locating a prayer buddy.
The Christian social network is also a great place to find a friend as you will always have a shoulder you can lean on. Sometimes it is not just about praying but also about venting to someone about what has been bothering you or just talking to relieve a burden that could be wearing you down. By communicating with others on the network, you will get the best kind of advice and the issue you thought was so difficult to work through will finally be resolved.
Aside from praying and getting guidance from each other, you can get daily verses from the Bible meant to guide your day. There is no better way to start the day than with an incredible Bible verse to provide the guidance and joy you need during the day.
The Christian social network is also a great place to find a friend as you will always have a shoulder you can lean on. Sometimes it is not just about praying but also about venting to someone about what has been bothering you or just talking to relieve a burden that could be wearing you down.
More than once a person will feel the need to pray with someone in times of temptation or those times when life seems to be at a crossroads.