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3 Business Networking Tips
These three business networking tips will help you network at your next event. Join us at Ad 2 Orlando’s upcoming event, Business Card Bingo, on 5/16/2017 at Mesa 21 to bump shoulders with some of the best young professionals in marketing. Get tickets now: http://ad2orlando.org/events/business-card-bingo/ Keep up with us on social media! Facebook: https://www.facebook.com/ad2orlando Instagram: https://www.instagram.com/Ad2Orlando/ LinkedIn: https://www.linkedin.com/company/ad-2 Twitter: https://twitter.com/Ad2Orlando/
- Socialadr | Top Social Networking Sites to Bookmark Your Content
How to be a leader in social media
How to be a leader in social media This a panel from the APTA CSM 2018 that discussed how to leverage your social media use. If you like this content and want to start taking action online, message Jenna Kantor on www.facebook.com/jennakantor for further guidance.
Leadership in the Open: A New Paradigm in Emergency Management | Ebook
Get your free audio book: http://dmon.us/f/b00cunbzmw As a relatively young field, emergency management has already undergone considerable evolution and change. And now that Web 2.0 technologies and social media sites such as Facebook and Twitter have become inherently ingrained in all facets of our lives, emergency managers must once again re-evaluate best practices and standardized approaches.providing a roadmap for twenty-first century emergency management best practices, Leadership in the Open: A New Paradigm in Emergency Management examines public expectations relative to the use of communication and Web 2.0 technologies for emergency management activities. It covers current technologies along with the publics demand for transparency and ever-increasing need for instant information and updates.the book is divided into three sections that focus on the fundamentals of social media, the potential effects of its strategic use in disaster management, and the attitude of engagement that is effective for community commitment. Coverage includes efficiency, magnification, humility, creativity, ethics, the tension of changing public expectations, and long-standing best practices within the emergency management community.this book builds on the author’s bestseller, Disasters 2.0: The Application of Social Media Systems for Modern Emergency Management, by looking at an emergency manager’s role not simply by job function, but on what the public demands. Filled with extensive real-world examples, this is an ideal guide for leaders in emergency management, first-response, and business continuityas well as advanced level students preparing to enter the field.
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Communication Round Table: Social Marketing Approaches to Health Communication
If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.
1. Make Your Email Content Sharable
Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.
2. Include Social Call to Actions
Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.
3. Commit to Cross-Channel Promotions
No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.
The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.
- Leveraging Social Networking for Business HD