Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
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Jan Rezab discusses the latest data on reach and engagement on Facebook and Instagram and explains why marketers should leverage the latter for advertising.
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The Anti-Social Network – Short Film
Everyone is familiar with Facebook a social network site having more than 600 million active users. Users may create a personal profile, add other users as friends and exchange messages. This includes automatic notifications when they update their profile. Additionally, users may join common interest user groups that are organized by workplace, school, college, or other characteristics.
You can also create Facebook Pages for your online business in order to update your customers about the upcoming events or versions of your product or services. Here is the list of 10 Benefits of using Facebook Pages but don’t forget to like AbleCommerce Facebook Page.
Facebook is simply the largest social network out their. There are 600+ million users with that number increasing daily. As such, most people who use the internet are on Facebook. If you operate in a developed country like the US, the majority of people living in the country will be on Facebook. It is as such the largest online community.
Facebook is slowly also being used like email. Even more so by the introduction of Facebook Messaging. It is being used as a form of communication. You can use your page to communicate with your audience.
Facebook pages can be used as customer support for your company, its products and its services.
Facebook pages are also a good source of feedback on your product or service. Feedback that can also be discussed on the Page itself.
The larger the number of ‘fans’ of your pages, the more popular your product and the higher the number will increase as fans refer and make others join the Facebook fan pages.
Show up on search engines. Facebook.com has a very high PR and chances are that your page will shows up higher on Google. Also if you have a website, it is a good source of backlinks
Facebook Social Plugins. A number of plugins exist that add Facebook functionality to your website. Users can comment directly via a Facebook comment box, share things via a Like box or even have a realtime view of your page and like it
The larger the number of users, a viral growth of your Facebook Page occurs
Communicate just like email. Anyone who likes your page is automatically added to your page and you can easily communicate with all members. Be they 100, 000 from Facebook in a manner even simpler than email and in which they pay attention.
Drive traffic to your websites from your Facebook pages.
Gary Vaynerchuk Discusses Why Social Media And Networking Are The Most Important Tools For Success
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