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What if someone told you that you can tap into a marketing method that not only keeps you from wasting a single dollar of your advertising budget but is also lower in cost than any other type of marketing plan? What if someone told you that you don’t even have to put in your own effort into this marketing plan and that the platforms that you will be using are a few of the most frequently used in the modern world? Lastly, what if someone told you that these platforms are already in place, already popular and are utilized by millions every single day?
There is virtually no company in any industry in this world that would not benefit from using social media marketing at least on some level. From the smallest organizations to major, international corporations, the platforms are there and ready to be used to your advantage.
Using Facebook, one of the biggest of the social media networks, as the example, this is the fundamental premise for using it to your own advantage. You produce an ad that links back to your company’s Facebook page where the potential customer can “like” the company or a particular product and send a message. That info will be added to their own page, which is seen by their friends who might or might not go to the page as well. Going to the fan page could also ask the customer to “share” the page with their friends- which directs the new potential customer to do the same and on and on.
The first step though, is to understand every aspect of social media marketing and the different platforms. There are a number of questions that have to be answered before you know which is right for your company which is why you need a professional web marketing company to assist you build your marketing plan.
Social Media Networking: Buying or Looking to Buy
How does a customer use social media platforms to find the product that you are selling or the service that you are promoting? In the past, people asked the people they trusted, their friends, their household and their business associates. Today, they ask these same people, but it encompasses a bigger circle of people as they log on to their social media pages and ask for advice.
Selling or Performing Services
You do not have to wait for your name to be passed along by one satisfied person, although that certainly can grow rapidly on these social media websites, you can get your message to a wide group of people, which can encompass virtually every age category as well as several demographics founded on economy, occupation and personal preferences.
Your marketing can reach people who you might have never targeted ever before. With conventional marketing, you would have missed a number of different categories that you can more easily reach without effort or additional expense.
What do you think? Drop me a line and let me know.
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Why Companies Need Enterprise Social Networking
Two essential things that each one of us considers prior to joining a new company are its ability to innovate and stay on the top and its culture.. Mulling on this line of thought, an enterprise social network has gained prominence in an organization today. The main reason why many organizations establish such a network in the workplace is to be able to reach out to its employees, bring in a culture of innovation and make achieving business objectives easier. Hence, if you want to adopt an enterprise social network, defining these set of objectives is a great place to begin.
Benefits of an Enterprise Social Network
There are a host of benefits that accrues to a company from enterprise social networks. Some of them are listed below:-
An enterprise social network (also referred to as business social network)
Enables employees to establish stronger bonds with their colleagues and business associates.
Enables the management to recognize employee contributions in a better manner and showcase the best performers.
Provides the employees a place to voice out their thoughts and ideas, and get heard, thereby creating an active feedback mechanism.
Makes the use of emails and business meetings more judicious.
Enables sharing knowledge and essential information De-silos data and offers better awareness of what others are working on
Flattens the enterprise
With social intranet fast gaining importance, enterprise social network too have been gaining significant importance. In order to set up one in your enterprise you need to recognize a business section along with its scope and challenges. You can start by addressing the most crucial challenges and also take into account the business units posed with biggest scopes or even hindrances. Then you can go on to identifying one or more methods that help the team to deal with their work in a better manner. Another essential action is to monitor and track with the appropriate metrics. The traditional web metrics can often be deceptive and ambiguous, when you are analyzing the enterprise social network. Not many social business software does the work efficiently and accurately. The total number of page views, log-ins, and other activity stages comprise essential data but only imply whether the roll-out is aptly planned or not. If the activity levels are less then it would indicate that you have to take into consideration the groups on the platform and analyze the role they are executing. One of the most preferred method for evaluating the ROI on the enterprise social network is by having a long-run view of the business, such as increase response time to customers, faster sales cycles, faster rollout of campaigns, better clarity of information and actions etc.