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Should social media companies track potential shooters?
Former Rep. Jason Chaffetz (R-Utah) discusses a YouTube users warning of Florida shooter Nikolas Cruz and whether social media companies should contact law enforcement if they see suspicious activity.
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Social Marketing Definition – What Is Social Marketing
Social Marketing Definition – What Is Social Marketing – What is the definition of Social Marketing? social marketing definition – Recent search : social marketing definition philip kotler, social marketing definition of social in english. What is SOCIAL MARKETING? What does SOCIAL MARKETING mean? SOCIAL MARKETING meaning – SOCIAL MARKETING definition – SOCIAL MARKETING explanation . Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research best practice theory audience and partnership insight to inform the delivery of competition sensitive and segmented social change programs that are effective efficient equitable and sustainable. Although “social marketing” is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals this is an oversimplification. The primary aim of social marketing is “social good” while in “commercial marketing” the aim is primarily “financial”. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly social marketing is being described as having “two parents”a “social parent” including social science and social policy approaches and a “marketing parent” including commercial and public sector marketing approaches. Recent years have also witnessed a broader focus in social marketing beyond the influences on and changing individual behaviour to socio-cultural and structural influences on social issues. Consequently social marketing scholars are beginning to advocate for a broader definition of social marketing beyond behavioural change which is equally concerned with the effects (efficiency and effectiveness) and the process (equity fairness and sustainability) of social marketing programs. Social marketing uses the benefits of doing social good to secure and maintain customer engagement. In social marketing the distinguishing feature is therefore its “primary focus on social good and it is not a secondary outcome. Not all public sector and not-for-profit marketing is social marketing. Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims. This can be very important but should not be confused with social marketing where the focus is on achieving specific behavioral goals with specific audiences in relation to topics relevant to social good (e.g. health sustainability recycling etc.). For example a 3-month marketing campaign to encourage people to get a H1N1 vaccine is more tactical in nature and should not be considered social marketing. A campaign that promotes and reminds people to get regular check-ups and all of their vaccinations when they’re supposed to encourages a long-term behavior change that benefits society. It can therefore be considered social marketing. As the dividing lines are rarely clear it is important not to confuse social marketing with commercial marketing. A commercial marketer selling a product may only seek to influence a buyer to make a product purchase. Social marketersdealing with goals such as reducing cigarette smoking or encouraging condom usehave more difficult goals: to make potentially difficult and long-term behavioral change in target populations. It is sometimes felt that social marketing is restricted to a particular spectrum of clientthe non-profit organization the health services group the government agency. These often are the clients of social marketing agencies but the goal of inducing social change is not restricted to governmental or non-profit charitable organizations; it may be argued that corporate public relations efforts such as funding for the arts are an example of social marketing. Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that social marketing uses commercial marketing theories tools and techniques to social issues. Social marketing applies a “customer oriented” approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like anti-smoking campaigns or fund raising for NGOs. Social marketers must create competitive advantage by constantly adapting to and instigating change. With climate change in mind adaptations to market changes are likely to be more successful if actions are guided by knowledge of the forces shaping market behaviours and insights that enable the development of sustainable competitive advantages.
Cross-Media Marketing: Taking Direct Mail to the Next Level
Advanced technologies open the pathway to progressive innovations which Internet marketers and business owners leverage on for more results. They are constantly seeking and reviewing new online marketing strategies and tools that could benefit their brand and business promotion with more web traffic to their website to be converted into sales and profit.
It is hoped that new technologies would bring about dynamic marketing options which would generate organic leads to boost business sales and brand presence in the market. This brings on the feasibility of direct mail marketing for marketers to indulge in.
Moving Forward from Here
Business entrepreneurs and marketers today are ready to move forward in their marketing endeavors to bypass rising competition in the market in order to maintain their market position where possible. Hence, it is desired for more innovative marketing methods to be unveiled and utilized as quickly as possible before more competition comes on.
Aggressive Internet marketers are seeking well developed marketing mixes comprising conventional direct-mail advertising marketing strategies to produce higher results. Such marketing mixes could include blogs and short articles at reputed directory sites and social networking sites as well as search engine indexing to generate cross-media marketing.
Aggressive or desperate marketers are checking out cross-media marketing for its multiple marketing channels that could enhance the marketing campaign with an identified target market. It is true that a more efficient marketing tool is required in generating the desired results while covering a wider scope for business progress. Such marketing apps are known to be very reliable to generate larger capacities in leads and sales. Essential distinctions arise between traditional direct-mail advertising and cross-media marketing, although a lot of similarities surface readily.
Conventional direct mail marketing concerns individual recipients with specific names, corresponding email addresses and specific URLs that direct recipients to a specific landing page. Personalized or individual interaction is achieved with suitable materials to satiate the recipients’ needs and expectations.
However, cross-media marketing which manipulates direct-mail advertising elements allow alternatives in measuring and tracking consumer reaction rates. This would generate relevant reports to boost marketing results and improve future marketing campaigns.
Advantages of Cross-media Marketing
Many advantages are noted with cross-media marketing if the strategy is deployed effectively.
1) Clearer Business Goals and Targets
Cross-media marketing offers a vibrant approach towards identifying preferred customers for boosting the brand and business sales. It is effective in targeting a specific market audience that would benefit business in various ways, such as traffic and profits from more sales.
Many innovative marketers could manipulate direct-mail advertising strategies in an integration of pURL and QR codes to direct traffic to appropriate landing pages for the best results. Hence, marketing efforts are more effective and productive in a shorter timeframe with faster outcomes.
ROIs are seen to be more attractive compared to the expenses and profits generated.
2) Accurate and Measurable Tracking
The performance of cross-media marketing that incorporates direct-mail advertising features is much better than just banking on conventional direct-mail marketing endeavors. Cross-media marketing could be tracked accurately with measurable entities over time for up-to-date marketplace information.
This mode of marketing provides comprehensive details on every potential business lead visiting the website where viewed pages, link clicks and responses are tracked and evaluated to understand consumer behavior better. Such information helps marketers plan more dynamic marketing campaigns to win more customers through higher sales conversions from larger web traffic.
3) Flexibility in Available Marketing Options
Cross-media marketing with direct-mail advertising features offer greater marketing flexibility in generating the best advertisements for the brand or business. Multiple project stages are effectively executed based on target niche markets via cross-media platforms for better business outcomes.
This dynamic marketing technique serves to promote earlier stages to subsequent stages for greater effects on the target markets identified. Hence, marketing improvements could be designed on subsequent marketing strategies to gain more rewards.
4) Managing Budget and Expenses
Cross-media marketing strategies with direct-mail advertising provide a strong accountability for expenses that ensure a good management of budget to generate good ROIs. Internet marketers are able to view their expenses on every marketing project undertaken to check on their marketing budget and achievements.
Accuracy in managing and generating the marketing figures help marketers be more alert and wise in their marketing campaigns and strategies that would bring on attractive ROIs. The precise ROI analysis procured from cross-media marketing campaigns serve to confirm the profits procured for the company without busting the marketing budget.
5) Better Print Innovations
Direct-mail advertising marketing through cross-media marketing would be revolutionized with innovative print methods and software that offer vibrant advertising prints which captivate the audience.
It is anticipated that well planed print marketing projects would be cheaper and more efficient to generate higher returns for the advertiser via cross-media marketing approaches.
Effectiveness of Cross-Media Marketing
It is expected that cross-media marketing strategies would only be effective if proper implementations are executed through a clear understanding of its concept with the availability of tools to be integrated for successful campaigns to happen. There must be an organized list that contains accurate information about targeted audiences which could be manipulated effectively for the best results to surface.
Landing pages must include a call-to-action features that compel web visitors an immediate signing up into the business mailing list or subscribing to the business e-newsletter for further deliveries of brand and business updates.
The implementation of an auto-responder system is an added marketing component in a dynamic cross-media marketing strategy that is aimed at success with direct-mail advertising. Accurate contact information for each opt-in potential business lead or customer is stored and tracked in every marketing campaign executed to churn out detailed analytical reports for feedback and improvements.
A proper execution of cross-media marketing that involves direct-mail advertising could lead on to greater business success as various marketing components are integrated for a more synergized outcome.
This could only happen when innovative marketing approaches are adopted through the advanced technologies that bring in dynamic marketing tools for creative marketers to manipulate.
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- What is Social Media? Social Media Statistics Marketing Video