WHAT ARE ACADEMIC SOCIAL NETWORKING SITES?: This short video by John Bond of Riverwinds Consulting discusses Social Networking Sites. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com MORE VIDEOS on Social Networking Sites can be found at: https://www.youtube.com/playlist?list=PLqkE49N6nq3j5HcGTFOnqpjjCnTpsRPGp JOHN’S NEW BOOK is The Request for Proposal in Publishing: Managing the RFP Process To find out more about the book: https://www.riverwindsconsulting.com/rfps Buy it at Amazon: https://www.amazon.com/Request-Proposal-Publishing-Managing-Process-ebook/dp/B071W7MBLM/ref=sr_1_1?s=books&ie=UTF8&qid=1497619963&sr=1-1&keywords=john+bond+rfps SEND IDEAS for John to discuss on Publishing Defined. Email him at email@example.com or see http://www.PublishingDefined.com CONNECT Twitter: https://twitter.com/JohnHBond LinkedIn: https://www.linkedin.com/in/johnbondnj Google+: https://plus.google.com/u/0/113338584717955505192 Goodreads: https://www.goodreads.com/user/show/51052703-john-bond YouTube: https://www.youtube.com/c/JohnBond BOOKS by John Bond: The Story of You: http://www.booksbyjohnbond.com/the-story-of-you/about-the-book/ You Can Write and Publish a Book: http://www.booksbyjohnbond.com/you-can-write-and-publish-a-book/about-the-book/ TRANSCRIPT Hi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined. Today I am going to discuss how academic social networking sites like ResearchGate and Academia.edu. A social networking site is an online platform that is used to build social networks or create connections with other people who share similar interests. The look and function of each site will vary but generally they include a personal profile, user generated content, and an ability to connect with others. In research or academia, these are used for professional users to connect with people who share the same professional interests. The most important aspect of social networks for professional purposes are the ability to disseminate information and the ability to reach likeminded contacts. Two popular academic social networking sites are ResearchGate and Acamedia.edu. Research Gate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators. According to a study by Nature, it is the largest academic social network in terms of active users and research shared with over 13 million active users. People that wish to use the site need to have an email address at a recognized institution or to be confirmed as a published researcher in order to sign up for an account. Members of the site each have a user profile and can upload research output including papers, data, negative results, patents, research proposals, presentations, and software source code. The New York Times described the site as a combination of Facebook, Twitter and LinkedIn. ResearchGate does not require peer review or fees. Academia.edu is a social networking website for academics. The platform can be used to share papers, monitor a works impact, and follow the research in a field. The website allows its users to create a profile, upload their work, select areas of interests and then browse the networks of people with similar interests. Academia.edu has over 50 million registered users, but there is a question about how active many of them are. Academia.edu, FYI is a private company and not a .edu in the traditional sense. Research Gate is also a private company. Of course, there are other social networking sites such as Mendeley and others. Each has a particular twist to their service or area of focus. There are of course criticisms of these services including, most importantly, copyright violations, but also unwanted emails or invitations, fake users, inactive accounts. Any academic or researcher should sign up for these services and have a full, vibrant, and up to date profile. Well thats it. Ive released a new eBook called, The Request for Proposal in Publishing: Managing the RFP Process. It is a short, focused guide to this essential business task that associations or societies use to find potential publishing partners. See the link in the notes below for more information on the book or how to purchase it. Hit the Like button below if you enjoyed this video. Please subscribe to my YouTube channel or click on the playlist to see more videos about academic social networking sites. And make comments below or email me with questions. Thank so much and take care.
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Social Media Marketing
Today what people enjoy are animated pictures with sound effects which makes video marketing good for many. It is eye-catching and helps to really drive home a point to potential customers The retention about your products is much higher even if they do not understand too well how it works. They are cheaper to work with than television commercials. Why consider video marketing for your business? Video marketing can increase you online and offline success as it is affordable and effective.
Businesses nowadays uses B2B video marketing by placing them on their web pages as well as on traffic rich sites. This can be a great marketing campaign strategy as it’s a way to showcase different products or services, or to talk about sales and specials or reasons to buy.
B2B video marketing can be maximize in a lot of ways aside from posting it on a website. For that, here are easy guides that you can use.
A lot of sites are also meant to host accounts for articles or videos.Do some research on such sites so you can use them for search engine optimization with your B2B video marketing.
It is highly important that videos are catchy and interesting if they will be used for B2B video marketing.You don’t want it to look like a child’s school project or a home movie, but it can still be eye-catching with interesting elements.
A good output will often have factors like catchy tune, creative background, and seamless picture movement.People must watch this video to make it effective.Take an objective look at your video and compare it with others you see online and on other sites similar to yours.Does your video seem too loud, too bright, or too amateurish?Can this video communicate the message and gives a good retention level?Effective B2B video marketing means a quality video that communicates clearly, not necessarily a slick one that is full of too many elements.
Never start a B2B video marketing project without identifying your audience.Every group must be treated on special terms such as students, parents, or professionals like lawyers.One person might be looking for work-related products while the other is searching the web for summer getaways.It is easy to tell if B2B video marketing is a success by the way it captures the interest of the appropriate set of audience.
By taking these advice into account, your company can rake all the benefits of B2B video marketing.
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