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Reid Hoffman: Social Networking in Business







 

Social networking is something that would sound alien if this was mentioned 20 years ago. Billions of people use these means to connect with friends and families as well as those other who has the same interests as they do. This is also a good way to promote businesses. Companies who does not join the bandwagon as well as incorporate with social networking sites will do not have the same advantages compared to those who use them.

The reason why social networking is extremely successful is because of three reasons. First, one can market and reach out to people 24/7. For personal use, even if the person you want to contact is halfway across the world, you are able to do it since they operate the entire day. And if you are doing business, you will be able to market your services, products or ideas even if you are in your bed sleeping.

Advertising is the greatest advantage a business can get from social networks. As long as you are providing absolutely remarkable business with your customers, you will get their continuous support. They will be the one to promote your business as they talk about it even if you are not online. That is the amazing fact about it. Companies should never ignore social networking even if it is a new technique in marketing. Just imagine the number of people you can get hold of in a matter of seconds. They may not all become a customer but everyone is a potential buyer.

The second reason why social networking is successful is because of its being interactive. It used to be when businesses promote their product through TV ads or print ads. This does not allow customers to respond and share their opinion on how they feel about the product. Allowing them to do so will give companies a chance to improve their products if their customers say something about it. Some may even just compliment them and say something about their product being effective and useful. The important part is that they are given a chance to speak out.

Lastly, social networking sites allow you to spread the word costing you the lowest amount there is. Often times it even costs none. Without having to supervise people to entertain customers, interacting with them and promoting your products for free can all be done through any social networking site.

What matters most is for you to be able to get as much people to interact with. If you are not familiar with how it works, you can visit established social networking sites and see how it works. Although, there are new sites that are starting to get noticed and is growing in numbers each day. This would be the perfect place to start so you can grow with the group. You just need to create a great relationship with them and they will be the one to tell about you on all those people they meet on the network.

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