Social media and social media marketing appear to be the buzzwords as the past couple of years. We hear a lot about ways that companies can use to beat social media communities and the strategies involve in building a following on social media platforms.
For all time respond.
To the good and the bad. Let your audience know that you are there with them. Let them feel like they have a direct line to the show hosts.
This is a big mistake most people make. They desire to push their own agenda and it does not work. This audience is the key to success, and they are telling you exactly what they want. “Give the people what they want!”
So many who have failed did so because they didn’t adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.
Content is King.
Today, He/She who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.
Create Value in Everything.
This especially concerns to rules two and four. For all time be sure what you are posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you’re saying they post comments, share it and make it viral, and that’s the goal!
Make it special.
Create incentives for people to join your network and tune into the shows. Make them feel like they’re a part of something exclusive and fun, even though anyone can join.
The average Facebook user is connected to 80 fan pages, and Facebook has over 25 billion pieces of new content posted every month. You are competing for attention, how are you going to get it?
Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)
Look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.
A vital part of social media marketing is thinking creatively. Be valid creativity to every campaign and program, and do not trust on a single strategy for success. Plan your campaign carefully.