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How to Build A Social Media Following in 2018
In this video, I talk about what content to specifically post to build your social media following as well as the tactics, do’s and don’ts that will help you build your social media following. Instagram – https://instagram.com/brand0ngr0ce
Social Media for Photographers – How to Market your Photography Business – Photography Marketing
Are you a professional photographer that needs to increase your social media presence to boost your business? Are you a semi pro or amateur photographer who wants to start making money or who is ready to start a photography business and become a full-time professional photographer? Learn how to market your photography and boost your photography brand with practical photography marketing tips and advertising advice. Marketing For Photographers is my new series of videos designed to help you navigate social media, build a great photography website, establish a solid pricing structure and increase your photography business. This video is about the social part of social media for photographers. By being social and participating in conversations and sharing knowledge I am able to increase my social currency. Social Currency is important because without it – you are just shouting and nobody is listening. How do you build social currency for your photography business? Start with GREAT Photographs. That doesnt mean that if youre a beginner you cant post it simply means only post your best. There is nothing worse than the photographer that posts 20 images of the same shot. Only one of them is the best which means all of the others arent! So dont post them. Provide CONTENT and CONTEXT. It is not enough to just post an image. Tell a story. Give some background. Sell it! Dont kid yourself into thinking that people actually care about your photography. If they arent the person in the photo – they dont care about your photography unless you give them a reason to. If you are a portrait or wedding photographer, when you post the image, talk about how much fun you had with the subject, how wonderful the wedding was, or how thrilled you are that you had a chance to spend time with this wonderful person. Comments like this make prospective customers think you are actually a nice person and would be fun to work with. Be consistent. Post on a regular basis. I would encourage you to post a minimum of twice a week on every social media platform that you are involved with. It doesnt always have to be pictures. It could be a cool quote, a link to an interesting article, it could be a short story about an experience or a thought that you had. If you are using social media to build your business this is extremely important and in the next video, I will give you some info on tools that will help you automatically generate content for your posts. Social Engagement. Make sure you reply to all comments and messages. Start conversations. Ask for opinions and feedback. I try to respond to every single comment someone leaves me on Facebook, Twitter or Instagram. At a minimum, I am sure to like the comment. Here on YouTube, I respond with a comment on each and every comment that is left on my videos. The company that I use to host website (http://www.joeedelman.com) Managed Wordpress hosting from Siteground: http://tog.chat/siteground Plans starting as low as $3.95 per month. The company that I use for my portfolio website (http://www.joeedelman.space) Websites for Photographers @ Format.com: http://tog.chat/format Plans starting as low as $6.00 per month. Use the link above to receive your first month FREE SUBSCRIBE so that you dont miss NEW VIDEOS! http://tog.chat/ytsubscribe PATREON Help me HELP YOU: http://tog.chat/patreon or donate via PayPal: http://tog.chat/paypal MY WEBSITE & BLOG http://www.JoeEdelman.com WANNA SEE MY GEAR? https://kit.com/joeedelman SHOP FOR TOGSWAG http://www.togswag.com MODELS SHOULD VISIT http://www.ModelingTip.com LET’S CONNECT! – Like & Follow on FACEBOOK: http://tog.chat/facebook – Follow on TWITTER: http://tog.chat/twitter – Follow on INSTAGRAM: http://tog.chat/instagram – Check my boards on PINTEREST: http://tog.chat/pinterest – Connect on LINKEDIN: http://tog.chat/linkedin – Connect on GOOGLE+: http://tog.chat/googleplus FTC Disclosure: This video is sponsored by the domain extension .Space. Jpegmini has also provided free software in exchange for my discussion and Format.com has provided free services in exchange for a mention in the description. Links to Siteground.com are affiliate links that support this channel.
Social Media for Real Companies Part 2.mp4
Many articles and write-ups commonly acknowledge the fact that social media marketing companies target profitability through the use of social-media in advertising and promotions. Many know the basic methods, and even try risking their reputation by resorting to spam emails, pop-up windows, and other forceful and deceiving methods just to make a quick conversion. Most would offer information regarding outward connection with clients.
However, there is another layer of social-media process which is unseen or experienced by the clients. This pertains to the relationship of business to business. This is the internal process in which social-media marketing companies often take for granted, and not knowing the potential benefit it could offer their online ventures. Here are some aspects to ponder:
It is common sense to think that one key component of any of the numerous social media marketing companies is to be able to maintain operation and profitability. What many overlook is the fact that no matter how successful a company would be in the first few months of sales, an important maintaining factor for business existence is to “socialize” with other businesses.
You may think how being connected with other competition would be helpful to you. They are the competition you wish to outdo in the first place, right? In a way yes, but being solitary with your secrets and communication lessens your sight and scope on what is happening on a larger scale with your clients. By having an open communication line with other social media marketing companies, you are able to gauge their productivity and performance. This is beneficial o your own in a way that you could use this finding as a basis to gauge your own. How else would you know how you are faring if you do not have a comparison than to be aware of your surroundings, right?
A related factor that should be considered is the collaborative effort. Collaboration goes beyond keeping open communication lines in a way that it promotes active participation of social media marketing companies to create a better marketing environment for clients. By letting clients know that companies are supporting each other in improving their methods, trust and encouragement is better gained from them, resulting to a higher conversion rate, and a longer lasting following.
Besides greater conversion effect, there is faster improvement of quality for each member company because there is a collective effort of coming up with a constant improvement for marketing purposes, but still leaving ample space for personal and trade secrets.
The role of social media as a tool is not only for social-media marketing companies on their clients, it is also made for internal purposes, bringing out the best in businesses
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Even though a company sees the value of social media, it doesnt mean the organization or its members are ready for it. Have you started something you really werent ready for? Sometimes it works out and other times it doesnt.
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. One of the most effective ways TopRank Online Marketing has found to assess a companys awareness, capabilities and resources for social media marketing is to conduct an external audit and an internal survey.
Identifying a companys current state of social media readiness helps determine benchmarks and sets a baseline from where to build from. This is part of developing a social media strategy and helps avoid the random testing many companies are calling their social media strategy.
There are a number of free or low cost tools that one can use to identify a brands current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable, 48ers or socialmention.
With many companies, there are often a mix of official and unsanctioned social media accounts setup. Its important to get a handle on such participation, whos managing the accounts, whether they are run by employees or fans and what the company can learn from them. Getting a handle on the difference between how social the company is and will need to become is essential for planning, training and strategy development.
As part of the evaluation process, here are a few questions companies might ask themselves and answer as they embark on a social media marketing journey:
What goals do you hope to achieve from a social media marketing effort?
What measures of success will be used to evaluate a social media marketing program?
What are your current social media channels and destination web sites/pages?:
Do you employ a full-time community manager?
If not, do multiple staff share the role of community manager?
Are you conducting a formal effort at monitoring social channels using a social media monitoring/analysis software application? (Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6)
Is there a particular business unit, division or product that can serve as a test case?
If active, how long has the company participated with social media sites and which? Blogging, Facebook, MySpace, LinkedIn, Twitter, Flickr, YouTube, Wikis, Delicious, Digg, StumbleUpon, etc
Are current social media participation on different sites coordinated?
Is a dashboard and campaign management tool used for social media content promotion?
Have you noticed any particular preferences within the target audience in their social web participation?
Do they prefer particular sites? (Twitter vs Facebook blogs vs forums)
Do they comment, do they contribute content, do they tend to observe, do they not participate at all?
Have you identified and engaged and/or networked with influentials in your target industry on social web sites?
What unique value do current social media efforts offer clients/prospective clients? What need do they satisfy better than the competition?
Are text content or media regularly shared on other social media sharing sites?
Is there a user generated content component of your web site? Profiles, comments, reviews, content sharing: text, image, video or audio?
What departments, business units, cost centers and approval entities would be involved with the Social Media program? Is there an internal social media council?
What internal human resources are available within the company for support and implementation of social media marketing initiatives? (Content creation, network development, promotion, monitoring & analytics, community engagement)
Obviously each situation is as unique as the company and its objectives, but the list above can provide valuable insight into a companys state of social media marketing readiness as well as provoking new thoughts and concepts. The more informed companies are about the social web, the more successful they will be at qualifying and managing social media marketing agency engagements.
You might be wondering, why did I pick 19 questions when 20 would be a much nicer, even number? Its because Im curious what your 20th question would be. What are we missing? What else would you ask to determine the social media readiness of a company, business unit or division?
Social Networking for Business: The Values and Dangers
Social networking may sound trivial and insignificant for your business especially with the fact that the most popular social networking sites nowadays thrive in gossips and personal issues. But if you only take a closer look, you will realize that it can translate into real and tangible benefits for you and your business. For one, social networking and creating a social networking website of your own will allow your business to make radical innovations just to satisfy your existing customers and more so, to attract more customers. A social network for your business will also help you in your human resource as you can then hire the right people who will help you promote your products and services online.
Several businesses have included social networking in their business strategy and they started with a good planning before they ventured onto the project. Then they made use of the most cost-effective way to create a social networking website of their own (every company has different views of what cost-effective is). But all of these businesses have reaped at least one of the so many benefits and advantages of establishing their very own business social network online. Some of these benefits are as follows:
Meeting unforeseen business collaborators and partners – colleagues who, with mutual understanding, will work in partnership with you to improve your business and meet your business goals
Creating a large-scale business from virtually nothing as the social networking site can present so many opportunities and can open so many doors from finding a financier to finding a buyer and of course to advertising products and services
Hooking up with great talents in the social network channel who can be a good addition to your pool of human resource
Cheap marketing and advertising strategies as online promotion and publicity has always been very economical compared to other advertising schemes
Improving and enhancing products and services through consumer comments and feedbacks
Surely there are more advantages and benefits that you can get from social networking so you should not dilly-dally and create a social networking website of your own now so you can start reaping the benefits as well.
Building Your Networking Teams
Power teams, everyone wants to build one because they believe it is the answer to all of their referral problems. Get 10-12 people in a power team and soon you will be passing referrals, right? Wrong! Often “power teams” start meeting, they share information, they do a little work but rarely is it consistent or productive.
On the other hand, referral partners who have been trained will be proactive, consistent and accountable. Criteria for good referral partners, work in your target market, understand your mission, know how you want to be referred, open their network to you, have influence with our “target market” and work on the right side of the sales cycle. Instead of 10-12 all you really need is 4-8.
What about your hub firm? Have you taken the time to work on and develop your hub firm? This is the group of business professionals who win when you win. They work in the same target market, but they tend to be on the wrong side of the sales cycle, making it impossible for them to send you proactive referrals, in fact many times it is difficult for them to pass any referrals at all.
That being said, why would you really want to develop a hub firm. What value do they bring to the table? How can they help you? Let’s take a look at a list of things that you can ask your hub firm to do to help you win more clients;
Allow you to guest blog on their blog
Let you sponsor their newsletter
Put your literature in front of their clients
Have you as a sponsor on their website
Be a sponsor for one of your events
Host a networking event with you and their clients
Introduce you to other referral sources
Promote your events or programs
Share the cost of other marketing activities with you
Survey of their clients for you
Invite you to attend an event with them
Make an announcement for you
Promote your blog to their clients
The list could go on and on. Your hub firm is one of the most valuable networks of people that you can put together. Many business people work at finding referral sources and power teams yet they completely neglect putting together a good hub firm.
- An Introduction To Social Video Marketing