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Social Media for Real Companies Part 2.mp4
Many articles and write-ups commonly acknowledge the fact that social media marketing companies target profitability through the use of social-media in advertising and promotions. Many know the basic methods, and even try risking their reputation by resorting to spam emails, pop-up windows, and other forceful and deceiving methods just to make a quick conversion. Most would offer information regarding outward connection with clients.
However, there is another layer of social-media process which is unseen or experienced by the clients. This pertains to the relationship of business to business. This is the internal process in which social-media marketing companies often take for granted, and not knowing the potential benefit it could offer their online ventures. Here are some aspects to ponder:
It is common sense to think that one key component of any of the numerous social media marketing companies is to be able to maintain operation and profitability. What many overlook is the fact that no matter how successful a company would be in the first few months of sales, an important maintaining factor for business existence is to “socialize” with other businesses.
You may think how being connected with other competition would be helpful to you. They are the competition you wish to outdo in the first place, right? In a way yes, but being solitary with your secrets and communication lessens your sight and scope on what is happening on a larger scale with your clients. By having an open communication line with other social media marketing companies, you are able to gauge their productivity and performance. This is beneficial o your own in a way that you could use this finding as a basis to gauge your own. How else would you know how you are faring if you do not have a comparison than to be aware of your surroundings, right?
A related factor that should be considered is the collaborative effort. Collaboration goes beyond keeping open communication lines in a way that it promotes active participation of social media marketing companies to create a better marketing environment for clients. By letting clients know that companies are supporting each other in improving their methods, trust and encouragement is better gained from them, resulting to a higher conversion rate, and a longer lasting following.
Besides greater conversion effect, there is faster improvement of quality for each member company because there is a collective effort of coming up with a constant improvement for marketing purposes, but still leaving ample space for personal and trade secrets.
The role of social media as a tool is not only for social-media marketing companies on their clients, it is also made for internal purposes, bringing out the best in businesses
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How to Create a Successful Social Media Strategy
A Social Media Strategy contains many key components, which together ensure all facets of your companys social media presence have been considered, thereby setting your organization up for digital success. In this video, you’ll learn about the 10 essential components, from a Social Media Audit to a Crisis Management Plan, which together comprise a social media strategy. For more FREE training on Social Marketing, visit Hootsuite Academy today: https://hootsuite.com/education SUBSCRIBE to the Hootsuite YouTube channel: https://www.youtube.com/user/hootsuite/?sub_confirmation=1 Find the Hootsuite Plan thats right for you: https://hootsuite.com/plans Follow @Hootsuite: Hootsuite Blog: https://blog.hootsuite.com/ Hootsuite Twitter: https://twitter.com/hootsuite Hootsuite Facebook: https://www.facebook.com/hootsuite Hootsuite Instagram: https://www.instagram.com/hootsuite/ Hootsuite is the world’s leading social media management platform with over 15 million users including 800+ of the world’s Fortune 1000 companies.
Enterprise Social Networks: Serious business tool or just a bit of fun?
The growing popularity of social networking sites is a very good example of how technology has changed the lives of people. Through such sites, people from across the world are able to communicate with each other quickly and in real time. They are able to set up their network of friends with different likes and interests and even races. Such nifty feature has made social network sites attractive to a lot of businesses. Many companies are now using sites, such as Facebook and Twitter, to market their products and services. Some have even considered using enterprise social networking software to put up their own site instead of using existing and widely-used software.
By using enterprise social software, businesses are able to bring their clients, employees, customers, investors, and even the management on the same network. This means better and efficient communication among the key people of the company and its customers and faster accomplishment of different projects. The following are the basic and essential tools that many enterprises have adapted and used in accomplishing different projects as well as in achieving their goals.
Instant Messaging. Instant messaging tools offered by many of today’s community or social software include chat and video messaging. These tools allow for easier and faster communication among the management, employees, and business partners. The best part of using such tools is that conversing with a group of people, not just with one person, is very much possible. Instant messaging is also a great way for a company to expand its network.
Discussion Forums. Discussion forums are where the network can post their feedback, comments, and opinions about the products being offered by the company. By having these tools, the company is able to get ideas and suggestions from other people, which they can use to improve their services.
RSS Feeds. Really Simple Syndication or RSS feeds are advanced features that allow for easy sharing of content. It’s a great tool to use for updating and informing network members about recent updates, project status, upcoming events, and other important information. RSS feeds are also helpful in increasing website traffic.
Geo Social Networking. This is another advanced feature that only few enterprise social networking software vendors are able to offer. This type of tool allows for better and more social dynamics as users are offered more capabilities such as geo-tagging and geo-coding. Consumers and clients, and business partners all can benefit from this feature.
VoIP Communication. Voice Over Internet Protocol or VoIP communication allows the network to make phone calls over the internet. Calling through VoIP phones is just like calling using the traditional phones. Users are also given access to features such as voicemail, call waiting, and forwarding.
Businesses setting up their own sites will never run out of ideas as many different features are being offered by various vendors. Some vendors even offer tools like friend listing module, games, blogs, flash chat, profile comments, and more. They just have to choose what features they need and ensure they are using the right enterprise social networking software.
Guy Kawasaki: How to Use Social Media as an Evangelist for Your Business and Here’s How I Did It!
Where will you market?
There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time to thoroughly research your different options. To begin, stick with one or two different networks and focus as much effort into them as possible. Once you have become successful here, you can branch out and market on other sites as well. If you need to simplify the jungle of social media, you will love my Social Media Simplified program as it helps you not only to navigate through different social media platforms, but also create a strong online strategy for your business. Learn more here.
Determining your target audience
One of the most important things that you can do when using social media marketing (or any marketing techniques for that matter) is narrow down your target audience. Different demographics are interested in different things, so it is essential that you know who your target audience is in order to know what marketing techniques will attract them to your business.
Once you have determined where you will market and who your target audience will be, you can begin to create a social media page full of content that will attract consumers. When creating content, make sure that everything you include is useful, factual, and interesting. It should include anything that is related to your product or that would interest your target audience. Remember, however, that it is not enough to create content, you must also update it regularly. The more you update your content, the more your consumers will come back looking for updates!
Developing a connection
The most important thing that any business can do to create success is develop a connection with their consumers. Much of this is done through branding, but much can also be done with the help of social media. Once you have followers on your social media site, be sure to put effort into developing a strong connection. This can be done by offering excellent customer service, providing feedback, developing an ‘emotional’ message, and responding to customer replies and questions.
There are many different techniques and tips that business owners can use to further their social marketing techniques. Use the above as a guide to social media for dummies to help get you started. Then, once you have a solid foundation, dive deeper and research more in depth ‘how to social media’ techniques to further your business even more.
Magnetic Look works with small to medium size businesses who are looking to improve their positioning on the market and increase their profits. Our programs and services are designed to strategically deliver the results you need in order to succeed. If you need help creating systems and strategies for your small business brand that are easy to implement and bring you desired results fast, we’d love to hear from you. Learn how we can help you and request your quote here.
Gild Spotlight Predicts When Candidates Are Ready to Change Jobs
Gild, which powers the way companies find, engage and evaluate tech talent with data and intelligence, has now made recruiter outreach more effective with the release of Spotlight. An add-on feature of Gilds flagship product, Gild Source, Spotlight uses predictive analytics to determine whether a developer is actively looking for a job. The new product gives recruiters insight into which developers will be most receptive to being contacted about new job opportunities.
Spotlight uses an algorithm that incorporates over 20 million job change events and hundreds of signals that reflect new job readiness behavioral patterns, including location, years of work experience, job hopping behavior, and social network to create the Gild Availability score, a five-point score that ranges from Very Unlikely to Active. This data is refreshed every two weeks to keep the predictions fresh.
The announcement comes as the Gild team prepares for two panels at HR Tech, the worlds biggest conference on HR technology.
HR Tech is an event committed to bringing innovation to human resources, and it makes sense that we should announce this new Gild Source feature, here. Spotlight solves one of the biggest mysteries in recruiting which developers are ready and interested in learning about new job opportunities, said Sheeroy Desai, Co-founder and CEO of Gild. With tech talent being in such high demand, recruiters need every competitive advantage they can get and Spotlight gives them that advantage.
In hiring, a candidates availability can be just as important as his or her skill. For Gild Spotlight customers, the Availability score will appear right next to Gilds Expertise and Demand scores, which rank a developers technical level and their market value, respectively. The new Spotlight feature is completely integrated into Gild Source and Gilds browser extension.
Using social data and job readiness pattern prediction, we were able to create a model that understands when candidates are ready to change jobs, said Jonathan Foley, the Director of Data Science at Gild.
Were excited to incorporate Spotlight into our recruiting process. Spotlight brings an additional layer of information to the already data-rich Gild Source profiles,” said Halbert Nakagawa, Co-founder and CTO of Machine Zone. “At Machine Zone, our hiring requirements are unique not only due to our high technical demands, but we look for software engineers who are passionate and dedicated to building world-class mobile games and products for the next decade. Gild is able to help us reach engineers across all kinds of tech verticals to fast track our very demanding hiring needs.”
Spotlight helps recruiters avoid approaching prospects who arent interested in changing jobs, making the time they spend on outreach more effective and time efficient. Similarly, Spotlight provides recruiters with a heads-up as to when a developer may be close to making a move — including specific coaching on timing and overall approach.
At Gild, weve always been committed to reinventing the traditional hiring model. Where once recruiters had to contact developers blindly, with Spotlight they can reach out to the developers who actually want to hear from them, said Desai. And unlike other tools that charge a premium to contact a candidate via email, Gild Source provides contact information as part of the complete solution.
At HR Tech, Gilds executives will be speaking at two sessions on how innovation in big data has changed HR:
Computational HR: When the Organization Knows Employees Better Than It Knows Customers on Wednesday, October 8 at 11 a.m. to 12 p.m. How Red Hat Approaches Hiring Beyond Traditional Social Networks on Thursday, October 9 at 4 p.m. to 5 p.m. Gild is also an exhibitor at HR Tech and will be at booth #1757 throughout the conference.
For more information on Gild, visit: http://www.gild.com/press-release
About Gild Gild is changing the way everyone from startups to Fortune 1000 organizations finds and evaluates technical talent. Gild scours the web for developers, using predictive technology to automatically evaluate their abilities. That means you not only find candidates you know who can get the job done. Backed by proprietary data analysis that examines developers actual work, Gilds tech hiring software is used by growing companies to find the developers they need to innovate. Founded in 2011, Gild is headquartered in San Francisco and has offices in Salt Lake City and Milan.
Caitlyn Scaggs Talks about Local Business Social Media Marketing
Caitlyn Scaggs, Owner of Blue Mobius Marketing, gives a talk to local business owners at the Social Media, Copywriting, and Connecting Well Workshop put on by the South Main Merchants Association. In her talk, Caitlyn talks about the importance of each of the social networks and how to best utilize them for your local market. For more, please visit www.bluemobiusmarketing.com
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