So are you ready to start using social media but just are not sure how? Well you are not alone, in fact this is where the majority of businesses currently sit. They have heard about what social media can do for their business, they have done a little bit themselves, maybe even created a page BUT where to from here. How do we get thousands of followers, how do we get business from and how do we showcase our product or service.
Nowadays, a lot of companies are considering social sites as a new means of engaging with existing customers and attracting potential clients. With more than 1 billion users on just facebook, twitter and linkedin alone.
Here are a few tips in using Facebook as an effective tool in connecting with your customers.
Make a sound plan before implementing Facebook marketing.
Like with all other marketing campaigns and strategies in your business you need a plan, you need measurable targets and you need to know the return on your marketing dollar. Do not just go into social media marketing not knowing what you are going to do or what you expect out of it. Most importantly you need to learn and understand the different strategies and how to be competent in using such strategy to gain maximum impact.
Establish metrics and measure all your social media marketing efforts.
There are measurement tools available like Google analytics that help you track website user visit activity. Never make the mistake of going into a marketing campaign without knowing how to gauge the effectiveness of your efforts. Well on your fan page there are insights to show you how many new fans you are getting per day, how often they are coming to your page and how often they are interacting with you. These insights are the data you need to know how to measure the effectiveness of what you are doing and the tool to show you if you are getting a good return for the time, effort and dollars being spent.
Incorporate your social media with all the other channels that you use for marketing.
Cross integration is a must for businesses to be successful on social media. Your prospects, clients, customers and friends need to see your social media presence from a variety of different forms. Therefore places such as your website, email signatures, promotional material are all great spots to include links to your business fan pages and increase the number of people following you. Every opportunity you get to self promote your business and its community of followers should be taken.
Never assume that you know how to attract Facebook users and understand Facebook marketing simply because you are a Facebook user.
People who are on social media believe that their presence is enough to get people to follow and join their community. Unfortunately this is probably the biggest mis-conception around. There are tested and measured strategies to getting followers and strategies that should be used daily to continue growth. Businesses that are pro active in building their social media following will see results a lot quicker than those people sitting and waiting for others to come to them.
Avoid annoying customers and schemes that would give your brand a bad name.
Unfortunately in all walks of life there are people who have set their purpose to create trouble for others. This is not a large percentage but yes they do exist. Therefore you need to be weary of such people and schemes and just remove and ban such people from your pages. This is different to someone having a different option or a complaint against your business. Such opportunities should be used to show everyone else how you handle such events. It can be turned into a positive very quickly when dealt with correctly. Having followers that have different options to yourself can make the page interesting and the interaction actually helps to promote your page to others.
Social media marketing should be a part of all small businesses marketing plan. Getting onto social media and writing a few comments or showcasing a product or service or sale is not a marketing strategy and in fact it is a waste of time. You need to understand the strategies, implement them daily and have measurable goals and targets to test your success upon.
We hope that has given you a little more insight into not only the power of social media marketing for businesses but some ways that you can or tweak your own social media.
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Social networking for business development, marketing and advertisement is not a newbie tool in the industry. Marketers have been using the technique of business networking for years to develop a healthy and strong business profile generating heavy profits through a dumpy budget. It is no more a question now to either use business or social networking for effective marketing or not. But gestures are progressing on how to keep your business profile separate when dealing with social networks. The networking markets were not introduced with a professional or a business viewpoint. It was never thought that these social networking portals would not only attract such major business profiles but create massive professional business opportunities. One of the main reasons to join these social networks was the liberated ambiance of these free social networks.
In order to make the most out of these networks, many professionals started researching on the best and efficient most ways of expanding the usage of such media networks. You can easily differentiate between social networking and business networking as there are various portals which are specifically for business use and abhor social networks. For example, linkedIn.com is one of the business networking portal promoting business advertisements and development. Likewise, Facebook is a pure social portal but it is being widely used for business purposes. It cannot be considered un-ethical as it would have been like this, the portals must have restriction or distinct accounts for business networking.
Social networks like facebook and twitter offer great opportunities for business networking but in order to maximize productivity the best use is under few limitations. Considering free social networks, facebook is among the top most portals being used for building up business profiles. It obviously has to start with a personal profile which can later lead to the creation of various friends list including family, business and friends. A better and recommended technique to bring up your business profile is to create a fan page. This allows marketing any commodity, business or service directly adhering the rules of the social networking portal being used i.e. Facebook. This is extremely as per the search engine optimization point of view as Google gives preference to a fan page over personal sites. On top Google also indexes fan pages and not personal sites.
Twitter is slightly different from other social networking portals as it allows having multiple profiles at the same time. This is best to tell apart the business profile from the social profile permitting you to promote businesses on a separate page instead of using the personal profile.
Make yourself one thing clear that social networking portals are best for the businesses only because people prefer doing business with people they know and are comfortable with. The marketing strategy should be efficiently planned in order to give it a genuine gesture without faking the concept and reasons behind. Make sure that your marketing strategy is complimenting the chosen networking portal compliments and its policies to endure worthy and quick returns on your investment.
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You’ve probably also heard about Facebook marketing. Facebook marketing is often looked at with an eye toward “trying it out” and keeping the risk low. Many claim to be a Facebook Marketing Expert when all they really know is how to use Facebook.
Facebook Advertising is one of the most effective marketing tools available for companies today. Facebook Marketing has gained buzz around the Social Networking and become must for a brands to promote their products or services through online. Every business needs a good foundation for long term success. Lots of folks miss this and it becomes a point of failure for them.
Like with any other online marketing strategy, Market Place Facebook efforts must be well planned and constantly reinforced. As part of your online marketing strategy, integrate your Facebook fan page with other social media channels to maximize results.
Other popular social media tools such as sharing will continue to become a large factor when developing websites and Facebook marketing campaigns. Using a Facebook marketing strategy makes it easy to build brand awareness and even social awareness. The main advantage is we can target particular location using Facebook advertising options.
It is important to know what social media advertising can do for your company. There is much confusion and lack of clear direction on whether social media advertising will work or not. In other words, simply popping a few ads in Facebook won’t do the trick. Social media advertising includes writing and publishing content that is remarkable and interesting for a specific audience.
This content can then be marketed by popularizing it, or even by creating a successful viral campaign through networks like Digg, StumbleUpon, YouTube, Facebook, PRWEB, and others. Through social networking advertising and social media advertising those consumers can easily link to it and, in turn, find their way back to your online presence. They’re making judgments about your business as soon as they land on your home page.
But when we talk about social media advertising, the conversation is a two way street. You don’t want to be driving traffic, especially paid traffic, to a website that is simply turning people away.
- Rabbi Zecharia Wallerstein Stay Off Social Networking Sites
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How to Make a Social Network from Scratch: Part 20 – Allowing Users to Add Each Other as Friends
So you have heard about it on the reports, read about it in the paper and you still have no idea what all these people are talking about. No problem, I have you enclosed guys.
What are social networking sites?
We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
While we use the term “social network site” to describe this phenomenon, the term “social networking sites” also appears in public discourse, and the two terms are often used interchangeably. We chose not to employ the term “networking” for two reasons: emphasis and scope. “Networking” emphasizes relationship initiation, often between strangers. While networking is possible on these sites, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication (CMC).
All that social networking refers to is people coming together on a website to discuss similar interests. What! That’s it?
Yes, there is lot of ways to place it and revolve what this is, but in a nutshell that is it guys. These are a very dominant way to acquire a group of knowledgeable people to contribute what they know and how they learned. Not always are these groups about awareness, but in most cases they are.
The cause that these sites are super powerful as an online dealer is that you can meet people and get to recognize them. Most people appear at selling items like you actually have to sell an item. What I mean by that is that you can become a power seller of any product on these sites, not by trying to inform people to buy, but by making friends. Yes, accept as true it or not, it has been verified that people are more likely to buy and tell friends about products that are offered by somebody that they feel they know.
Social bookmarking sites are very similar to these network sites, the variation being the focus on sharing links to popular blogs, videos and pictures online. These sites have an incredible power to grow website traffic and raise your Google search engine listings immediately if you have a lot of friends on them!
So stop trying to sell and learn how to make some new friends and get prosperous instead!
This is the primary article in the series on Social Networking so make sure to watch for the next articles as they come out.
- An Introduction To Social Video Marketing
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Finding products made in China is no sweat. It is easy to track items down at any local shopping complex. You don’t even need to go that far. Many items in your own home probably carry the ‘made in China’ stamp on them. Products from China are everywhere. This isn’t due to any conspiracy. The availability and ever presence of products from this part of the world stems from their affordability. China is capable of producing a vast range of products cheaply and quickly. Businesses take advantage of this by importing wares straight from China that cut down on expenses and overhead and also is an excellent way to stock up on merchandise.
However, if you are a business owner, how exactly do you acquire products direct from Chinese manufacturers? There are the traditional avenues for businesses that are in the market for products made in China. Nevertheless, these formal means of communication are often time intensive, impersonal and needlessly complicated by red tape and international laws and restrictions. There has to be a better way to conduct business with global partners. Luckily, advances in technology and the growing digitization of commerce are the solutions you and your business need.
The global business world is one that has experienced unprecedented levels of growth over the past several decades. This is a result of quantum leaps forward in telecommunications and transportation. The advent of the Internet has produced newer and faster ways of conducting trade negotiations and fostering commerce at lightning quick speeds. This has also brought with it better ways for people to communicate and interact via online social networking websites.
The explosion in popularity of social networking websites is a new movement in the world of socialization. However, there is a way for businesses to take advantage of this new feature in online interaction. Networking is a staple in the business world. Producers and distributors regularly network to ensure the smooth flow of goods. Trading partners network to foster new lines of commerce and business. Even individual business people need to network with one another.
This desire and need to network in the world of international trade is being taken to the next step. Social networking websites exist and are an up and coming way to interact with importers and exporters in a new and exciting manner. This can allow you to buy inexpensive goods direct from China while negotiating deals through a friendly and informal social networking website. This enables miles of red tape and communication delays to be eliminated. You can be directly linked with other parties that are interested in doing business on a global scale.
Furthermore, a social networking site for businesses pairs up prospective trading partners. Based on the information listed on a business’s profile, recommendations are made based off your needs and what exactly you are looking to do. If you are in the market for inexpensive products from China then Chinese manufacturers will be recommended to your profile. From there it is only a few easy steps to arrange a deal that is beneficial to both parties. Above all, this is a free service with no investment beyond the time it takes to set up a profile. This is an ideal solution for those looking to stay competitive in the global marketplace.
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