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Audience Expansion for Online Social Network Advertising
Author: Haishan Liu, LinkedIn Corporation Abstract: Online social network advertising platforms, such as that provided by LinkedIn, generally allow marketers to specify targeting options so that their ads appear to a desired demographic. Audience Expansion is a technique developed at LinkedIn to simplify targeting and identify new audiences with similar attributes to the original target audience. We developed two methods to achieve Audience Expansion: campaign-agnostic expansion and campaign-aware expansion. In this paper, we describe the details of these methods, present in-depth analysis of their trade-offs, and demonstrate a hybrid strategy that possesses the combined strength of both methods. Through large scale online experiments, we show the effectiveness of the proposed approach, and as a result, the benefits it brings to the whole marketplace including both LinkedIn and advertisers. The achieved benefits can be characterized as: 1) simplified targeting process and increased reach for advertisers, and 2) better utilization of LinkedIns ads inventory and higher and more efficient market participation. More on http://www.kdd.org/kdd2016/ KDD2016 Conference is published on http://videolectures.net/
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Union County Votes Mobile Apps Launched for Anytime, Anywhere Voter Communications
Union County New Jersey Election App
Today, Joanne Rajoppi, the Union County Clerk released iPhone and Android applications to improve the mobile accessibility of their election information. The mobile applications provide citizens with instructions on registering to vote from their mobile device and allow their citizens to favorite critical election dates, find their polling place and request a vote-by-mail ballot application. Additional features include voter applications for checking their registration, applying to work at a polling place and military and Federal overseas voting information. Two videos on voting on the machines and by mail are also included in the app.
The apps also provide the county with the capability to send push notifications to app users to alert them on election information changes or to highlight critical election events, including upcoming deadlines and polling place location updates.
This is a critical first step for our county to reach our voters on the latest mobile devices, said Joanne Rajoppi, Union County Clerk. My goal is to make voting information available and accessible to every Union County voter. Engaging people through everyday technology puts the information, literally, at their fingertips.
Purple Forge, the leading provider of election and other citizen engagement mobile applications to cities, counties and governments in the US and Canada, provides the mobile application services for Union County. Purple Forge has deployed mobile election applications to a number of cities and counties, including Sonoma County, Denver County and the cities of Long Beach, Edmonton, Calgary and Victoria.
“Union County has boldly positioned itself as a leader in elections communications in the eastern United States,” stated John Craig, VP Sales and Marketing of Purple Forge. “Our service will enable Union County to build on this application over time as additional digital services are introduced to the public.
About Purple Forge
Purple Forge sells subscription based services to organizations looking to engage their stakeholders using the latest mobile application technology and leveraging community engagement and social networking best practices. Purple Forge is an award-winning firm led by seasoned mobile communications and Internet technology veterans. Our mobile applications allow organizations to broadcast, share, and receive feedback from their target audience real-time, allowing them to foster long-term, engaged relationships.
Contact: John Craig, john.craig(at)purpleforge(dot)com
About The Office of the Union County Clerk
The Union County Clerks Election Division offers a variety of services for the Union County voters and candidates. This Division prints and prepares Official, Sample, Vote By Mail, Emergency, and Provisional Ballots. This Division also processes Vote By Mail applications. The County Clerk also accepts petitions for all county offices, school board and for independent candidates. On election night, the Election Division tabulates election totals and makes them available on this website. The Clerk certifies election results to the New Jersey Division of Elections.
Contact: Joanne Rajoppi Union County Clerk 2 Broad Street Elizabeth, NJ 07207 908-527-4787 jrajoppi(at)ucnj(dot)org
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