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When web 1.0 started in the nineties, we were in a totally static web pages that had few updates, then Web 1.5 gave us a more dynamic environment with the use of databases so why not a web 2.0? Web 2.0 has taken all this and combined it. Many web sites how there now have a dynamic nature to them. In addition, the search engines have notice this. This is why out of the top ten trafficked sites on the Internet today seven of them are web 2.0 sites.
The term Web 2.0 is known as the second generation of Web-based services, its focus is the collaboration, interactivity and the possibility of sharing content among users. And it’s not just a technology; rather it is the attitude with which we must work to develop online relationships with.
In Web 2.0, you will find various applications that extend the business purpose of the organizations; these are like blogs, Wiki, Widgets, and other interactive features. This is why in this article we will focus on the social networks.
Social networks have become a trend with many companies actively involved in social organizations known as Facebook, Twitter or MySpace and Squidoo between other things, these help to strengthen relationships with customers, partners and employees. In addition, to offer a 100% interactive environment allows them to extend the recognition of a brand that allows them to compete in an online market.
The social networking sites are a great way to build relationships, in fact that is what they are design for doing. In business, building a relationship with your customers will allow you to keep the customer coming back to you repeatedly. Thus, if you are not building high valued relationships with your customers, you are leaving money on the virtual table. Combining the two of web 2.0 and the social networks will allow you to connect with your customers and be more of a friend to them.
Social networks are transforming the way you do business online, by offering many advantages in its direct and effective communication with your customers. The creation of successful advertising campaigns and the disclosure of any initiative, activity, or project that may happen with the company. It also allows you to create a social following and work on any area of business and relationship building which has no limits.
Using web 2.0 and social media networking in to you’re marking plan is a wise idea. By doing so you will be building a streamline communication with your customers and be, building leads all at the same time. Building up a following will take and grow your business in to the next generation. Web 2.0 is even taking over the political process, websites like YouTube were being used to ask questions to the presidential candidates, and even now, the president has a MySpace page.
- What is Social Media? Social Media Statistics Marketing Video
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In the present highly competitive environment, it is imperative for entrepreneurs to develop a strong brand image and gain visibility in order to attract customers and retain them. This does not hold true only for big businesses, but also for starts-ups and businesses that operate on a small-scale. If you are a small business and are seeking ways to market your goods and services and establish your brand, you should become a member of a small business social network.
Here are some of the main benefits of joining a small business social network.
Inexpensive Method Of Marketing A Business
Joining a social networking website usually does not cost anything. You could make people aware about your products and services through these websites and target not just hundreds, but millions of potential customers at a time. However, the key is that you should regularly provide quality content that your target market is interested in. This will help you get noticed and gradually people will start visiting your website and trying your products and services.
Develop Business Networks
A small business social network gives you an opportunity to join specific groups depending upon your interest. Business networking is very important for you to stay ahead. This helps you to interact with like-minded people or those working in your field. Such contacts not only help you in gaining knowledge and information on running your business efficiently, but also help you to expand your horizons. You may get invitations to business conferences, workshops, and trade shows, which could be highly rewarding for your business.
Aids In Customer Satisfaction And Retention
It is easy and inexpensive to retain existing customers than to attract new customers. This is the reason why successful companies focus so much on customer satisfaction. Through a small business social network, you can interact with your customers, answer their questions, and clear their doubts. This will help you win the confidence of your customers and retain them. For instance, if a customer complains about an unpleasant experience while shopping on your website, you could apologize for it and assure to provide them your best services in future. This kind gesture on your part will convey the message that your company is customer-friendly, which might help you to build a strong customer-base.
The rank of a website on search engines to some extent depends on the number of inbound links it has. The more the links, the higher the rank. A small business social network allows you to develop quality inbound links. For instance, if you have published interesting and fresh information related to your industry on your website, you could give its links to the members of your business community. If your fellow members like the content, they will further send your links to their family, friends, and colleagues. This link building process will help your website to gain higher position on search engines and improve traffic.
Moreover, many people use social networking websites for searching for information. For instance, if a person is looking for a retailer of golf equipment, he may visit a small business social network to find information about such retailers. Since you have less competition on such websites, the probability of your website appearing high in search results increases.
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