The new online guide by Link-Assistant.Com covers 3 important issues that pertain to Google search personalization. First, it explains which signals Google uses to customize one’s search experience. Second, it dwells on ways of overcoming search history-based personalization (for marketing purposes). Third, it teaches how one can check their websites search positions as if searching from a particular location.
*What are the personalization signals?*
Google has been displaying slightly different search results based on the searcher’s:
Search history Google keeps record of the keywords one searched for and the results they clicked to (allegedly) provide more relevant search results for that person in the future. Browsing history Google takes note of the websites one visited to define the type of websites they would prefer to see in search results. Location Google takes into account one’s IP address and the location the searcher has set manually in Google’s Search Tools to return search results that could be more relevant to a particular location.
*Ways to beat history-based personalization*
When an SEO is promoting a website, chances are they have already tried to search for it on Google, shared it on social media and accessed from their browser. And, since Google has taken note of these activities, the SEO is likely to see the site higher in search results than if they were encountering it for the first time.
So, if one wants to see where their site ranks in non-personalized search (to learn where itd appear for potential customers), they would have to clear browser cookies and history as well as log out of all their social accounts – or use SEO tools like Rank Tracker that checks site ranking in personalization-agnostic manner.
*Location-based search results tracking*
Another situation an SEO may encounter is they need to see where a site appears when they search from a particular location. One of the common pitfalls is that web-based marketing tools use a fixed IP address (usually their servers) to check where a site ranks for the users keywords.
At the same time, there are desktop tools like Rank Tracker that use the SEOs actual location to track rankings, and hence report more accurate results.
Web-based SEO tools could also be of bad services when one wants to check their rankings from a location other than their real one (for example, when one is travelling or has a client based far away).
In this case, tools that integrate proxies will help – the searches will appear as if coming from the proxys location. For complete information on how to override location-based search personalization, see the full version of Link-Assistant.Coms guide at http://www.link-assistant.com/news/personalized-rankings.html
Link-Assistant.Com is a software maker with nearly a decades experience providing marketing tools for online promoter. The company is best-known for its 4-app SEO toolset, SEO PowerSuite, as well as for its recently launched SMM tool, BuzzBundle, that has been received warmly in many social media software reviews.
How To Start Your Own Social Media Marketing Agency | Make Money With Social Media Marketing
http://www.7sigmaoms.com/smma – Find Out Why Businesses Are Searching For People Just Like You to Help Market Their Businesses With the Power of Social Media http://bit.ly/smmat7 Social media marketing is, easily and decisively, the best way for any business to raise awareness and increase interest in their products or services. I’ve been able to successfully start dozens of new businesses – and scale already-existing businesses, thanks to social media. Here’s why social media is so powerful: because it’s so pervasive in our everyday lives, and will continue to influence how people behave as time goes on. Not a day goes by where you, or someone around you, doesn’t check their social media. As a business owner, this is a powerful concept. Unfortunately . . . MOST BUSINESSES FAIL AT SOCIAL MEDIA MARKETING For most businesses, keeping up to date on social media marketing takes too much time. Since time is a valuable asset for a business, social media marketing is often ignored. Here’s the good news: this failure for businesses is an opportunity for you. Businesses today will gladly pay thousands per month to have someone else manage their social media marketing. http://bit.ly/smmat7
How to Make a Social Networking Website like Facebook using WordPress – Membership Website 2017
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Top 10 Most Popular and Biggest Social Media Websites in World 2017
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How To Build Your Essential Oil Business Using Social Media – Facebook Privacy Settings
http://oilyflix.com – Ever wonder how to use Facebook to build your essential oil business without annoying people on your friend’s list? In this teaching series exclusively on Oilyflix, we walk you through How to Build Your Essential Oil Business Using Social Media. In this video, we talk about using Facebook’s privacy features to target essential oil customers.
Communication Round Table: Social Marketing Approaches to Health Communication
If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.
1. Make Your Email Content Sharable
Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.
2. Include Social Call to Actions
Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.
3. Commit to Cross-Channel Promotions
No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.
The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.
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Itsmontezdotcom Newest Trailer Social Media Sites
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Social Media Blitz – Build Your Social Media Networking with Facebook, Twitter, LinkedIn
Amid booming consumer spend on PC social networking games in 2010, Zynga managed to protect its market share lead over the other top operators, based on the success of its CityVille and FarmVille offerings, new IHS Screen Digest research indicates.
Consumer spend on Zynga’s PC social networking games and its revenue from lead generation and advertising activities amounted to $ 544 million in 2010, giving it 39.1 % share of the global market, a 4.2 %age point increase over 2009. This represented the largest increase among the Top 5 operators.
The market sizing of PC social network games combines consumer spend on both microtransactions and operator revenues that have been derived from lead generation and advertising.
“During 2010 Zynga played a central role in expanding the size of the PC social networking games market, attracting millions of new users with its popular titles offered through Facebook,” believes Piers Harding-Rolls, head of games for IHS. “Near the end of the year, the company offered a new title, CityVille, which broke records for monthly active users. The success for CityVille had a positive impact on other Zynga games, particularly FarmVille, which achieved growth in its user base in late 2010 after experiencing steady declines during the rest of the year. Meanwhile, Zynga’s strategy continues to deliver in monetizing its offerings more aggressively through analytics-driven design and to acquire users from within its other games.”
Zynga’s closest competitor, No. 2-ranked Playfish, owned by Electronic Arts Inc., suffered a significant decline in market share of 3.8 % 2010. Nonetheless, consumer spending on its properties still grew 42 % during the year.
No. 3-ranked Playdom Inc., which is now owned by Disney, managed a 0.6 % increase in market share, reflecting a strong start to the year despite a second half that saw its MAUs decline steadily.
The global market for PC social networking games, including consumer spend on microtransactions and operator revenue from lead generation and advertising, amounted to $ 1.4 billion in 2010.
Beyond Zynga’s success with CityVille, market growth was driven by operator adaptation to changes in Facebook’s user notification policies, which undermined the cheap viral marketing success of the market so rampant in 2009. Operators also concentrated their efforts on improving user engagement and monetization in effect targeting better lifetime value from existing users, rather than commercial growth delivered purely through market expansion.
Outside Facebook, growth was driven by the continued adoption of games content from other social networks across all regions. These developments helped the games market outperform forecasts.
“Overall, 2010 was a year of strong expansion for the market,” Harding-Rolls observed. “Although growth moderated as expected following a muted start to 2010 for Facebook games, market performance in the second half of the year picked up, and revenue and user growth convincingly outperformed expectations.”
The market will expand at a compound annual growth rate of 15 % from 2010 to 2015, although annual growth rates will slow during the coming years compared to the blistering expansion in 2009 and 2010.