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- Social and Digital Media Revolution Statistics 2013
Social Media Revolution
Many managers of marketing are reluctant to use social networks for one simple reason … there are a positive answer to the immortal phrase of the film Jerry Maguire: Show me the money!
And to be completely honest I must say that they have a point. To date, there is often possible to cite successful cases in the use of social media when compared with other more traditional ….To add more arguments should be pointed out coldly that measuring ROI in social networks is still not as straightforward as it seems and there is no universally-structured methodology and much less defined.
Nonetheless it should be noted that while the ultimate goal of marketing is to generate profits, they do not always mean money. Having said this, we noted seven benefits that social media can give the marketing business, which could subsequently make tangible benefits that ROI so desired.
1) Connect with potential customers
Not necessarily a person entering a store or visit their site for the first time you are buying, however, we like to do because we know it becomes a potential customer and could soon be captured. When we engage in social networks, each follow, each I like, each recommendation, it means a potential customer.
2) Customer Service
How many times have spoken to a number of customer service responds ironically a machine? Well, the social networks are taking that role and it is better to have someone to answer because if not, handle a crisis can become very risky, just ask Nestl and its KitKat chocolate.
3) Public Relations
The most valuable intangible asset for a brand is your corporate reputation. A brand that can talk face to face with society and give an immediate response minimizes the risk of seeing their prestige and potentiates tarnished his image.
4) Human Resources
Social Media is not limited to Facebook and Twitter, is a network Tonga out there, and although they like many could be classified as entertainment networks, LinkedIn is a professional network and begins to be much more effective when headhunters to find talent that traditional recruiting systems. Moreover, even in the leisure, knowing the relationships generate profiles of the people become an invaluable resource for the area of HR.
We’re back to the flea market. Women used to go to market because they knew their butcher, the vegetable woman, the man in the grocery … trust their recommendations and come back every week to buy their products. With social media will be the same, while consumers feel closer to their brands, have more confidence in them and therefore more loyal. Not to mention that currently there are already many loyalty programs that make good use of social media.
6) Market Intelligence is
Is market intelligence gathering system information relevant to a company in their niches, opportunities and consumers are done with her strategies and decisions. Play every day what our customers say potential captive followers of our competitors and even our critics, today becomes an extraordinary tool and updated for this purpose.
As mentioned, many brands now and start to use social networks to run promotions that enhance their loyalty programs; likewise they have become an excellent channel for information on offers, sales, night, auction, etc.
As you can see, it is true, perhaps the social media at the moment is not generating the ROI that many marketers dream but it is simply a matter of time before it starts. What is real is that it is a tool that any professional marketing can stop using it … and soon will show us the money!
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Take your social media page to the next level with this advice from the #BYOBTVShow Mentor and content creator, Abel Mutua.
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Guru-App: An introduction to a social network for high school kids!
Children imitate things far better than elders and in todays’ world when computer and the Internet have become ubiquitous you can’t hold them from accessing technologies. A survey has revealed that 95% of all teens ages 12-17 are now online and 80% of those online teens are users of social media sites. Online games, videos, music interest them a lot. They are using social network, instant messenger and e-mail and are devoting time in texting and sharing various web-contents, just like other family members. They are making use of gaming consoles, handheld and portable gaming devices, smartphones and tablets to connect and share things. This trend has garnered the attention of bad-guys, who try to divulge personal information from them taking the advantage of the anonymity feature of the Internet. It reaches a dangerous level when kids are exploited sexually through obscene content. A new term Cyber-bullying has been coined by experts to express the hostile, deliberate and repeated attack on children’s intellect.
avast security, has morphed its products with contemporary antivirus, anti-spyware, antispam, and firewall protection, complemented with new avast! SafeZone technology. The latest of the avast Internet Security is rumored to be integrated with Worry-free social networking and web surfing features to check unknown threats on Facebook, Twitter, or other websites. P2P Shield/IM Shield will instant check files downloaded using IM or “chat” programs. The silent firewall boasts to be capable of checking unsolicited communication trying to sneak your machine. It can record both dropped packets and successful connections. This can be used, for instance, to track every time a computer on the network connects to a website.
Any confront related to the installation, activation, update, upgrade and uninstallation of the software can be duly addressed by avast Support. Experts can take the remotely access of your system to troubleshoot avast security related issues. They will also analyze the other security settings including Windows Update and Windows Firewall. Nothing to malice upon, if you don’t want to spend bucks, go with the knowledgebase and video tutorials available on the sites to fix the problem. You can configure the console settings of the software enabling the parental control and other safety features.
There are some other easy to follow etiquettes which will reduce dependability on the avast help-desk. You should actively monitor the online activities of your kids. Reviewing browser history, text messages on the Facebook or other networks by getting friended with them and monitoring sent and received text messages on cell phone or smartphone can let you know the associated Internet vulnerability aspects, if any. If you’re using free avast antivirus software, be sure to check for virus definition updates regularly. You may also try hand with Windows Security Essentials or Windows Defender, because the nature of threats changes often, so be sure to protect your kids and important system files with frequent updates. Never miss to create back up of your documents, irreplaceable photos, bookmarks, contacts, calendar entries and important emails. Educate kids no to leap towards enticing e-mail titles, or authentic-looking websites they can be a trap and may steal personal identity for financial gain.
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