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When web 1.0 started in the nineties, we were in a totally static web pages that had few updates, then Web 1.5 gave us a more dynamic environment with the use of databases so why not a web 2.0? Web 2.0 has taken all this and combined it. Many web sites how there now have a dynamic nature to them. In addition, the search engines have notice this. This is why out of the top ten trafficked sites on the Internet today seven of them are web 2.0 sites.
The term Web 2.0 is known as the second generation of Web-based services, its focus is the collaboration, interactivity and the possibility of sharing content among users. And it’s not just a technology; rather it is the attitude with which we must work to develop online relationships with.
In Web 2.0, you will find various applications that extend the business purpose of the organizations; these are like blogs, Wiki, Widgets, and other interactive features. This is why in this article we will focus on the social networks.
Social networks have become a trend with many companies actively involved in social organizations known as Facebook, Twitter or MySpace and Squidoo between other things, these help to strengthen relationships with customers, partners and employees. In addition, to offer a 100% interactive environment allows them to extend the recognition of a brand that allows them to compete in an online market.
The social networking sites are a great way to build relationships, in fact that is what they are design for doing. In business, building a relationship with your customers will allow you to keep the customer coming back to you repeatedly. Thus, if you are not building high valued relationships with your customers, you are leaving money on the virtual table. Combining the two of web 2.0 and the social networks will allow you to connect with your customers and be more of a friend to them.
Social networks are transforming the way you do business online, by offering many advantages in its direct and effective communication with your customers. The creation of successful advertising campaigns and the disclosure of any initiative, activity, or project that may happen with the company. It also allows you to create a social following and work on any area of business and relationship building which has no limits.
Using web 2.0 and social media networking in to you’re marking plan is a wise idea. By doing so you will be building a streamline communication with your customers and be, building leads all at the same time. Building up a following will take and grow your business in to the next generation. Web 2.0 is even taking over the political process, websites like YouTube were being used to ask questions to the presidential candidates, and even now, the president has a MySpace page.
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Marketing on social networks requires more of a focus on the human element since its more about building relationships then it is your technical knowledge. There’s no way around it, social networking for business requires building trust with others which requires time and interpersonal skills. You notice I did not say effort since making ‘friends’ should be more an act of enjoyment and not regarded as labor!
In order to get the best results when social networking for business here are 3 things you will need to do.
Take off your selling shoes and pull up a chair so you can get to know people. Building relationships is an absolute must to even get notice on any social sites and as you know this takes time. Even if you are only social networking for business time must first be taken to develop some type of bond with others or you will be invisible to them and useless to your business!
The bonds you do develop need to be meaningful insofar as maintaining a knowledgeable, professional and always helpful profile. For any marketing attempts to be successful people must first have some confidence that you know what you are talking about and that your intentions are good and not all business. Your best results will come ONLY after you have taken the time to develop this good reputation with others.
The most important ‘component’ of the reputation you develop is trust! As touched upon above your reputation must be a positive one that reflects credibility but building trust is just as, if not more important. If people can not trust in you then any efforts you put into social networking for business will be wasted. People can not be expected to part with their hard earned money if they lack faith in you so obviously building trust is a priority. The best way to achieve this trust is to make a habit of being helpful or freely offering any type of information that may be of use or interest to others. Do so without any expectations of receiving anything in return and people will quickly regard you in a trustworthy manner. Besides, it feels good to be helpful to other!
There is no need for technical skills when marketing on social networks just simply be willing to pull up a chair and stay for a while. Tapping into the viral potential of these communities will require building relationships with others first and this will take time and patience. By building trust with people in this way simply makes it easier to effectively promote to them in the future. It is very important to remember these are in fact social communities therefore your acceptance MUST precede any marketing efforts. Once this acceptance is earned by following the 3 suggested steps above it will make social networking for business a breeze for you!