I am at the MyMark Social Media Marketing Conference at the MGM in Las Vegas today and I’ve already learned some amazing things from our speakers. John Child started us out with a great segment about personal branding and how to create your personal brand. He went over several techniques and tools which we promote heavily as well. One new website he introduced was www.namechk.com. This website allows you to type your desired username in a box, click the chk button and find out whether or not that specific name has been taken on 152 social media sites. This is an excellent tool to research the username you would want to use consistently throughout your personal branding without going to each of these social media sites individually.
One other excellent tool John talked about is Google alerts. We use this at MyMark to keep track of information about our company, staff and keywords. You can adjust the settings on each alert so you can receive them multiple times a day, once a day, once a week or several other intervals of time. We have ours set up to receive alerts every day. This allows us to keep track of what information has been published about us and what we need to respond to. I also like this for our keywords because even if our published information isn’t coming up on the first page of Google results, I can see what content others are creating about our keywords in order to create more competitive and relevant content for our readers.
I will be publishing a blog post next week which will delve further into this subject. However, I also wanted to mention a topic that John brought up I feel is very important and all too often overlooked. When creating content remember to stay focused on creating content for the reader, rather than just another form of advertisement. Blog marketing should not be advertising. As John pointed out, I hear many professionals talk about their efforts in social media marketing. They tell me that their efforts have gotten them nowhere so I go back and read their blogs posts and they are all ad copy. Your readers aren’t searching for information about your ads. They want to find good, quality information they can use for purposes other than knowing where to purchase your product.
Intro to Social Networking 2013
Learn quickly why social networking space matters to business and individuals to build relationships that matter.
Planning your Online Marketing Strategies through Social Media listening tools
Many articles and write-ups commonly acknowledge the fact that social media marketing companies target profitability through the use of social-media in advertising and promotions. Many know the basic methods, and even try risking their reputation by resorting to spam emails, pop-up windows, and other forceful and deceiving methods just to make a quick conversion. Most would offer information regarding outward connection with clients.
However, there is another layer of social-media process which is unseen or experienced by the clients. This pertains to the relationship of business to business. This is the internal process in which social-media marketing companies often take for granted, and not knowing the potential benefit it could offer their online ventures. Here are some aspects to ponder:
It is common sense to think that one key component of any of the numerous social media marketing companies is to be able to maintain operation and profitability. What many overlook is the fact that no matter how successful a company would be in the first few months of sales, an important maintaining factor for business existence is to “socialize” with other businesses.
You may think how being connected with other competition would be helpful to you. They are the competition you wish to outdo in the first place, right? In a way yes, but being solitary with your secrets and communication lessens your sight and scope on what is happening on a larger scale with your clients. By having an open communication line with other social media marketing companies, you are able to gauge their productivity and performance. This is beneficial o your own in a way that you could use this finding as a basis to gauge your own. How else would you know how you are faring if you do not have a comparison than to be aware of your surroundings, right?
A related factor that should be considered is the collaborative effort. Collaboration goes beyond keeping open communication lines in a way that it promotes active participation of social media marketing companies to create a better marketing environment for clients. By letting clients know that companies are supporting each other in improving their methods, trust and encouragement is better gained from them, resulting to a higher conversion rate, and a longer lasting following.
Besides greater conversion effect, there is faster improvement of quality for each member company because there is a collective effort of coming up with a constant improvement for marketing purposes, but still leaving ample space for personal and trade secrets.
The role of social media as a tool is not only for social-media marketing companies on their clients, it is also made for internal purposes, bringing out the best in businesses
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- GfK: Harness the power of social media insights for marketing strategy
- RSA Conference 2010 – Social Networking — Your Personal and Business Information in the Wild
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- HDE 161- Older Adults Use of Social Networks